The Wire


Why join The Wire?

For the last 6 years ExchangeWire has provided extensive thought leadership to the global programmatic advertising and marketing industry free of charge.

Over the last few years digital advertising has changed significantly and today programmatic technology influences more consumer touch points than ever before: TV, OOH, audio as well as desktop and mobile.

In recognition of these developments and those to come, ExchangeWire continually increases the breadth and depth of our coverage to meet the needs of today’s media buying and media selling professionals.

We have taken the decision to move some of this extended content to our new premium offering, The Wire, which reflects the considerable time and effort undertaken by our editorial team to continue to provide up-to-date, neutral, and informative content across all aspects of digital media.

The Wire will include:
– Proprietary, unsponsored research and analysis
– In-depth analysis of the issues affecting the digital advertising ecosystem
– Thought leadership originating from the ExchangeWire team

Content from The Wire will not be available anywhere else. Subscribers will have access to online content and will also receive a copy of ExchangeWire’s premium print publication of The Wire.