Latest Stories
Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting and retargeting capabilities to reach desired audiences around the world using online, mobile and digital-out-of-home channels. The integration gives media buyers access to 50,000 roadside, transit, retail, and place-based digital screens located throughout the world directly via Adform. Using the [...]
Ogury Raises USD$50m (£38m) for International Expansion and to Power Technology Innovation
Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised USD$50m (£38m); enabling the company to accelerate its product innovation and customer growth in the US, Europe and APAC. The funding was provided by Idinvest Partners and various banks. Ogury is a mobile marketing technology company that was founded in Islington, North London in 2014 with the ambition to reinvent digital marketing, and make it understood, trusted and valued both by users and [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]
Primis to Support ID5 Universal ID
Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players, in their common goal to improve user recognition and match rates and reduce the [...]
Illuma Develops Peer Group Targeting Technology
Illuma Technology, an independent contextual AI specialist in London, has developed an audience expansion technology called Peer Group Targeting®, which it claims solves some of the issues facing the advertising industry with the declining viability of the cookie – namely, how to assess audience suitability while protecting privacy, how to target adverts efficiently and how to expand reach compliantly. Peer Group Targeting uses AI to learn from deep contextual signals found in a campaign’s engaged audiences and expands out in [...]
Toplitz Productions Signs Exclusive Partnership with Anzu.io
The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible to Anzu’s biggest advertisers worldwide through their advanced in-game advertising solution. Video games market is expected to reach a worth of over USD$90bn (£69.6bn) by 2020, but the lack of native solutions and restrictive, hard-coded ads have previously kept developers [...]
Predictions 2020: TV, CTV & Streaming
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, with the landscape set to change drastically over the coming year with the proliferation of streaming platforms, and the continued growth of CTV viewership and solutions. AVOD to flourish, but danger for broadcastersAVOD will get its Pokémon GO moment in 2020, [...]
PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES
Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand its reach into new advertising formats. TVSMILES is a fellow pioneer in mobile native advertising which owns and operates a popular quiz app and ad platform. The Berlin-based startup boasts a unique business model whereby users are rewarded for engaging [...]
Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement
Tru Optik, the audience intelligence and data-management platform (DMP) operating across Connected TV (CTV), today announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67% of US consumers play video games on at least one device, there is an increased demand for audience-based, scalable and privacy-compliant targeting across in-game advertising. In [...]
Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, with the potential impact of voice, brand investment and audience engagement with this emerging medium all under consideration. More brand and publisher investmentIn 2020, more publisher brands will make their content available to people in audio format. With the battle for [...]
