At ATS Berlin on 6 November, 2018, ExchangeWire CEO, Ciaran O’Kane, sat down with four experts to discuss the challenges and opportunities within content monetisation for publishers and the nuances that exist within the German market. James Prudhomme, head of international, Index Exchange; Serhan Guenes, head of advertising and partnerships, eBay Inc.; and Austin Ley, data advertising lead at Scout24 entered into a lively discussion about how publishers need to take control of their own destinies and the role that data should play within that.