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Vote for Your Ad Tech Rising Star & Ad Tech Personality of the Year
ExchangeWire’s awards programme, The Wires, announces the return of the ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’ awards for 2021. Now in its seventh year, Ad Tech Personality of the Year recognises an individual who has made [...]
FirstPartyCapital Appoints Matt Bennathan As Wult Board Member
FirstPartyCapital, the lead investor in Wult’s pre-seed investment round, is delighted to announce that Matt Bennathan will be joining the company as its representative on the board of directors. Matt brings over 20 years of industry experience to the role, [...]
Irish DPC Criticised Over GDPR Enforcement; Australian Court Uphold Content Liability Ruling
In today’s ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia’s High Court upholds a ruling making media organisations legally responsible for readers’ social media comments; and TikTok trial expanding their ecommerce [...]
Eyeota Appoints Chief Operating Officer Marc Fanelli
Eyeota, the leading data partner to global enterprises, today (15 September) announced that Marc Fanelli has been appointed as the company’s new chief operating officer. Fanelli most recently served as the company’s executive vice president of client success and business [...]
Seedtag Raises USD $40m (£29m) Series B Fund For US Expansion
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured USD $40m (£29m) in Series B funding. Led by Oakley Capital, the funding round – which was also participated in by Adara Ventures [...]
Nielsen Announces Data Collaboration With PubMatic Changing The Way Marketers Transact On Audience Data
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]
Essence Launches ITV’s Love Island 2021 Series with Picnic’s Swipe Format
ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format. Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]
Google Fined by South Korea; Mailchimp Acquired by Intuit
In today’s ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea’s regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group’s Alipay. Google fined USD [...]
Programmatic Audio for Marketers
Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]
ADvendio Announces Expansion Into The US Market By Appointing Samantha Giaver, Head of Sales, USA
In 2016, Samantha started her time with ADvendio as a key account manager, a role that was primarily sales-focused and allowed her to transition into her new position as head of sales after a move from Chile back to the [...]
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Vote for Your Ad Tech Rising Star & Ad Tech Personality of the Year -
Irish DPC Criticised Over GDPR Enforcement; Australian Court Uphold Content Liability Ruling -
Google Fined by South Korea; Mailchimp Acquired by Intuit -
Programmatic Audio for Marketers -
Apple Ordered to Open App Payments; Marshmallow Raise $85m