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  • Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato

    Smaato's recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app advertising versus its mobile web counterpart. ExchangeWire speak exclusively with Ragnar Kruse, co-founder and CEO, [...]

  • Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

    With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire [...]

  • APAC Marketers Still Need to Brush Up on Their Digital Skills

    With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging returns that miss the real targets. This gap in digital knowledge is also making it tough for marketers to match [...]