IAB Europe Underlines Positive Industry Uptake for Transparency and Consent Framework v2.0
IAB Europe Launches Digital Advertising Effectiveness Measurement Framework
IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era
Company descriptionIAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
Transparency and Consent Framework v2.0: Industry-Wide Benefits