Latest Stories
How TV Data Is Changing the Way We Advertise Across Screens & Mediums
There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It’s not just advancements in technology that are required to meet the changes in the needs of the consumers, and the advertisers, but also the business practices and the ability to unlock the data that already exists, and to maximise creative innovation. In this exclusive piece for ExchangeWire, Ben Maughan, VP Strategy, TV Data, [...]
Will Digital OOH Enter the Mainstream in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, it’s the out-of-home (OOH) experts turn to share their views on whether digital OOH has the opportunity to become mainstream in 2019. Creative optimisation & technical interoperability to shape 2019 “There are two overarching trends that will inform how the DOOH channel evolves in 2019. Firstly, the approach to creative will move further away [...]
Experts Predict How TV Will Evolve for Advertisers in 2019
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Following what could be termed as one of the most interesting years in the connected TV space since its inception, thought leaders from across the industry share how they think 2019 will push the opportunities even further for brands to effectively target consumers across TV. Brands afforded greater control “The revolution in consumer [...]
Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant
In this edition of Weekly Focus APAC: JD.com Seeds Food Production Business With Hydroponic Plant; Alibaba Signs Up Belgium in E-trade Pact; Grab Brings Mobile Wallet to Philippines; and Frasers Property Builds Partnership with Honestbee & EZ-Link. JD.com Seeds Food Production Business With Hydroponic Plant The online retailer has begun its foray into the food production business with the launch of a hydroponic facility, alongside partner Mitsubishi Chemical. Located in the southeast Beijing district of Tongzhou, the factory sits on 11,040 square [...]
Experts Explain Why 2019 Will Be a Crucial Year for Audio
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019 be ‘the year of audio’? Industry experts predict. Move over AI, it’s audio’s turn “Some say 2019 will be the year of AR, VR, ML, AI, or Blockchain. They are wrong! 2019 will be ‘the year of audio’. Why? Two specific areas: firstly, voice. Alexa utterance is not all we’ll need by the end of 2019; although [...]
Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst ‘Uber Ride Pass‘ is currently only being trialled in five U.S. cities and won’t be reaching UK shores anytime soon, Alex Hamilton (pictured below), head of innovation, Isobar, feels that it’s a telling glimpse into a future where brands own a particular category or sub-category and lock customers in through [...]
S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings New Technology & Revenue to Airlines in Programmatic Advertising Agreement with Inadvia; Deezer Brand Solutions Launches Mobile Programmatic Audio Advertising Through a New Partnership with Triton Digital; GroupM’s 2019 Ad Forecast: £14.93bn in New Investment, 3.6% Growth; DoubleVerify & Adform Announce [...]
InfoSum's Nick Halstead Discusses S4 Capital's Strategy, Transparency in Germany & the Cookie's Future
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends. On this week’s podcast: – With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be? – A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the [...]
Driving Continued Innovation in Digital Display
In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the key trends driving innovation within digital display? IAB Display & Data Steering Group: Display advertising is a mature market, which has evolved to include sophisticated ad standards, many of which were developed by the IAB and its Steering Groups. As a [...]
Infinitive's Fiona Davis Discusses Apple, Amazon, WPP & Audio
On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest madtech news and trends. Davis discusses: – Amazon’s route to advertising dominance – Apple’s stranglehold over app publishers – WPP’s focus on creative agencies – Why Audio will be a huge growth area in 2019 The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox
Latest Posts
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How TV Data Is Changing the Way We Advertise Across Screens & Mediums -
Will Digital OOH Enter the Mainstream in 2019? Experts Predict -
Experts Predict How TV Will Evolve for Advertisers in 2019 -
Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant -
Experts Explain Why 2019 Will Be a Crucial Year for Audio