Gamers represent a highly valuable and sometimes difficult-to-reach consumer demographic, so advertising within gaming environments represents a unique, growing ad opportunity. Anzu’s tech enables data-driven programmatic targeting, creative optimization of innovative ad formats blended in-environment, and viewability measurement “in game”, all in a brand safe environment.
— Tim Castree, North America, CEO, GroupM
Company description Anzu is the most advanced in-game ad solution for mobile, PC, console, and gaming metaverses. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A
patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted ad tech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide. Anzu helps game developers monetise their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified,
and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetisation partner for developers worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37m to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/.