• Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP

    Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and Channel 4 around their strategies to sell TV inventory programmatically.

    But how does it work? And what are the challenges of making TV impressions RTB-enabled?

    One of the more interesting moves has been from Dish Network, a US direct-broadcast satellite service provider with 13.93 million television and 595,000 broadband subscribers.

    Dish Network decided to opt-out of using a third-party solution and instead partnered [...]

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  • TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

    In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.

    During the discourse of the conversation they discuss:

    – The advent of private marketplaces (PMPs) – OpenX’s efforts to ensure it deals with the highest quality of inventory on its marketplace – Holistic yield management for publishers

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  • TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

    In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.

    The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:

    Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies

    Discussions include:

    – Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]

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  • Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management

    In this week’s TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering.

    XAPI looks to work with regional and global ad server solution providers to help them with holistic yield management, giving publishers access to programmatic demand.

    Google has its “dynamic allocation” offering where it allows publishers to yield manage Google’s programmatic demand (AdX), thirty-party demand and its own direct-demand across all available supply.

    Google’s DFP remains the premier in mature markets, but its footprint is not [...]

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  • Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand

    As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources.

    In this week’s TraderTalkTV episode Bob Walczak, GM of BidSwitch at IPONWEB, discusses the distinct problems BidSwitch addresses – particularly the integrations which can often be a huge cost for buyers and sellers.

    BidSwitch does not operate an auction, and [...]

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  • #TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction

    How do you merge all demand classes – particularly RTB and network demand – into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side.

    Here Jason Fairchild gives us a deep dive on how the process works via the medium of the #TraderTalkTV whiteboard – and how publishers can now bundle all these demand sources into one buying channel.

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  • #TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA

    In this week’s #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics search, using keywords in display you can see patterns emerge around which content boosts campaign KPIs.

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  • #TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder

    In this week’s #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. Here he goes through how you can build out a solution, as well as the companies and contributors involved in the project.

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  • #TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB

    With the rise of open platforms a lot of interesting ad tech “app” companies have started to spring up globally. In this week’s #TraderTalkTV we talk talk to one of the rising stars, Skinected. Here co-founder Stefan Kosel explains how non-standard ads are traded via RTB – and how the solution works for publishers and buyers.

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  • #TraderTalkTV: Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative

    Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, passed on the bid call to various bidders). Richter describes the crucial role played by Deal ID in the private marketplace, and explains how Open RTB is addressing some of the key problems that existing current trading model.

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