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Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Objective: Flygresor.se’s objective included delivering new leads at a given target CPL and keeping user engagement on the site in order to generate additional searches and conversions using Sociomantic’s stream technology.
Challenge: Research from PhoCusWright has shown that consumers visit on average 3.6 websites when shopping for an airline ticket. Although Flygresor is a leading travel metasearch engine in the Nordics, the company still faces sti competition from other metasearch websites, online travel agencies and airline websites. Thus Flygresor faced the challenge of [...]
Despite being the number one shopping Android app in Indonesia, Indonesian marketplace Bukalapak realised that only half of the users who installed its app actively used it.
Bukalapak needed to bridge the gap between the high number of installs and the low number of monthly active users (MAUs) by re-engaging idle app users, bringing them back to the app to complete purchases.
AppKit, Sociomantic’s proprietary programmatic in-app display advertising suite, successfully re-engaged idle Bukalapak [...]