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Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.
The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more brand-led strategy. Desktop prospecting, retargeting and re-engagement are helping to deliver a consistent [...]
When fashion retailer Topman were looking for a digital media solution to grow its online sales in such a competitive sector, it worked with the performance division at WPP media agency Maxus to build an online sales growth strategy that leveraged a wide range of data points.
The strategy brought together Topman’s social media channels, first-party customer data, website user data, native demographic data from Facebook, third-party data from Facebook’s partners, and an ever changing product feed containing over 5,000 products, [...]