Latest Stories

• adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns

  1 day ago News

  

  adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.  Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access [...]

• Spin's Alex Bodini on YouTube's NFL Touchdown, Netflix's New Ad Formats and AI's Impact on Advertising

  1 day ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising. They look at YouTube winning the [...]

• The Stack: Innovation and Accountability 

  1 day ago News

  

  This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return [...]

• DoubleVerify Issues Industry Alert for Ads.txt Exploits

  2 days ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables [...]

• IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time

  2 days ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9bn (£100.2bn) in annual [...]

• Clinch Launches LinkedIn Live Series: Coffee Break Tech Takes

  2 days ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, is proud to announce the launch of its new LinkedIn Live series, Coffee Break Tech Takes — short, strategy-forward episodes designed to help advertisers "rise and [...]

• The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x

  2 days ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals.  In 2018, OpenX redefined [...]

• Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors

  2 days ago News

  

  In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as [...]

• Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

  3 days ago News

  

  Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

• Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers

  3 days ago News

  

  Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...]