Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO
Zeotap Named "Cool Vendor" By Gartner
Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative
Company descriptionZeotap is an Identity and Data Platform that helps Brands better understand their customers to improve new Customer Acquisition, Churn Prevention and Upselling / Cross-Selling management. It runs the largest deterministic people-graph based on best-in-class data sources such as telecom operators - which enables CRM onboarding, enrichment and activation.Thanks to its patented tech platform and its privacy and security-by-design principles, zeotap works with over half of the top advertisers in the world such as Mercedes-Benz, Unilever and Red Bull.
These results are outstanding and we could not be more satisfied. Once more, zeotap has proven to be a very reliable partner, not only with their deterministic demographic data but also with their accurate interest data.
Beyond The Cookie: How To Achieve Real People-Based Marketing