In this week’s #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the ‘All-In Auction’. He breaks down the old model of ‘waterfall’ (sponsorship/direct/indirect, where it’s hard to harmonise demand) vs the new auction model. A good example of an all-in auction publisher is De Telegraaf. It is bringing its direct and indirect deals into same auction thus increasing bid density and yield.