Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...]

Ogury, the global ad tech company powered by Persona Intelligence, today (18th June, 2026) announced a new collaboration with NIQ, the world’s leading consumer intelligence company. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, [...]

Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...]

Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director.

Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...]

In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship…

StackAdapt, the leading AI advertising and orchestration platform, today (6th May, 2026) shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing [...]

Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...]

impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...]

We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.