Latest Stories
DoubleVerify Launches Semantic Science Division
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that spells out the meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine [...]
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to the strengths of Wootag’s interactive advertising unit and scale of the AdAsia Premium Marketplace across Asia. Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points [...]
As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre
The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but it has certainly been dipped in a hot brew. The perceived lack of alternatives has worsened existing fractures in the media landscape and a succession of pivots, though many have been left wondering where to head next. Writing exclusively for ExchangeWire, [...]
PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...]
PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source solution. PubMatic has also announced that Frankly Media has adopted OpenWrap server-to-server support for its video and OTT inventory. Headquartered in New [...]
AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More
AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have been made to the platform’s reporting system, user interface, and ad serving technology. What’s new in AdPushup 2.0? In order to ascertain development goals, AdPushup consulted its customers, quality-tested the platform, assigned priority scores, and focussed on the most important changes that [...]
DoubleVerify Partners with Snapchat to Authenticate Media Quality
DoubleVerify (“DV”), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV is the only verification provider with coverage that extends across Snapchat’s Filter, Lens, Snap Ad (Display & Video) and Story Ad formats. “DV’s mission [...]
Permutive & News UK on Anti-Trust, IDs, and the ICO
On this week’s episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – There is a growing list of antitrust probes by US government organisations into big tech companies, with virtually every division of Facebook, Google & YouTube, Amazon, and Apple under investigation. [...]
Embracing In-App Advertising: Q&A with Matt Barash, AdColony
In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given that large enterprise-level brands have embraced in-app advertising, what steps can smaller firms take to ensure that they are not left behind? Talk to someone in the space. With programmatic’s explosion on mobile, there is no budget too small for every [...]
Supply-Chain Management Grows the Programmatic Market for Everyone
Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market for all participants. Programmatic advertising gets a great deal of coverage, but remains difficult to describe and explain to the uninitiated. In days gone by, a media buyer would phone a media owner on behalf of their client, the advertiser, and [...]
Latest Posts
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As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre -
PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat -
Permutive & News UK on Anti-Trust, IDs, and the ICO -
Embracing In-App Advertising: Q&A with Matt Barash, AdColony -
Supply-Chain Management Grows the Programmatic Market for Everyone