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  • 3D Audio: The Linchpin of VR & the Future of Entertainment

    Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by [...]

  • Going Undercover to Bust Ad Fraud

    There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected Media, certifications aren't making enough of a dent in the issue. Writing exclusively for ExchangeWire, [...]

  • Apple Exceeds Expectations on Back of Strong iPhone 7 Plus Sales

    Apple yesterday (25 October) announced financial results for their fiscal 2016 fourth quarter ended 24 September, 2016. Stronger than expected iPhone sales meant that the company exceeded analysts' expectations. Despite this, the results marked the third quarter where Apple posted [...]

  • Indian Gamer Behaviour Must Be Played Up to Better Target Ads

    Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, [...]