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  • Enhancing Digital Standards in China: A Joint Approach with MMA China

    With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic, and viewability. China’s unique digital environment presents challenges that have often led to misconceptions for marketers preparing to spend advertising [...]

  • Online Dominates European Advertising; Ligatus Launches in UK

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]

  • Content at Scale is Making Brands Publishers in Their Own Right: Q&A with Benjamin Potter, CLICKON Media

    Is the scope of native advertising really understood as an industry, and how does content at scale feed into what native advertising can offer and its evolution? ExchangeWire speak with Benjamin Potter, co-founder and creative director, CLICKON Media about how content at scale [...]