Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
WNS Global Services' Brian Burchfield on an Introduction to Retail Media
In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree. During this session, Burchfield [...]