MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World←Back to Index
In this session, O’Kane and Haig cover:
– how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder;
– new and historic causes of fragmentation within the open web, the closed web, and beyond; and
– how MiQ leverage client data to help them navigate and trade across this fragmented ecosystem.