Through our partnership with ID5, we are able to offer significantly higher reach and user addressability for buyers across all channels delivering superior monetisation capabilities to our publishers. This capability will be crucial as adoption grows for alternatives to the third-party cookie within the digital advertising ecosystem
Company description ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.