Latest Stories

• Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines

  2 hours ago News

  

  In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring. 

• Captify & Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory

  2 hours ago News

  

  Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

• MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US

  18 hours ago News

  

  MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]

• Clinch Announces "Unlimited Ad Serving" -  A New SaaS Model That Prioritises Outcomes Over Impressions

  21 hours ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [...]

• Gen X to be Biggest Xmas 2025 Spenders Finds New Research from Azerion

  22 hours ago News

  

  Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent [...]

• Axis & AlgoriX Partner to Expand Access to Premium In-App Supply

  23 hours ago News

  

  Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

• TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

  1 day ago News

  

  TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

• Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

  1 day ago News

  

  In today’s Digest, we discuss how Ocado and publishers have teamed up on clean room data targeting, Reddit and the EU are stepping up age checks in an online safety push, and how TikTok’s Indonesia shakeup could signal challenges ahead [...]

• Mind the Funnel: When Advertisers Are the Conversion

  1 day ago News

  

  In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.

• Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

  2 days ago News

  

  In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]