Ogury Raises USD$50m (£38m) for International Expansion and to Power Technology Innovation
Company descriptionOgury is the creator of the first marketing engine driven by user choice, that systematically offers users clear options and respects the choice they make throughout their mobile journey. It ensures compliance with the changing landscape of data protection and privacy laws. Unlike generic marketing platforms, Ogury Marketing Engine is fueled by its own consented mobile user journey data across brands, apps, websites and powered by purpose-built activation algorithms and attractive ad formats.
Through partnering with Ogury, we are able to discover unique insights about our users' behavior across mobile apps and websites. Due to Ogury’s ability to reveal the entire mobile user journey, we achieved our objective of driving continued quality brand awareness of Ralph Lauren.
Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era