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MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World

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by Grace Dillon on 6th May 2021 in TRADERTALK

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world.

In this session, O’Kane and Haig cover:

– how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder;

– new and historic causes of fragmentation within the open web, the closed web, and beyond; and

– how MiQ leverage client data to help them navigate and trade across this fragmented ecosystem.