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Company details

Rivr

Categories:
Ad Exchange, SSP & Header Bidding Tech
Website:
rivr.ai
Email:
benjamin@simplaex.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Company description

Rivr is a new Audience Yield Manager, powered by Simplaex’s AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers. Rivr is the first AI technology that will reduce waste and complexity, create a new kind of transparency and control to deliver ROI benefits across the full programmatic spectrum.

Company articles

Yield Management in a First-Price Auction World
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As Programmatic Moves from Adolescence to Adulthood, What’s the Role of Private Marketplaces?
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A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
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