In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

James Collier, co-founder and CRO, Rainbow will be taking part in the panel session: How identification builds economic sustainability in digital advertising. Here, Collier chats with O’Kane about his point of view on identification and the topics he wants to cover during the panel discussion.

Key points are:

– The humanity of advertising and the importance of identification within that
– The future of identification and why current practices are failing the industry
– Why spend data is the heart of identity
– How we can turn the hope for data into a reality in the mobile space

Collier will be joined on stage at ATS London by experts in the field, including DigiTrust CEO, Jordan Mitchell, to debate the future of identification in advertising.

ATS London is a one-day event featuring speakers from the most innovative and important companies in the automated and data-driven marketing and advertising industry, both big and small. It takes place at BFI Southbank in London on 11 September. The event is always a sell-out, so be sure to secure your ticket now. More information, including the agenda, speaker list, and where to buy tickets, can be found here.

New to ATS London? Catch up on content from last year’s event for a flavour of what you can expect.