Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher Edge Solution suite. ExchangeWire caught up with Martin Stockfleth Larsen, Adform, CMO, and regular ExchangeWire contributor, to learn more about the outfit’s latest offering,
Adform has announced the launch of a new ad server for publishers – PPAS – claiming the latest addition [...]
Tags Ad ServerAd TradingAdvertiserAudience BuyingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingdata privacyDemand Side PlatformDenmarkDigital MarketingDisplayDSPEuropeMarketermeasurementMedia BuyingMiddle EastMobileProgrammaticPublisherPublisher Trading DeskRegulationSSPStackStrategic Investment
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements including Pangaea, and the AOP collective, and the challenges the individual members face including: consolidating their respective data sets into one platform and building out this data with third-party data sets.
It’s no secret that the media giants like Google and Facebook are locking down their data. Google’s blocking of DMP pixels is a predictive first step to maintain better control [...]
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Ogilvy taps DNA tech in HK campaign; Sizmek touts HTML5 ad builder in APAC; Singapore, Japan ad agencies form JV; UK’s Dog digs into Jakarta; Exponential launches video ad formats in SEA; and Former Grey Canberra team paves the way for Nation.
Ogilvy taps DNA tech in HK campaign
Ogilvy & Mather Hong Kong has turned to DNA [...]
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support the platform, according to Hannelore Grams, Nestle’s head of digital marketing and social media for Greater China.
Nestle has not adopted programmatic to a great extent, but it is mulling over how – and if – it can be further integrated into the company’s media buying strategy this year. While there have been plenty of discussions [...]
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the case for ad-funded businesses at their height. However, the problem for advertisers is that consumption is taking place across a number of screens, making it difficult to target audience types, and calculate the ROI on media spend.
In this piece, Glen Calvert, Affectv, CEO discusses a technique called ‘householding’, which basically involves combining a number of clever user-identification techniques to [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: last year saw UK advertising grow 5.8% to £18.6bn – the highest rate of growth since 2010; only 6% of marketers have a single customer view and Mobile grabs nearly 40% of sellers’ programmatic inventory, but only 30% of buyers’ spend.
Drive to digital sends UK advertising to its highest [...]
The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues around audience fragmentation and the treatment of consumers’ personal data cloud the way ahead. All these issues and more will be debated today at ATS Paris as ExchangeWire probes delegates and presenters on their opinions.
According to a report from France’s Syndicat des Régies Internet [...]
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come, as media owners embrace the technology, with ad tech vendors also hoping their wares will tap into lucrative TV budgets. Ahead of ATS Paris 2015, ExchangeWire explores the prospects, including if the market is a more dynamic one than the UK?
Competition in the French programmatic video advertising space is rife, making it one of the most buoyant sectors in Europe, [...]
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Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments in the market, including his opinion on how publishers that are willing to marry technology with their traditional creative skill sets are increasingly empowered by ad tech, the folly of ‘the great data giveaway’ to walled garden providers, and how ‘programmatic TV’ is a misnomer.
Programmatic trends: a snapshot of 2015
Last year saw programmatic advertising move [...]