Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying←Back to Index
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Trevor Mengel, director, programmatic product – HX, Horizon Media about Horizon’s agency proposition and the changing face of TV media buying.
In this episode you will find out:
– How Horizon’s model has evolved in line with changing consumer and buyer trends
– Why Horizon have taken a different approach to programmatic and the trading desk model
– Why Horizon focus on media services over proprietary technology
– How Horizon manage their partner relationships
– How Horizon approach data and client relationships within the TV ecosystem
Horizon Media are part of a great line up of speakers at ExchangeWire Live, taking place in NYC on March 22 2017. For more information and to get your ticket, click here.