Latest Stories

• Nexxen’s Steven Broadhead on the Power of ACR Data​

  18 hours ago News

  

  Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.  In recent years, the explosion of streaming services has significantly [...]

• StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

  20 hours ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.  This collaboration is a major milestone [...]

• UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition 

  24 hours ago News

  

  News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition  UK Ad Spend to Grow 6.8% in 2024 Global ad spend in 2024 is set to grow by 6.8% to reach a [...]

• Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages

  2 days ago News

  

  Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday reached USD$74.4bn (£58.7bn), a 5% increase from last year, according to Salesforce. This [...]

• Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday Ad

  2 days ago News

  

  A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to [...]

• EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising

  2 days ago News

  

  EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising.  This strategic [...]

• Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media 

  2 days ago News

  

  News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media  Brands Look to Change Agency Remuneration Models Three quarters of multinational brands are looking to change their agency remuneration model within the next three [...]

• Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS 

  3 days ago News

  

  News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS  Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [...]

• ExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential Takeover 

  6 days ago Podcast

  

  On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech ecosystem.  They examine Google’s final arguments in its ad stack case [...]

• The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s  

  6 days ago News

  

  This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily  This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]