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In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales.

Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory - and the mechanics of how the process would work.

It's likely the Rubicon Project's recent acquisitions will accelerate its plans to enable publishers to sell this premium inventory programmatically.