MadTech Podcast

ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying
ExchangeWire discuss the 4 tech giants' ad revenue, news consumption habits across age groups, and Omnicom using AI agents in live media buys.
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ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences
ExchangeWire discuss Index Exchange's containerised DSP, Meta's move into CTV advertising, and News UK's synthetic audience-planning tool.
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ExchangeWire's Ad Tech Quiz: ChatGPT Ads, Marketing Spend, and Social Media Use
In this ExchangeWire ad tech quiz, John Still and Lindsay Rowntree take a guess at AI ads, marketing category spend, and UK social media use.
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ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes
The ExchangeWire team discuss OpenAI acquiring TBPN, CNNIC's move into agentic AI, and an Italian court ruling Netflix's price increases as illegal.
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Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance
Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.
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MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
In this mailbag special, our ExchangeWire team answer our listeners' questions on targeting, LLM visibility, and agent-to-agent buying.
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dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads
dentsu's Zac Selby joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss a new IAB Australia initiative, AI-generated landing pages on Google, and advertising in Apple Maps.
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On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman
In this MadTech podcast special, AUDIENCES' Rob McLaughlin and easyJet's Sandy Ghuman join ExchangeWire COO Lindsay Rowntree to discuss first party data activation.
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ExchangeWire's Ad Tech Quiz: Telegraph Acquisition, ChatGPT Ads, and Social Media Bans
In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at figures in publishing M&A, ChatGPT ads, and the UK's social media ban trial.
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MESMDA's Rad Arekat on Social Media & Digital in MENA
MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.
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