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Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
IAB Europe's Daniel Knapp on Future Conversations in Commerce Media
In the fourth exclusive VoxPop in the ExchangeWire RetailMediaHub, in association with PubMatic, Daniel Knapp, chief economist at IAB Europe, details how commerce media is set to evolve, and what will define conversations in the sector over the coming years. In [...]
Sharethrough's Richard Ottoy on Environmental Sustainability Key Trends in Advertising and Marketing
In this latest VoxPop, Richard Ottoy, GM EMEA at Sharethrough, joins ExchangeWire's CEO Rachel Smith to discuss environmental sustainability within the ad tech industry. In this session, Ottoy explores: How awareness around sustainability has increased within the advertising industry and what more needs [...]
TikTok's Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt
In this latest TraderTalk TV, TikTok's head of product marketing, commerce, Europe Samer Ragheb joins Ciarán O'Kane to discuss full funnel commerce and how TikTok is utilising it. In this session, Ragheb and O'Kane break down: - How to define full funnel [...]
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Criteo's Thomas Bernal on Commerce Media and Retail Media
In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's hottest topics: commerce media and retail media. In this session, Bernal and O'Kane discuss: - How we define commerce media and retail [...]
Pixability's Jackie Swansburg Paulino on Brand Suitability in CTV
In this latest TraderTalk TV, Pixability's chief product officer Jackie Swansburg Paulino joins Ciaran O'Kane to discuss the growth of CTV, with particular focus on brand suitability within the medium. In this session, Swansburg Paulino and O'Kane analyse: - Core issues around [...]
Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World
In this latest TraderTalk TV, Digiseg CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data. Tune in to hear more, as Dinesen and Rowntree discuss: - How panel-based data can be [...]
ATS Singapore 2022: Where the Action Is - Harnessing the Power of Retail Media
On day two of ATS Singapore 2022, ExchangeWire CSO Ciaran O'Kane was joined by Justin Peyton (Wunderman Thompson) and JJ Eastwood (Carousell Media Group) to outline the structure of the global retail media ecosystem, and how both retailers and non-endemic [...]
ATS Singapore 2022: Social Commerce – The New Fight for Attention
In this panel discussion on day one of ATS Singapore 2022, Ritika Gupta (Reprise Digital) and consultant Fionn Hyndman outline the growth potential and opportunity for social commerce, and how the emerging sector is set to evolve across the APAC [...]
ATS Singapore: The Dawn of A New Publisher
On day one of ATS Singapore 2022, John Still sat down with a panel of experts to discuss how publishers have and are continuing to adapt to the new, privacy-centric landscape. Together, the panel explore how publishers are diversifying and [...]
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