Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…

Thrad, the AI-native advertising infrastructure platform, is enabling brands to reach shoppers inside AI conversations as Amazon’s Prime Day 2026 gets underway. The four-day event, which runs from 23rd to 26th June, arrives at a moment when a growing share [...]

Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...

Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...]

Ogury, the global ad tech company powered by Persona Intelligence, today (18th June, 2026) announced a new collaboration with NIQ, the world’s leading consumer intelligence company. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, [...]

Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...]

Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director.

Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...]

In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship…

StackAdapt, the leading AI advertising and orchestration platform, today (6th May, 2026) shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing [...]