Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct.
Programmatic video is entering a new era. As agencies see the benefits of trading programmatically, premium publishers are increasingly embracing it due to the availability of more publisher-focussed technologies, giving them control and therefore trust in programmatic ad trading. This signals the ongoing proliferation of programmatic media trading, which is [...]
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players.
This summer, Business Insider released its US Digital Media Ad Spend Report. While US-centric, the research provides some great insights into projected growth figures, including this: Mobile ad spend will surpass desktop by 2019. As brands and budgets [...]
This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about small digital ad markets in the region; Global Data Bank debuts in Brazil promising a data platform that can cost up to a third of other third-party data providers.
Why ‘Content Views’ is Yet Another Meaningless Metric Innovation in a Publisher Arms Race to the Top
The search for a big number to wave in front of an advertiser has led to the introduction of content views as a metric. But as a site owner, Adnan Ebrahim, founder and CEO of Car Throttle (pictured below), argues that it is better to give advertisers real numbers of users that have true quality.
You may have heard of BuzzFeed CEO Jonah Peretti’s recent internal memo to staff giving an update on his business, or in his own words, a [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at programmatic from the sell-side; and Spree7 acquisition opens new markets for MediaMath;
Sky Media partners with Videology
With a plethora of digital inventory at their disposal, media group Sky wants a programmatic system of their own. To that end, the group’s advertising [...]
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and Channel 4 around their strategies to sell TV inventory programmatically.
But how does it work? And what are the challenges of making TV impressions RTB-enabled?
One of the more interesting moves has been from Dish Network, a US direct-broadcast satellite service provider with 13.93 million television and 595,000 broadband subscribers.
Dish Network decided to opt-out of using a third-party solution and instead partnered [...]
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second year, Supernova sought to explore the impact of Big Data on business, society, and the future to help publishers and advertisers use data more effectively. In this piece, Matt White, UK managing director, Quantcast (pictured, below) reflects on the day.
Supernova saw publishers, innovators, cultural figures, and media experts come [...]
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More Australian marketers tap direct interaction with influencers; MEC appoints new China CEO; and Australia’s Switch Media launches AdEase.
Most Asian consumers still served irrelevant ads
Some 70% of consumers in Asia found marketing content delivered to them to be irrelevant, despite 74% [...]
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online content and the role played by advertising. The panel was moderated by ExchangeWire’s CEO, Ciaran O’Kane.
The panellists were: – Romain Job, general manager US, SmartAdServer – Jana Meron, VP of programmatic & data strategy, Business Insider – John Snyder, CEO, Grapeshot