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MetaX Software highlights Connected TV opportunities at ProXXIma 2020
With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs (CTV) in several markets over the last few months, including in Brazil. To help companies gain a deeper understanding of what CTV is and the opportunities it offers for advertisers, from multinational giants to local businesses, MetaX Software, a leading data-driven [...]
Impact announced as Content Partner at PI LIVE Global 2020
Impact is proud to be announced as an official content partner at the upcoming PI LIVE Global taking place on the 27th – 30th October. This year marks the first time the hotly anticipated event goes virtual, but attendees can still expect a jam-packed three days of live sessions, quick-fire shorts, great speakers and interactive masterclasses. Register for your free pass and get a front-row virtual seat to 40 hours of content on themes around adaptation strategies for different worldwide markets, [...]
Commercial Leader Saint Betteridge Joins Picnic Media
Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory and further raise the profile of Picnic across the UK advertising landscape and beyond. Betteridge is a successful leader of teams with a proven track record in the fast- moving media industry and sharp commercial acumen. A strategic thinker and a [...]
Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU’s data supervisor, the Belgium-based DPA, declares that the IAB Europe’s TCF does not comply with GDPR; the DOJ launches a landmark lawsuit against Google over allegations of monopolistic business practices in Search; and short-form video platform Quibi throws in the towel.Alibaba bolsters ecommerce offering [...]
M&C Saatchi Performance's Roshat Adnani on the DOJ's Google Lawsuit, Forrester on APAC 2021, and Netflix
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech. In this week’s episode: – The US Department of Justice (DOJ) has filed a landmark lawsuit against big tech firm Google for allegedly misusing its market dominance to sustain a monopoly over search and search advertising. The case marks the climax of a more than year-long investigation by [...]
Quibi Shuts Up Shop; ViacomCBS Announces Streaming-Centric Reshuffle
In today’s ExchangeWire news digest: short-form video streaming platform Quibi closes its doors for good, just 6 months after launching; ViacomCBS announces that its restructuring its senior management team to put streaming front-and-centre; and the US adds a further 6 Chinese news outlets to its “foreign mission” listing. Quibi closes its doors for good Short-form content platform Quibi is shutting down after just 6 months of operating. Having been dogged by difficulties since launching in April, it was the company’s failure to [...]
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network. Httpool will become an exclusive commercial partner in India and will add invaluable experience, knowledge and insight on a local level to Bidstack’s proposition. Httpool was selected as a launch partner because of their excellent track record with global media partners and brands. The [...]
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety and suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr’s inclusion in YouTube’s Measurement Program (YTMP) as a Brand [...]
DOJ Files Antitrust Suit Against Google; Snap Exceeds Q3 Expectations
In today’s ExchangeWire news digest: the US Department of Justice has filed a lawsuit against Google, accusing the tech heavyweight of anticompetitive business practices; Snap over-achieves in Q3, beating analysts’ revenue and user predictions; and Netflix misses its Q3 subscriber estimates, but remains philosophical. DOJ launches lawsuit against Google The US Department of Justice (DOJ) has filed a landmark lawsuit against big tech firm Google for allegedly misusing its market dominance to sustain a monopoly over search and search advertising. The case marks [...]
UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas
UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive season. The study takes a closer look at consumer interest and demand for the first festive season since the COVID 19 pandemic began in the UK. The research reveals how consumers are prioritising and planning their [...]
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Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA -
Quibi Shuts Up Shop; ViacomCBS Announces Streaming-Centric Reshuffle -
DOJ Files Antitrust Suit Against Google; Snap Exceeds Q3 Expectations -
DPC Probes Instagram's Handling of Children's Data; TCF Not GDPR Compliant, Says DPA -
Alibaba Acquires Majority Stake in Sun Art; VOD Predicted to Rise to $175bn by 2026