Video
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]
ATS London 2022 – Fostering Industry Collaboration, with ISBA, WFA & AOP
The marketing and advertising industry started 2022 with enthusiasm and optimism for the opportunities that lie ahead, including continued growth in global digitisation; increasing opportunities for post pandemic marketing; and more volume and diversity of investment in technology innovation. But [...]
Ad TechATS LondonIndustry BodiesIndustry InfrastructureMarketing
ATS London 2022 – Building Next-Gen Ad Tech Through Business Transformation: Dr Boris Mouzykantskii, IPONWEB
To kick-start day two of ATS London 2022, Ciarán O'Kane sat down with Dr Boris Mouzykantskii PhD, founder, CEO, and chief scientist of IPONWEB, for a fireside chat. In this discussion, Mouzykantskii and O'Kane discuss how IPONWEB have navigated the events [...]
ATS London 2022 – Environmental & Social Responsibility: Why ESG is High Up The Marketing Agenda
At ATS London 2022, Rachel Smith was joined by an expert panel to discuss why environmental, social and corporate governance (ESG) has increasingly become a priority for brands. Together, the panel explore how the marketing and advertising industry stacks up [...]
ATS London 2022 - Listen Up: Why Audio Needs to Make its Mark in the Digital Advertising Landscape
As podcasting, music streaming and home speaker use is expected to grow even more in the next 5 years, how can marketers effectively target these key audiences? An expert panel joined John Still at ATS London to explore what tools [...]
ATS London 2022 - The Next Episode: CTV Growth Beyond 2022
As consumers continue to move from linear TV consumption to a streamed TV environment, how is the industry adapting to this shift and what will continue to drive advertising growth in CTV over the coming 12 months? Ciaran O'Kane was [...]
ATS London 2022 - Why Contextual Is Creating Brand New Opportunities
In the wake of identifier depreciation and consumer-led pushback against targeted advertising, is contextual set to become the cornerstone of digital marketing? Our panel came together at ATS London 2022 to discuss the wealth of opportunities contextual advertising brings to [...]
ATS London 2022 - Agile & Responsive: Why Data-Driven OOH Will Impress Marketers in 2022
Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? [...]
ATS London 2022 - Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond
How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? An expert panel joined Grace Dillon at ATS London to discuss how marketers are adapting their approach to enhance marketing efficacy. Panel Grace Dillon - ExchangeWire [...]
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