Latest Stories

PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting
7 hours ago News

PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and is tailored to mobile-first publishers and advertisers. With the growing popularity of connected TVs and TV platforms such as Roku, Samsung and Amazon Fire, larger screen units are increasingly sought after advertisers, resulting in higher eCPMs for publishers. PubNative’s AdCast, which supports casting to Chromecast, allows mobile [...]
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IAS Reveals Key Insights from Coronavirus Ad Adjaceny Study
10 hours ago News

Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands need to know.The data showed that the Coronavirus situation is shifting content consumption patterns, with 73% changing the types of content they consume online. There was, however, a mixed response in relation to ads adjacent to Coronavirus content.Key consumer behaviour [...]
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Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists
11 hours ago News

In today’s ExchangeWire news digest: Spikes Asia announces it’s cancelling this year’s festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes Asia 2020 cancelled as Coronavirus pandemic persists Spikes Asia, the annual three-day event celebrating APAC’s creative industry, will no longer be taking place this year. The event, which is held in Singapore and consists of the Festival of Creativity, Spikes Awards, [...]
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Nano Interactive Announces Funding for Global Expansion of Intent Targeting Platform
14 hours ago News

European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their privacy friendly targeting platform. Nano received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing investors Foresight Group. The investment will enable Nano to expand its business into the United States and invest in rapid expansion of its award-winning AI-driven intent targeting platform. To date the group has already delivered over 2,000 campaigns across mobile, video [...]
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Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory
1 day ago News

Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM’s recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona.GroupM’s survey found that most consumers still prefer TV ads over advertisements on other mediums. What do you think brands need to do to make audiences more receptive to non-TV advertising? TV ads have an inherent advantage as even with time and place shifting, consumers watch many [...]
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Chemistry with Kindness: How Virtual Pitches Could Fix Pitching
1 day ago News

CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of brands and 93% of agencies wanted to see a change in the process. Well, change is here now, whether we like it or not. So what shall we do about pitching? Clearly, pitching must find an effective virtual form if the [...]
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Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%
1 day ago News

In today’s ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses and suspends new cookies guidelines Google has announced that it will roll back the changes to how cookies are handled on its Chrome browser. The new SameSite rules, which are designed to make it more difficult for sites to track users’ [...]
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Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA
2 days ago News

Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April 2020]. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning and strategic roles at Kinetic Worldwide, Mindshare, Stink Studios, and DOOH.com. His deep knowledge of innovative approaches to working with advertisers and agencies, and media planning will help Anzu drive growth across EMEA. Despite the global economic upheaval brought on by [...]
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DoubleVerify Extends Media Quality Authentication to Pinterest
2 days ago News

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Now, brands can authenticate the quality of Pinterest campaigns using DV’s viewability and fraud verification technology and data, helping to maximise campaign effectiveness. DV is one of a select few verification providers with coverage that extends to [...]
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New EMEA Video Platform Union Launches in London
2 days ago News

Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, ShowHeroes, Video Intelligence and Viralize enjoy strategic relationships with thousands of local market websites across the EMEA region providing video content, monetisation and technology to these publishers. Union will help local publishers access incremental spend from global brands who want to [...]
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