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Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all [...]
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to [...]
PubMatic President Kirk McDonald Talks Supply-Side Evolution
In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O'Kane speaks [...]
IPONWEB's Martin Hill Discusses the Future of Publishers
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, [...]
Video Ads Are Worth Their Weight in Gold
In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the [...]
How Independence From Media Has Made Adform a Hidden GEM
In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder [...]
IPONWEB: How to Optimise the Programmatic Advertising Ecosystem
Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic [...]
Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? [...]
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