Video

• Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

  20 hours ago Trader Talk

  

  In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]

  AttentionDSPPrebidTrackingTraderTalk TV

• Cooperation: The Center of AD-tention

  3 days ago Event Videos

  

  The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes. What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When [...]

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• Measuring the Value of Premium and Trust

  1 week ago Event Videos

  

  We generally agree that advertising in premium, trusted environments is crucial to building a strong brand, but in a time where delivery and performance metrics become ever more important - how do we quantify this value? And are current measurement [...]

  AttentionESGPublisher

• Is Attention the Sustainable Solution?

  1 week ago Event Videos

  

  The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]

  ESGSustainability

• How to Harness Attention Metrics to Maximise Business Outcomes

  1 week ago Event Videos

  

  The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]

  AttentionMeasurement

• Meaningful Mobile Metrics

  1 week ago Event Videos

  

  Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]

  AttentionMeasurementMobile

• Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand

  1 week ago Event Videos

  

  At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]

  AttentionViewability

• Scaling Attention with IAS & Lumen

  1 week ago Event Videos

  

  At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]

• OpenX's Priya Bhatia on Sustainability Strategies Across APAC

  3 weeks ago VoxPops

  

  In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX who provides insight into industry sustainability in the APAC region. Priya expands on:  Which strategies and considerations are being implemented to reach global sustainability goals  Who is [...]

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  APACSustainability

• StackAdapt's Raina Roberts on How to Unlock B2B Marketing Success with Programmatic

  3 weeks ago VoxPops

  

  “Sometimes we talk to B2B marketers and they have this idea of a B2B audience as being this corporate robot who is constantly in their office on their desktop, just reading business sites. And that’s just not true. B2B audiences [...]

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  Digital MarketingMarketingProgrammatic