At ATS Singapore 2018, Ganga Chirravuri, Chief Technology Officer, CtrlShift, delivers a keynote speech, outlining the real value that intelligent software can bring to brands grappling with digital advertising and programmatic. Chirravuri’s presentation is followed by a fireside chat with ExchangeWire CEO, Ciaran O’Kane.

Chirravuri explains some of the key simple, yet deceptively complex questions CtrlShift’s R&D unit, The Lab, is currently seeking answers to:
– Is the value of intelligent software creating a connected, API-based ecosystem?
– To what extent can you automate campaigns?
– Can we scale campaigns up or down without human intervention?
– Can we fully automate optimisation?