Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying HR operations to focus on talent. With 14 years’ experience in HR management, Laura Probert does just that. Probert was recently hired as director of talent for EMEA, Xaxis. The first role of its kind at Xaxis EMEA, it challenges Probert to put her skills and expertise towards developing and retaining talent across the EMEA [...]
This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive director in Brazil; and, finally, Zoomin.tv boosts its local team with several new hires to sustain their revenue growth by 86% in H1.
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver [...]
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend accounted for 30.5% (£2.6bn) of total digital ad spend in 2015, which is up 60% from the previous year. Video is representing an increasingly large share of mobile digital ad spend, with both demand and supply experiencing a surge and starting to achieve similar levels.
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive growth funding.
IPO of The Trade Desk on NASDAQ
In this special edition of TraderTalk TV for dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.
This episode will cover:
– How programmatic TV is developing
– The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium
– The state of programmatic TV in the German market
– Freewheel’s recent acquisition of StickyADS.tv
An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry.
Langley explains how the current ad tech financial trends are not new and not to be worried about – the four-year trend of ad tech share prices resembles that same trend of the NASDAQ between 1998 and 2003. Boom and bust is to be expected; and it does not hinder global ad tech M&A. Langley reminds [...]
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: ‘The Future of Marketing’. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet to be fully realised.
While programmatic now dominates digital display, already accounting for 70% of UK ad spend and set to tip three-quarters by 2017, it hasn’t reached maturity yet.
According to speakers in ‘The Future [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; FMCG & mobile ads.
Pre-roll vs mid-roll video ads
Mid-roll video ads increased by 24%, growing from 19% of all video ads in February 2015 to 33% in April 2016, according to research conducted by Ooyala. [...]
The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation of the functionality of machine learning, which left the packed venue in awe, Dr Boris crescendoed into how machine learning fits into the modern world, outlining mistakes that can be made, describing data science as the Cheshire Cat to [...]