Company descriptionRivr is a new Audience Yield Manager, powered by Simplaex’s AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers. Rivr is the first AI technology that will reduce waste and complexity, create a new kind of transparency and control to deliver ROI benefits across the full programmatic spectrum.
Publisher Monetisation in the Privacy Era: Q&A with Rivr
Yield Management in a First-Price Auction World
As Programmatic Moves from Adolescence to Adulthood, What’s the Role of Private Marketplaces?
A Fresh Take on Header Bidding Will Mark the Way Forward in 2019