The Wires Global 2019

The Wires Global recognise the very best use of ad tech and martech across all aspects of media sales and media buying, all over the world.

We welcome entries, globally, from:
Ad tech vendors;
Marketing automation providers;
Media buying agencies;
Trading desks;
Agency trading desks;
Advertisers;
Publishers.

The Wires are open to companies globally, with campaign timeframes considered from 1 January 2018 up until 31 December 2018. If you have any questions, get in touch.

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View and download entry template

Entry Costs

Early Bird - 12 April 2019
Single award entry: £300 + entry fees/processing
Multiple award entries: £250 per entry + entry fees/processing

Late Entry - 13 April to 10 May 2019
Single award entry: £350 + entry fees/processing
Multiple award entries: £300 per entry + entry fees/processing

To enquire about alternative payment options, email awards@exchangewire.com

Award Categories

Best New Product or Service: Buy Side

This award will recognise a new technology product or service, that has helped marketers/advertisers or publishers better manage and execute their advertising and marketing campaigns/inventory. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product or service helped to overcome a particular challenge.

Best New Product or Service: Sell Side

This award will recognise a new technology product or service, that has helped publishers better manage and execute their advertising and marketing campaigns/inventory. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product or service helped to overcome a particular challenge.

Best Data Activation

This award is open to agencies (including agency trading desks), trading desks, publishers, brands, and advertising and marketing technology platforms able to demonstrate use, management, and activation of data in a relevant context for their clients. Judges will be looking for clear strategic vision, use of technology, efficiency in audience targeting, and demonstrable performance uplift. Entries should clearly describe the data types sourced, how they were integrated, and how they impacted campaign targeting and results.

Best Digital Campaign

This award recognises the most effective use of programmatic buying in a digital advertising and marketing campaign. The campaign can be B2C or B2B, and looks at the effective use of digital either within a singular channel, e.g. mobile, or from a multichannel perspective. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best Video Campaign

This award recognises the most effective use of programmatic buying in a video advertising and marketing campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best Digital Out-of-Home Campaign

This award recognises the most effective use of programmatic buying and automation in a DOOH campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best Digital Audio Campaign

This award recognises the most effective use of programmatic buying and automation in a programmatic audio campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best OTT Campaign

This award recognises the most effective use of programmatic buying and automation in an OTT campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best Marketing Technology Solution

This award recognises a marketing technology solution, that has helped marketers and advertisers better manage and execute their advertising and marketing campaigns. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product has helped to overcome a particular challenge.

Best Client Services Team

This award recognises the very best in client services relating to advertising and marketing, looking specifically to award an excellent client services team, with efficient structure and set up, strong leadership, quick and agile client communication, and a proven ability to trouble shoot and solve clients’ problems.

Best Ad Ops Team

This award is open to any entrant across the programmatic ecosystem with an ad ops team. The winning team will demonstrate effective use of technology, efficient execution and optimisation, as well as performance uplift.

Ad Tech Rising Star

This award is open to any entrant across the programmatic ecosystem. The Ad Tech Rising Star award reflects the changing and fast-moving nature of ad tech, and celebrates the individuals who are rising through the ranks of ad tech, impressing bosses, clients, and peers alike, who deserve to be recognised for their achievements. As the growth and success of ad tech, as an industry, requires input and collaboration from people with different skillsets, expertise, and backgrounds, Rising Star of Ad Tech is open to anybody who is making an impact. Entries into this category must be submitted by a third party. 

Note: Ad Tech Rising Star is decided by public vote, so lengthy submissions are not required; all you need to provide is a couple of sentences on why you feel your nomination deserves to win.

Ad Tech Personality of the Year

Back for its fourth year, this award recognises an individual who has made a significant impact on, and shown a notable contribution to the ad tech industry. The award is free to enter and entries must be submitted by a third party. The winner will be selected by audience vote at the awards ceremony.

Note: As Ad Tech Personality of the Year is decided by public vote, lengthy submissions are not required; all you need to provide is a couple of sentences on why you feel your nomination deserves to win.

Grand Prix

The winner of this award will be chosen by ExchangeWire from the list of winners in all other categories. We will be looking for a clear strategic vision, exceptional application of innovative technology, and tangible performance uplift against KPIs (brand or direct response).

Entry requirements for product/campaign categories

Campaign Name (something to make your campaign stand out; include client name, where relevant)

Campaign Overview (up to 100 words)

Challenge (up to 250 words)

Objective (up to 250 words)

Solution (up to 600 words)

Results (up to 400 words)

Entry requirements for individual/team categories

Individual/Team Name
Overview (up to 200 words)

Background (up to 400 words)

Achievements (up to 400 words)

Award entries will be judged by a panel of industry experts who will be announced over the coming months.

Awards ceremony

Thursday, 21 November 2019 at a central London venue

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