In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship… Having recently undertaken the MiniMBA in Marketing, the first module was market orientation. The idea [...]

StackAdapt, the leading AI advertising and orchestration platform, today (6th May, 2026) shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing [...]

Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...]

impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...]

We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.

Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace.  Through this [...]

In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...]

À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...]

We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry…