Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by nearly 500%. Similarly aggressive trends are predicted pretty much all over the world. The single [...]
Latin America 4G Connections Up By 121%; Brazil Reaches 75M Smartphone Users
In this week's Latin America Round Up: 4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media; Blasting [...]
Adition und Tisoomi kooperieren; Partnerschaft für adsquare und AOL
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Tisoomi vertiefen Kooperation; adsquare und AOL; und AppNexus stellt SSP für Goldbach. Adition und Tisoomi bauen Zusammenarbeit aus Adition will auch Adblocker-Nutzer ansprechen. Dazu integrierte der Adserver im vergangenen [...]
Getting Ahead of the Game: Why & How Publishers Should Use Header Bidding
The top priority for publishers today is maximising revenue from their ad inventory. Techniques such as header bidding are making this possible; and while the concept itself isn’t brand new, adoption is on the rise as more publishers begin to [...]
