Latest Stories

• Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

  30 mins ago News

  

  Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

• GumGum’s Peter Wallace on Challenges in Digital Advertising 

  36 mins ago Podcast

  

  In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.  Peter expands on:  The challenges for advertisers in digital marketing including: consumer trust, privacy [...]

• CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising

  37 mins ago News

  

  Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

• Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace 

  4 hours ago News

  

  Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace  Rounding off the latest legal wrangling between Epic Games and Google, a US federal judge has ordered Google to [...]

• Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

  19 hours ago News

  

  Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]

• 2024 Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 

  19 hours ago News

  

  With the eighth year of The Wires just around the corner, we are very pleased to announce those shortlisted for the prestigious Ad Tech Personality Of The year and Ad Tech Rising Star awards.  ExchangeWire are delighted to reveal the individuals [...]

• ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

  20 hours ago News

  

  ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]

• Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth

  20 hours ago News

  

  Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]

• Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media

  21 hours ago News

  

  Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.  After six years of providing home improvement retail media solutions, Orange Apron Media [...]

• "Rethink Possibilites" : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie

  22 hours ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public. “Chez Invibes, notre mission [...]