Head of Programmatic Services - Sydney, AustraliaPosted on 16th December 2016
Yahoo Platforms & Exchanges deliver programmatic and amplification tools to help buyers and sellers make the most out of digital advertising. Incorporating the leading programmatic and content amplification platforms, we help Brands, Agencies & Publishers meet and exceed their video, display, and native advertising goals.
The Yahoo7 Platforms & Exchanges team (a.k.a Team PANDA) are a passionate and forward thinking group, who strive to succeed and deliver client-centric technology and data-driven solutions to market.
Yahoo Platform & Exchanges team manage ad product strategy, training, delivery and client services for Yahoo's proprietary ad tech platforms including BrightRoll Exchange, BrightRoll DSP, Yahoo Gemini, Tumblr Ads & Flurry Analytics.
We now have an excellent opportunity for a Head of Programmatic Services to join and lead our high performing team in Sydney. This is a rare leadership role with high visibility role leading our services to Agencies, Trading Desk, Publishers & App Developers across Programmatic, Native, Video and Social advertising solutions.
A strategic thinker and proven leader, you will be passionate about the future of digital, specifically in relation to data and technology. You will have a proven track record developing strategy and delivering results across programmatic, or other biddable media solutions like Search or Social. A natural educator, you are able to work with multiple stakeholders globally and locally, internally and externally - you will be driven by the desire to demonstrate the ability of Yahoo7 offering. Working with a high performing team will motivate you to achieve best in market solutions, and you will empower the team to achieve their potential.
• Develop and deliver the strategy for Programmatic, Native, Video and Social to achieve and exceed revenue targets in AU & NZ.
• Responsible for campaign optimisation to achieve client ROI goals, across all audience ad campaigns
• Deliver platform demonstrations alongside Sales for prospective customers and provide platform training for new clients and employees.
• Provide leadership, coaching and training to a team of high performing Programmatic Optimisation Specialists across AU & NZ.
• Work with Global SSPs, DSPs and Publishers and provide operational support to maintain optimal marketplace dynamics
• Manage relationships with the regional product owners/stakeholders of Yahoo ad platforms as well third party ad tech vendors
• Procure and manage new supply sources for inventory and data and integrate them into existing Yahoo ad platforms
• Project manage migration of campaigns between ad platforms where required
SKILLS, EXPERIENCE AND EDUCATION
• 6+ years experience in performance, programmatic, search or other biddable media
• 3+ years experience in managing a high performing team
• Experience in campaign optimisation, campaign management within a publisher, trading desk, ad network or marketing services business an advantage
• Excellent knowledge of digital advertising platforms e.g. Adservers (Advertiser or Publisher), DSPs, SSPs, Ad Exchanges, SEM Platforms, Social PMD
• Strong communication skills; ability to influence decision makers and peers
• Exceptional problem solving & time management skills
• Tertiary qualifications in Business, Management, IT or Computer Science preferred.
If you are interested in this position please click the APPLY NOW button below and mention you saw the vacancy on ExchangeWire or click here to be directed to the Yahoo7 site.