Latest Stories
The Battle for the Service Layer & the Key Contenders
The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro trends are transforming the relationship between the marketer and its service provider. The convergence of ad tech and martech, the move towards a customer-first world, and the increasing importance of tech and data in the marketing function, has created a new whitespace where agencies, consultancies, and specialist solution providers are all fighting to own the marketer relationship.
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising revenue for their business. In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, explains that, in spite of this growth being set to continue, there is a misconception around the impact that header bidding is having on inventory competition. According to eMarketer, 82.5% of digital display ads will be bought [...]
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to Increase; and Exponential Launches VDX Video Solution. On Trend with Location-Based Campaigns Location-based advertising has recently become popular, thanks to the ability to provide insights into consumer behaviour. According to a survey of 120 UK digital marketers conducted by GroundTruth in April 2018, [...]
Weekly Focus: Alibaba to Overshadow Chinese Competition with 58.2% Market Share
This week, China’s top 10 e-commerce players have been unveiled and are expected to account for more than 85% of the country’s total online retail sales by year-end, with Alibaba taking pole position. The market leader is expected to grab a 58.2% share of total e-commerce sales, followed by JD.com with a 16.3% share, according to eMarketer. The two leaders, though, would face increasing pressure from new market players that have emerged as “credible competitors” over the past few years, offering [...]
China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG Elects New Leadership Team; Most AU Consumers Don’t Know How Apps Use Their Data; Sizmek Offers Bundled Programmatic Dynamic Creative Ads; and AANA Reviews Gender Guidance for Ads. China to Spend Most Time Watching Online Video Consumers in China, by 2020, will [...]
We're in the Earliest Days of Data-Driven Creative Personalisation : Q&A with John Nardone, CEO, Flashtalking
Following Flashtalking’s recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process, when it comes to achieving personalisation. ExchangeWire: Flashtalking recently merged with DCO specialist Spongecell. What does this mean in terms of your positioning in the market? John Nardone: With our strong market presence in the UK and Europe, and Spongcell’s high visibility in the U.S., the acquisition of Spongecell solidifies our leadership position in dynamic [...]
Brands, Platforms & Data: The 21st Century Brand Imperative
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few weeks ago, I was struck by the constant use, throughout the day by various panelists, of the generic term ‘advertiser’. Having worked on Customer Experience at Oracle for two years now, I spend a lot of time talking to marketers, [...]
APAC Publishers Should Tap Advanced Analytics to Get Due Returns
Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath’s Asia-Pacific head of platforms Erin Chao discusses the merits of adopting advanced analytics tools and why standard data tools no longer are effective. Few industries have been disrupted as much as publishing in recent years, with industry players having to fight tooth and nail to secure revenues in a highly crowded [...]
Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola
Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and the impact of GDPR on the advertising industry. ExchangeWire: Taboola announced projected revenue of USD$1bn (£754.98m) this year. To what do you owe your success? Adam Singolda: We have been in the discovery/recommendation industry for 10 years and our business has evolved [...]
Singapore Traditional Retail Not Dead, Just Lacking Imagination
Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but the challenge may lie in how retailers really are engaging their customers and if they are tapping the right tools to do so. At RetailTechNews’ inaugural RetailTechSummit held in Singapore, panellists debated the state of retail in markets such as Singapore, where the likes of Banana Republic, Gap, and American Eagle Outfitters shuttered their physical outlets early this year [...]
Latest Posts
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The Battle for the Service Layer & the Key Contenders -
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory -
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind -
Weekly Focus: Alibaba to Overshadow Chinese Competition with 58.2% Market Share -
China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected