Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB's Display Trading Council, council members give their views on what has changed in the programmatic space over the last two years. To borrow from John Hughes’ 1986 American teen comedy Ferris Bueller’s Day Off – [...]
'Everything Bot' the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing catch up to China’s all-singing, all-dancing Tencent model. Constantine explains why he fears copycatting is [...]
Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China's Singles Day highlights importance [...]
Tencent: China Ad Tech Still Evolving
China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that are looking to target Chinese consumers. Marketers worldwide shared a common concern about not wanting to be overzealous with pushing ads [...]
