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  • Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017

    This week’s LATAM Roundup brings the following news: a local study reveals that digital agencies grew by 50% in Brazil last year, despite only 34% of them offering automated services; Predicta forecast growth by 80% in 2017, after increasing their revenues [...]

  • BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, [...]

  • How the IP Address is Becoming More Relevant to Location

    IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains one of the most effective forms of data for [...]