Results for 5
Leading health club Virgin Active partnered with Ambient Intelligence Platform Near to increase consumer engagement and boost membership enrolment. Using its SaaS product Allspark, Near developed and executed an effective two-phase campaign strategy to identify and reach Virgin Active’s target audience.
In the first phase of the campaign, Virgin Active’s target audience was created in Allspark using multiple data sets. These users were then targeted with a dynamic mobile ad when they fell within a close proximity to a Virgin Active [...]
PayPal offers a simple way to pay, completing online transactions at the touch of a button and on your mobile. The challenge was to hit three KPIs: driving awareness, prompting new users to sign up and promoting incremental transactions amongst an existing customer base. PayPal created a 30-second video promoting the brand and its services, which Adyoulike seeded as native advertising: the video was launched as a large format lightbox from premium in-feed native editorial placements across the [...]
Last summer, TLC UK & Ireland launched the UK successor of American reality TV show Say Yes to The Dress, chronicling brides-to-be in their quest for the perfect wedding dress. In order to promote the premiere of the UK series, TLC ran a six-week campaign on Pinterest, raising awareness of the show while enticing fans and brides-to-be to engage with the content and ultimately tune-in to the programme. Over the six-week period, TLC’s campaign delivered an overall engagement rate which exceeded benchmarks by 1.13%. Close-ups” accounted for the [...]
Targeting users on a pre-submit and pre-click basis, Ve Interactive utilised its intelligent email remarketing solution to drive Vodafone’s online conversion rates.
The telecommunications industry has a notoriously high abandonment rate of 85%, due in part to fierce competition between the leading industry players. Vodafone’s challenge was therefore to reduce this abandonment rate, improve customer engagement across email channels and ultimately, increase online conversions.
To combat these issues, Ve implemented sophisticated and personalised email remarketing strategies, combined with specialist [...]
Saltrock, a British surfwear retailer, were keen to look beyond traditional platforms and digital marketing methods, to be able to improve site traffic and reduce the high percentage of abandoned baskets on their ecommerce website.
Saltrock understood the value of in-store sales assistants, who were able to cross sell through helping customers find the right items for them. This presented an online challenge, as the ability to learn about each customer as an individual had its limitations, which in turn impacted [...]
Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Operating in the highly competitive Toys & Games category, Hasbro was seeking a bold way to drive measureable and accountable returns with the aim to win the competitive festive sales season. Entering the period, Hasbro was specifically focused on ensuring a strong share of voice and the ability to promote key products like the Nerf Modulus Blaster and the FurReal Friends StarLily Magical Unicorn.
To meet these goals, Hasbro partnered with HookLogic to develop robust product ad campaigns using a performance-focused media strategy, leveraging the world’s largest [...]
RB achieves 1,600% return on ad spend using HookLogic Sponsored Products
Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online retailers. RB sought an effective way to combine ecommerce traffic and advanced data science to generate ads relevant to each shopper, develop deeper insights into media effectiveness, and increase product sales.
To meet these goals [...]
Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.
The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more brand-led strategy. Desktop prospecting, retargeting and re-engagement are helping to deliver a consistent [...]
Evans Cycles, one of Britain’s largest cycle retailers, is working with Turn, the digital hub for marketers, to implement a data-driven approach to its online marketing. Evans Cycles is using Turn’s Campaign Suite for programmatic advertising, to identify and target key audiences, and gather a single customer view of how cyclists behave online.
The seasonal cyclist is not always looking on cycling websites – they also look at marketplaces such as eBay and national publications such as The Guardian.