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#TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"
Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf [...]
#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House
Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the [...]
#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs
This week's #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where [...]
TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market
Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across [...]
TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data
Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like [...]
TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe
Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. [...]
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