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  • The Body Shop Gets The Full Programmatic Treatment with Rakuten Display

    Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.

    The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more brand-led strategy. Desktop prospecting, retargeting and re-engagement are helping to deliver a consistent [...]

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  • Data Driven Fashion for Topman with Maxus Performance

    When fashion retailer Topman were looking for a digital media solution to grow its online sales in such a competitive sector, it worked with the performance division at WPP media agency Maxus to build an online sales growth strategy that leveraged a wide range of data points.

    The strategy brought together Topman’s social media channels, first-party customer data, website user data, native demographic data from Facebook, third-party data from Facebook’s partners, and an ever changing product feed containing over 5,000 products, [...]

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