Latest Stories

• Sojern Publishes Latest APAC COVID Travel Insights

  3 hours ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the latest insights into travel amidst COVID-19. These insights are based on data on over 350 million traveller profiles and billions of travel intent signals collected on the 11th August, 2020. Despite providing a comprehensive view, they do not capture 100% of the travel market. Domestic travel within Asia Pacific (APAC) fluctuates When looking at changes in domestic travel in APAC [...]

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• Placements.io Announces that Nextdoor Selected its Services for Revenue Management

  4 hours ago News

  

  The neighbourhood hub selects Placements for its flexible next-generation technology. Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours needed a revenue management solution that will work effectively for global brands advertising across an entire country to local advertisers that only want to reach specific towns or neighbourhoods. “We’re thrilled that Nextdoor chose Placements.io as their revenue management partner. They [...]

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• PubMatic Announces New Innovations for its Market-Leading Identity Solution

  5 hours ago News

  

  Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximise revenue. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides streamlined wrapper and identity capabilities. Built on Prebid, Identity Hub also gives publishers increased scale and transparency. PubMatic leads the market in publisher adoption, with more than [...]

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• Old TikTok Violated Google App Store Policy; Badshah Highlights Influencer Ad Issues

  7 hours ago News

  

  In today’s ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google’s app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for its decision to drastically cut its production of print catalogues.   A previous version of TikTok violated Google’s app store policies   The Wall Street Journal has revealed that a previous version of popular short-form app TikTok collected device MAC addresses without consent from [...]

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• Sojern Publishes Latest Insights into COVID-19's Impact on Travel to Middle East and Africa

  1 day ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and share current travel trends amidst the COVID-19 pandemic. These latest insights are based on data collected from over 350 million traveller profiles and billions of travel intent signals on the 3rd August, 2020. Despite being comprehensive, they do not capture 100% of the travel market. Domestic travel continues to rise, and international travel follows suit The Middle East and Africa (MEA) was, [...]

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• Ad Tech Firms Urges W3C to Rein in Big Companies; Google Launches 'People Cards' in India

  1 day ago News

  

  In today’s ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called ‘people cards’ in India; and the EU Commission hints that complaints regarding the App Store from Google and Microsoft may inform current investigations into Apple’s business practices.   Ad tech firms call on W3C to make Advisory Board more open   A group of ad tech companies has asked the World [...]

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• Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising

  2 days ago News

  

  Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s connected advertisers and Adverty’s game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new partnership with the leading kidtech platform SuperAwesome, to enable safe [...]

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• Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge

  2 days ago News

  

  In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its Radar tracking billboard technology to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will incorporate smart technology into its digital advertisements. The outdoor [...]

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• Placements.io Selected for Blavity Inc.'s Direct and Programmatic Revenue Management

  5 days ago News

  

  Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io as a direct and programmatic revenue management partner sharing their philosophy for innovative, open technology, providing scalability as advertising continues to evolve. By implementing Placements.io, the company is better positioned to monetise content across direct and programmatic ad channels. “Placements.io offers [...]

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• White Ops Grows its UK Presence Following Worldwide Growth in Cyberattacks

  5 days ago News

  

  White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers globally from malicious bot activity and is experienced in dismantling precedent-setting botnets. These sophisticated bots—orchestrated by bad actors—are responsible for fraud worth $5.8 billion a year stolen from worldwide companies, with Britain ranking 14th in the world for ad fraud.   The New York-headquartered company [...]

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