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Spin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on Advertising
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising. They look at YouTube winning the [...]
IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9bn (£100.2bn) in annual [...]
The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals. In 2018, OpenX redefined [...]
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