InMobi, a leading provider of monetisation and marketing technologies that help businesses fuel growth, today (November 20th, 2023) released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and [...]

Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [...]

The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]

Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad calls per day. Faced with the ecological transition, advertising and big data technologies need to adapt to new environmental restrictions while [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has recently appointed James Jones as chief marketing officer, to help advance education and understanding of sustainability practices in advertising. Working closely with the company’s co-founders, Jones will build [...]