In-game advertising has really excited us at tmwi for a long time. Not only does it cut through to an avid younger audience, it drives mass engagement and recall. Working with Bidstack we have been able to merge advertising into the gaming arena, letting users experience the breadth of MG cars in a virtual world, which has never been done before for this brand
Company description Bidstack is the leading in-game advertising and video game monetisation platform. We bridge the gap between the interactive entertainment industries and advertisers by enhancing the gaming experience with immersive advertising. We unlock gaming as a safe and effective media channel for brands and advertisers, allowing them to engage with a growing and diverse audience. Whilst the interactive entertainment industries utilise our platform and expertise to open up a new, incremental revenue stream that respects the playing experience.