We partner with Adomik and use Benchmark to identify sales opportunities in the programmatic market across the ‘news’ vertical in the UK. The opportunities are sent directly by email with a weekly list of programmatic deal opportunities for us, with information on brands, CPM, and expected revenue. Our sales team can easily review them and take action thanks to the very actionable data insights.
|The Adomik platform is built with the publisher in mind: Over the years, working closely with small and large publishers, Adomik has developed deep expertise in monetisation and data science, which has been applied to building the best platform possible to meet the pressing needs of publishers in terms of sales and revenue. To help publishers gain more transparency in their demand ecosystem and drive further sales, we developed a programmatic sales-enablement platform that offers daily insights, real-time revenue figures, market benchmarking, and opportunity detection so publishers can increase their revenue and grow their client portfolio.|