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  • Google's Move for Independent YouTube Accreditation is a Big Step Forward, But a Long Time Coming

    On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report [...]

  • Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

    This week's Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during [...]

  • Frisches Kapital für Roqad; Digitaler Werbeumsatz in Deutschland

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Finanzrunde bei Roqad; Digitale Wachstumsrate in Deutschland; Fyber kooperiert mit mediasmart; und Fünf Fragen an Viktor Zawadzki, MediaMath. Frisches Kapital für Roqad Roqad holt sich [...]