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DoubleVerify Expands Regional & Global Operations with Three Appointments
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK. Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]
WeAre8’s Laura Chase on UK Agencies, Roblox Facing Backlash from Creator Studios and Google’s Premium AI-Only Search Engine
On this MadTech Podcast, Grianne Reid is joined by John Still and Laura Chase, managing director at WeAre8, to discuss the latest in media and marketing. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, [...]
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake
Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]
The Stack: This Week in Big Tech
Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find today’s MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [...]
MadTech Sketch: The Rise of the Super Signal Aggregator
Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]
Can UK Commerce Become the Next Advertising Powerhouse?
David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]
Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing
Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]
Adnami Releases Data-Driven White Paper: "It's all about attention"
Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]
MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%
MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]
Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]
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