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Company description is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability.
Gamers represent a highly valuable and sometimes difficult-to-reach consumer demographic, so advertising within gaming environments represents a unique, growing ad opportunity. Anzu’s tech enables data-driven programmatic targeting, creative optimization of innovative ad formats blended in-environment, and viewability measurement “in game”, all in a brand safe environment.
— Tim Castree, North America, CEO, GroupM