Company descriptionLucidity brings clarity to advertising. When analytics are measured differently by every member of the digital advertising ecosystem, then data discrepancies are inevitable, campaign optimizations are difficult to make, fraud is easy to hide, and the media marketers buy may not end up being the media they get. Lucidity uses blockchain to authenticate every impression and click to cut waste and drive greater outcomes for advertisers.
Before today, there was no way to verify with confidence what's happening behind the scenes in a programmatic buy. We've had our eyes on blockchain innovation for a long time, but didn't have a workable blockchain solution to implement until now. We're excited to be running live, in-market campaigns with Lucidity.
With All the Talk of Fraud, the Industry Overlooks Waste