Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO
Zeotap Named "Cool Vendor" By Gartner
Company descriptionZeotap is an Identity and Data Platform that helps Brands better understand their customers to improve new Customer Acquisition, Churn Prevention and Upselling / Cross-Selling management. It runs the largest deterministic people-graph based on best-in-class data sources such as telecom operators - which enables CRM onboarding, enrichment and activation.Thanks to its patented tech platform and its privacy and security-by-design principles, zeotap works with over half of the top advertisers in the world such as Mercedes-Benz, Unilever and Red Bull.
These results are outstanding and we could not be more satisfied. Once more, zeotap has proven to be a very reliable partner, not only with their deterministic demographic data but also with their accurate interest data.
Beyond The Cookie: How To Achieve Real People-Based Marketing