In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side.

McDonald discusses:

– How publishers regain control of yield, inventory management, and ad decisioning

– How the supply side is tackling transparency and the ad tech tax

– PubMatic’s history and future with header bidding technology

– How header bidding technology has benefited publishers and their ability to optimise yield

– Why server-side header technology has been developed and the benefits it will bring to publishers and the supply-side

– Why a unified approach to ad serving is the next step to header bidding

– Th global publisher trends PubMatic is seeing and the importance of education in certain markets