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  • Attribution in Automotive: Q&A with PureCars

    The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this [...]

  • Media's Third Wave: Buying More Creatively

    The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and brands have gained a deeper understanding of how to use data, their ability to deliver [...]

  • Amazon to Enter Vietnam in Challenge to Alibaba; Sending Money to Friends Through Alexa

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon to enter Vietnam in challenge to Alibaba; Sending money [...]

  • New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]

  • How to Mitigate the Risk of Data Breaches Caused by Third Parties

    Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely in conjunction with first-party data. With GDPR coming into effect in May this year, marketers are scrutinising the ways in [...]

  • Data Quality Should Be Part of Every Conversation, But What Does it Actually Mean?

    On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should be part of every conversation', [...]