Latest Stories

• Fairprice’s Jaren Loy on Retail Media in APAC

  13 hours ago Podcast

  

  Fairprice's Jaren Loy and ExchangeWire's Rachel Smith discuss APAC's retail media landscape, from regional standards to commerce ecosystems.

• The Stack: Advertising’s Next Phase

  14 hours ago News

  

  This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...]

• Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive

  21 hours ago News

  

  Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising...

• Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

  1 day ago News

  

  In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment...

• IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years

  2 days ago News

  

  We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.

• Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

  2 days ago News

  

  In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

• Ad Tech’s Bielefeld Problem: What If None of It Is Real?

  3 days ago News

  

  In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...

• Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

  3 days ago News

  

  In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’.

• Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

  3 days ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...

• Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency  

  4 days ago News

  

  In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]