24sata and Njuskalo Selects Permutive as its First Data Management Platform
Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data
Company descriptionPermutive is a data management platform built for publishers. Permutive enables publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of its technology. Some of Permutive’s customers include BuzzFeed, Business Insider, The Economist, Condé Nast International, Immediate Media and Burda Forward.
Before Permutive, we were 80% blind to the audience across our network. Now we are seeing that 80%, we are unlocking audiences we couldn't activate in real-time before.