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Passendo Solidifies its Growth with Three Strategic Hires in 2021
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team has expanded again with senior roles being added in International Business Development, Publishing Development and Customer Success. CEO Andreas Jürgensen says that the recent hires are the first step in many that will come this year as Passendo enters into a [...]
Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices
In today’s ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon’s Prime for anti-cancellation tactics; and content recommendation “chum boxes” are as guilty of spreading fake news as outgoing president Trump, according to Josh Sternberg. Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, [...]
Roku Rescues Quibi's Content; OpenAP Launches SSP for TV
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi’s content; OpenAp launches an SSP for TV; Google admits to carrying out an ‘experiment’ in Australia that saw some media sites omitted from its search results; and mobile apps saw 218 billion downloads over 2020, the highest number on record. Roku buys rights to Quibi content Roku has reached a deal to take exclusive ownership [...]
SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech
At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their journey. In this post I am going to focus on four mature, scaled European ad tech companies that, in the year ahead, will be looking at various financial options. Criteo Criteo is the undisputed king of European ad tech. It has successfully [...]
FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative
On this week’s episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: – Reach has become the UK’s 4th biggest source of online traffic in the UK. The nation’s largest regional news media group trails only Google, Facebook, and YouTube, and says it expects profits to exceed analysts’ expectations of £122m to land somewhere between £130m and [...]
2021 Predictions: Identity
2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google’s bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by 2022, identity, and how to approach it, became a primary focus for many. In our first in a series of prediction articles, figures from across the industry tells us what they think 2021 will hold for identity. Universal identifiers will become the [...]
Integral Ad Science Acquires Amino Payments
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding supply path costs. “Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we’re bringing comprehensive transparency to the entire industry,” said Lisa Utzschneider, CEO, [...]
Hivestack Expands to China and Appoints Troy Yang from The Trade Desk as Managing Director of North Asia
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia. Joining from The Trade Desk, where he was senior vice president of North Asia, Yang will be located in Hong Kong and will hire a general manager of China to lead Hivestack’s new office in Shanghai, the leading advertising and technology hub in Greater China. Reporting to Hivestack’s chief [...]
2020 Sees Highest Number of App Downloads; Essence Launches Media Health Check
In today’s ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus on building their core grocery services. Record 218 billion app downloads recorded in 2020 App stores saw 218 billion downloads in 2020, the highest volume ever recorded. This figure comes from App Annie’s annual “State of Mobile” report, which found that the [...]
Admix Expands into US and EMEA With Major Hires from Google and Spotify
London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from 40 to 80 staff, following a USD $8.5m (£6.2m) Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent [...]
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SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech -
2021 Predictions: Identity -
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