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ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban
On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – Southeast Asian ‘super-app’ Grab are going public in the US via a special purpose acquisition company (SPAC). The merger, backed by Altimeter Growth Corp., will give Grab a pro forma equity value of USD $39.6bn (£28.8bn), making the deal the [...]
IPA Bellwether Report Q1 2021: Positive Sentiment Returns
The IPA Bellwether Report Q1 2021, released today 15th April 2021, has revealed a net balance of 11.5% of UK marketers reporting a contraction in available adspend, down from 24.0% last quarter. Confidence is returning to the market, with a net balance of firms expressing optimism over the coming three months up to 26.2%, the most positive measure of sentiment since the close of 2015 from 5.8%. Report highlights – Concerns over the ongoing coronavirus pandemic, as well as indirect effects of [...]
Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this global initiative during March 2021, providing $500,000 of free advertising on its network to women-owned businesses. Participants in #RecommendHER received access to Taboola’s vast network which reaches 516 million daily active users, in a brand safe environment. These brands joined more [...]
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers. As part of their efforts, Magnite and Adform measured monetisation lift based on first-party identifiers, including environments that currently disallow third-party cookies such as [...]
Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, [...]
Gojek and Tokopedia Unite to Launch "GoTo"; Google Urge US to Join EU Tech Council
In today’s ExchangeWire news digest: tech start-ups Gojek and Tokopedia merge to create “GoTo”; Google’s vice president of government affairs and policy urges the Biden administration to work more closely with the EU; and games developer Tripledot Studios raise USD $78m in a Series A funding round. Gojek and Tokopedia merge to create “GoTo” Indonesia-based tech start-ups Gojek and Tokopedia are reportedly in the final stages of a USD $18bn (£13.1bn) merger. The deal, which is expected to close later this month, [...]
Semasio Appoints Volker Ballueder Head of Sales and Client Development for EMEA
Semasio have appointed Volker Ballueder to the role of head of sales and client development for EMEA, where he will be driving further client expansion and building a sales structure to grow Semasio among new and existing clients. Based in London, he will report to Anna Schenk, managing director EMEA at Semasio. Ballueder joins the Semasio team with decades of experience in leadership roles at the world’s largest media agencies and leading technology platforms, at which he led operations rollouts, developed [...]
HUMAN (Formerly White Ops) Launches The Human Collective to Protect Against Bot Attacks and Fraud Across Advertising Supply Chain
Cybersecurity leader HUMAN, best known for collectively protecting enterprises from bot attacks, today announced the formation of The Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud. The Human Collective brings together publishers, demand-side partners (DSPs), supply-side partners (SSPs), agencies, and brands in a commitment to disincentivise cybercrime by raising the consequences and practical cost of fraud through shared resources and cooperation. Flagship members include Omnicom Media Group, The Trade Desk, Magnite, [...]
ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment
Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their programmatic transactions and prepare for a future without cookies. ID5’s shared identity infrastructure is designed to improve user recognition in a privacy- compliant way in browsers where 3rd party cookies are blocked. In this context, this partnership allows Smart’s publishers to [...]
Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth
GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite. Demand for GumGum’s contextual advertising technology is growing rapidly as cookies and other audience targeting technologies based on personal information are being phased out. GumGum, participates in over 100 billion ad auctions and performs contextual analysis on over 50 million unique pages and videos per day. The company has become a [...]
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IPA Bellwether Report Q1 2021: Positive Sentiment Returns -
Gojek and Tokopedia Unite to Launch "GoTo"; Google Urge US to Join EU Tech Council -
A Serious End Game is Playing Out for Rogue Programmatic Traders -
Grab Go Public in $40bn SPAC Deal; Univision Merge with Grupo Televisa -
Microsoft Acquires Nuance for $16bn; China to Ban "Excessive" Data Collection by Apps