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The Stack: The AI Visibility Race
This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences.
The UK's Youth Social Media Ban With Lisa Morgan and Maxine Fox
Generation Media's Lisa Morgan and Giraffe Insights' Maxine Fox join John Still to discuss the UK's upcoming youth social media ban.
The Rise of Proprietary Signal Vendors (PSVs)
Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors...
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart
In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.
Mosquito Bites and the Advertising Attribution Itch
In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday...
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important
"Trust is Becoming More Valuable, Not Less, in an AI-Driven Media": Erin Williams, BBC Studios
Charlotte McEleny spoke to Erin Williams, SVP Advertising Sales and StoryWorks, APAC, BBC Studios, about why the company is building its APAC commercial pitch on editorial credibility....
Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...]
Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push
In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN [...]
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The Stack: The AI Visibility Race -
The Rise of Proprietary Signal Vendors (PSVs) -
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart -
Mosquito Bites and the Advertising Attribution Itch -
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
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