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Company details

Smadex

Categories:
Audio; In-App; Managed Service Provider; Native; OOH & DOOH; Rich Media; Self-Service DSP; Video
Website:
www.smadex.com/platform
Email:
ew@smadex.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Press Box

Mobile-First DSP Smadex Launches Platform Update
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Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business
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Transparency is a must-have quality of today’s advertising partners. But that is not enough if the engine can not optimize towards the campaign goals. Despite our initial doubts Smadex proved that they can do both.
— Mikhail Biteryakov, Traffic Manager at Joom

Company description

Smadex is the leading programmatic mobile-first DSP. It enables app developers and brands to reach millions of mobile consumers by delivering advertisers across thousands of mobile apps and websites. At the core of Smadex platform is the company’s predictive performance optimization engine, powered by machine learning. With Smadex’s engine, advertisers achieve higher Return on Ad Spend (ROAS) by bidding differently to reach audiences according to their potential Lifetime Value.