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"Advertising Needs to Be Reinvented.": Laura Desmond, CEO of Smartly at Cannes 2025
Laura Desmond, CEO at Smartly, welcomes ExchangeWire's John Still to Smartly's beautiful rooftop overlooking La Croisette. Tune in as Laura looks at advertising's AI future, and how we need to harness it to help them serve audiences better, faster and in [...]
IAB Tech Lab's Shailley Singh on the Trusted Server and LLM Content Ingest Initiatives
In the lead up to ATS Singapore 2025, Shailley Singh, executive vice president, product & chief operating officer at the IAB Tech Lab, discusses the Trusted Server and LLM Content Ingest initiatives. He expands on: Key reasons the Trusted Server initiative [...]
"Curation Shifts the Balance of Power Back to Media Owners": A Coffee With Fern Potter, Multilocal
In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving realm of curation. Joining John Still, ExchangeWire head of content, Fern Potter, SVP strategy and growth, Multilocal, discusses the growth of curation, its future within the overall media landscape, [...]
digitalAudience's Ruben Niet on Data Collaboration
Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration. Niet details: The current data landscape Core components in the modern data stack Data activation across the programmatic supply chain Challenges in data collaboration, [...]
"Retail Media Shouldn't Just Be A Line on the Plan": A Coffee with Alex Walker, Havas Market
In the latest in our new video series revolving around coffee-based conversation, we turn towards retail media with Havas Market's Alex Walker. Joining John Still, ExchangeWire head of content, Alex Walker, managing director of Havas Market UK, discusses the chaotic landscape [...]
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside [...]
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane discuss: The end of Microsoft's DSP What this means for the future of the demand side and privacy How agentic AI is changing [...]
"It's the Speed of AI That's Transformative.": A Coffee With Laura Kell, Havas Media Network
In our new video series, industry experts join us for at ExchangeWire HQ for a conversation around their specialist subject, with a coffee of their choice. First up, Laura Kell of Havas Media Network on AI... Laura Kell, chief data and [...]
ExchangeWireTV: What Happened in Ad Tech in Q1?
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in [...]
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