• What Do Marketers Really Think About Programmatic?

    In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying.

    The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the Southeast Asian and Australian markets. The speakers included:

    – Nicki Kenyon, VP Digital Marketing, APAC, Visa – Janice Chan, Senior Director, Digital Marketing, Starwood – Germaine Ng Ferguson, General Manager, Integrated Solutions & Analysis, StarHub

    In a frank and honest discussion, we get a [...]

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  • #TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House

    Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the switch from agency to client-side. He maps out how an internal trading desks operate in the broader remit of business — answering how FBX, Paid Search and DSPs function underneath the CMO, and how the flow of huge amounts of data is managed across the CTO and CMO’s teams to optimise campaigns and mitigate wastage. Deadman wraps-up by breaking down [...]

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  • #TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs

    This week’s #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where does it fit into general ad tech mix? We invite Robin Davies, Country Manager UK at Mediaplex to discuss the DMP, and how it will evolve, especially in on-loading offline data into ad targeting.

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  • TraderTalk TV: How A Marketer Can Build A Brand Trading Desk

    This weeks’s TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model is now being executed by the smart people at Here Andy Milhop, Head of Digital at, gives an insight into how a Brand Trading [...]

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