Latest Stories
Dwise Improves Geotargeting with Digital Element’s Location-Based Technology
Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By incorporating Digital Element’s technology, the company is able to accurately pinpoint potential customers for its clients – leading to greater campaign success and boosted return on investment. The technology works by tracking key identifiers when a [...]
Anzu.io Partners With Forensiq
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to USD$23bn (£17.8bn) globally. In-game advertising promises a brand-safe environment that is free [...]
Let’s Wake Up: IP Infringement is Everyone’s Problem
In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, and the user. Film fans might remember a famously queasy scene in the 1980 version of Flash Gordon where our hero takes turns with Prince Barin, heir to the throne of Mongo, to plunge an arm through a dark hole in [...]
Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia and brings Broadsign Reach DSP integrations to over thirty, making it one of the most widely accessible DOOH supply sources globally. Taryn Syratt, GM at Heurist, stated, “The most amazing thing that digital marketing [...]
FreeWheel Hires Former Canal+ Digital Marketing Director Virginie Dremeaux
FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in Paris, she will report to Maria Weaver, CMO of Comcast Advertising. In her new role, Dremeaux will focus on accelerating the launch of FreeWheel’s latest addressable TV solutions. These innovations will be based on technological implementation, support in terms of data [...]
Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?
In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding of this deep and complicated resource. The introduction of GDPR and the ICO’s recent focus on data compliance has made the processing of data in digital advertising an extremely important and increasingly complex operation. As we move away from the intricacies [...]
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest €1.5m (£1.2m) in ADXo solution; and Trade House Media integrates with The Media Trust. GumGum announces USD$22m (£17m) funding round GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht [...]
Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution
Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in optimising and improving advertising revenues via the programmatic channel, has received a grant of €800,000 (£668,000) from the National Center for Research and Development under the “Intelligent Development” program. This will co-finance research on a highly innovative project that aims [...]
ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week’s episode: – The IAB has unveiled Project Rearc, a collaborative project attempting to rebuild the digital advertising industry to be fully aligned to the list of consumers, businesses and government. Will the project gain the necessary traction throughout the industry, including the likes of Google and Facebook, to [...]
New Board Appointment at GumGum Following Record 2019 Earnings and USD$22m Funding Round
GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new technologies in 2020 and on the heels of two key growth milestones – record USD$155m (£119m) global revenue in 2019 and a USD$22m (£17m) Series D funding round. “We are extremely pleased to have Lisa join our board and eagerly await [...]
Popular Tradertalks
Latest Posts
-
Let’s Wake Up: IP Infringement is Everyone’s Problem -
Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities? -
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH -
ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC -
How to Prepare for a Life Without Cookies