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In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

In the latest of the series, Juvillier interviews Bruno Latapie, director of monetisation, 20 Minutes, who provides his expert insight on the following:

– The main digital trends of 2017
– The maturity and evolution of the French programmatic market
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading

See Latapie on stage at ATS Paris, discussing the state of publisher monetisation in 2018. Tickets are on sale now.

Links to the entire ‘Road to ATS Paris’ series can be found below:

Interview with Groupe Marie Claire’s Ali Koné
 Interview with Yannick Ichane, NRJ Group
– Interview with Aude Perdriel-Vaissieres, Publicis
– Interview with Philippe Framezelle, Adverline
– Interview with Bastien Galibert, SeLoger La Régie
– Interview with Paul Caucheteux, Prisma Media Solutions
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
– Interview with Tradelab’s Charles Gros
– Interview with Vincent Salini, Mpublicité- Regie Obs
– Interview with Thibaud Chevalier, M6 Publicité

Tickets for ATS Paris are on sale now.