Anzu.io Announces Exclusive Partnership with Vivid Games
Anzu.io Partners With Forensiq
First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads
Gamers represent a highly valuable and sometimes difficult-to-reach consumer demographic, so advertising within gaming environments represents a unique, growing ad opportunity. Anzu’s tech enables data-driven programmatic targeting, creative optimization of innovative ad formats blended in-environment, and viewability measurement “in game”, all in a brand safe environment.