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US Seeks Ban on Political Ad Microtargeting; S4 Capital Adds Digodat to MightHive
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus.Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...]
Gavin Stirrat on TikTok's AR Product, Axel Springer's eBay Bid, and Antitrust in the US
On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to industry veteran Gavin Stirrat, about the latest news in ad tech and martech. On this week’s episode: – TikTok recently unveiled plans for a new augmented reality product, provisionally deemed the “AR Brand Effect” ad. According to a Forbes article from earlier this week, the new offering could prove disruptive to several industries, including advertising: it’s said to enable users to add interactive visuals supplied by advertisers. [...]
Smart Announces Joint Online Festival "Cannes From Home"
Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise “Cannes From Home”, an alternative online festival, open and accessible to everyone from June 22 to 26, 2020. While many major events have been canceled this year and will not take place until 2021, “Cannes From Home” is a 100% virtual festival that seeks to unite players across the digital advertising and media sectors. Cannes From Home features a series of round tables, bringing market [...]
Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind
Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry.How did Matterkind come about? We acquired Acxiom in [...]
Ogury Appoints Antoine Barbier as Senior Vice President of Product
Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally. “Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is critical now more than ever that we rely on innovation [...]
Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director
Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January 2020 and its decision to make the Unruly brand its international arm, Khan joins Unruly at a pivotal time for the company, which is one of the world’s largest video marketplaces. As UK MD, Khan will lead in accelerating the [...]
Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications
In today’s ExchangeWire news digest: India’s biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US Gen Zers could provide hope to luxury brands. India’s biggest brands get ready to recommence advertising India’s top brands are reportedly preparing to restart their advertising campaigns. Retailers across home, personal care, grocery, smartphone, and electronics are believed to be forging ahead [...]
Sojern Releases Latest Insights on European COVID Travel
Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of travel intent signals. Tentative signs of increased travel intent in some markets Flight searches and bookings remain down overall, however we are beginning to see positive signals that travel intent is improving in some markets that have announced an easing of travel [...]
Understanding Identity and Targeting in a Post-Cookie World: IAB UK
When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years – following similar moves by Mozilla’s Firefox and Apple’s Safari – it heralded in a new era of digital advertising. There are of course challenges to navigate; marketers who rely on the use of third-party cookies in order to create personalised and targeted ads will have to reconsider the fundamentals of their audience strategies. However, the industry now has a [...]
Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature
In today’s ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter Next APAC sees the appointment of two new heads. Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has been introduced in the US. Submitted by the Representative of California, Anna Eshoo, the bill comes [...]
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Latest Posts
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US Seeks Ban on Political Ad Microtargeting; S4 Capital Adds Digodat to MightHive -
Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind -
Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications -
Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature
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Context is Everything: Q&A with Steven Filler, Union