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Company details

Channel Factory

Categories:
Managed Service Provider; Measurement, Attribution & Analytics; Video
Website:
channelfactory.com
Email:
ben.leyland@channelfactory.com
Geography:
APAC EMEA North America
Location:
Specialism:

Press Box

Channel Factory Continues Expansion in the UK, Russia and Denmark
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Channel Factory Reveals Results Of Brand Suitability Survey
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Company description

Channel Factory is the world leader in brand suitability, content alignment and ad performance on YouTube. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500.
"Last year, LinkedIn's country manager, Josh Graff stated during a Dentsu Aegis panel that 'trust is built in drops and lost in buckets.' This is still true a year on and transparency and trust will be raised at all the key industry events throughout 2020. There is a general feeling that the time has come to talk less and act more and we expect to see and hear talk about the results from delivering brand suitability and trust in measurement; rather than just the plans. “
— Mattias Spetz, MD EMEA, Channel Factory