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H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]
Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs
Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]
ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising
ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments. Increasing regulations across the world, restrictions to the [...]
Adnami Appoints New Publisher and Agency Sales Directors to Strengthen London Team
Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director. Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]
Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change
In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment. Mark Zuckerberg has been named in lawsuit The District of Columbia’s attorney general, Karl [...]
IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017
The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]
Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of Inskin Media
Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]
Privacy-First Video Advertising: Q&A with Aniview
In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]
Smart AdServer Integrates with Publica
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment [...]
Meetrics Viewability Benchmarks Q3/2021
Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]
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Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change -
IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017 -
Privacy-First Video Advertising: Q&A with Aniview -
Solving the Identification Challenge: Q&A with Mathieu Roche, ID5 -
Russia Seek Aggressive Google Fines; Metrolink.ai Raise USD$22m
