At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control [...]
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver [...]
In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.
Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.
Key discussion points include:
– Ad tech versus martech identities – Bridging the gap between [...]
In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying.
The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the Southeast Asian and Australian markets. The speakers included:
– Nicki Kenyon, VP Digital Marketing, APAC, Visa – Janice Chan, Senior Director, Digital Marketing, Starwood – Germaine Ng Ferguson, General Manager, Integrated Solutions & Analysis, StarHub
In a frank and honest discussion, we get a [...]
What happened in 2014? Well, a lot.
Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech – and the rationale behind the big investments of 2014.
That event that posed the biggest question of the year: why would anyone invest £25 million in an Israeli ad network?
We discussed it all in our end-of-year TraderTalkTV episode.
In this special round table discussion (filmed in front [...]
#TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors
In this week’s episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient in managing third party vendors.
The marketing technology eco-system remains a mystery for most senior CMOs with lots of sub functions (social, ecommerce, seach) within this managed almost independently of each other. This disconnect can lead to some operational issues, particularly around latency, etc. For a transactional website, latency can often lead to lost sales.
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week’s #TraderTalkTV, Adobe’s Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led by strategic acquisitions. From over 20 offerings that it felt were confusing the market, Adobe has streamlined down to five solutions for simplicity: Analytics, Experience Manager, Target, Social and Media Optimiser.
Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the switch from agency to client-side. He maps out how an internal trading desks operate in the broader remit of business — answering how FBX, Paid Search and DSPs function underneath the CMO, and how the flow of huge amounts of data is managed across the CTO and CMO’s teams to optimise campaigns and mitigate wastage. Deadman wraps-up by breaking down [...]