At ATS London 2018, Jodie Collins, MD, Re/Digital, moderated a panel discussion, focusing on the opportunities that still exist in mobile programmatic. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media to discuss the work that still needs to be done across the industry to maximise investment and yield, both in mobile web and in-app.