Latest Stories
GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]
As the Cookie Crumbles, What's on the Horizon for Identity Data?
Cookies have been the backbone of digital advertising since its inception and, until recently, they have powered almost every technology, product, and business model within the ecosystem, writes Nick Halstead (pictured below), founder and chief executive officer, InfoSum, in this piece for ExchangeWire. With browsers such as Safari and Firefox blocking third-party cookies, more publishers are beginning to look for new ways to utilise their rich customer data, enabling them to deliver the same level of targeting that Facebook and Google [...]
AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: Regulating in a Digital World; IAB Tech Lab Releases Final Version of App-Ads.Txt for Adoption; and Impact Secures £56 Million in Funding. AppNexus to Grow Workforce Across the UK & Europe AppNexus, a Xandr company, announced yesterday (14 March) that it has [...]
Deutsche Telekom's Gerhard Louw Discusses In-Housing, Breaking Up Big Tech & Facebook's Take on Privacy
In this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends. In this episode: – Sen. Elizabeth Warren’s presidential proposal to break up Google, Facebook, and Amazon – Interpretations of Mark Zuckerberg’s latest blog post, claiming Facebook will become a ‘privacy-focused platform’ – The direction of in-housing and remuneration models according to a recent WFA report
In Digital Media We Are All the Same
ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native language of the country in which we host events: French, Spanish, Swedish, or German. I have even given two French monologues to an audience of over 500 French men and women. It must have been laughable to hear me blunder my way through a ten-minute overview of the programmatic landscape. I thank those attendees for not walking out on both those [...]
6 Reasons to Switch from A/B Testing to Always-On Experimentation
Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most obvious use cases for experimentation are: 1) exploring new channels or trends, like new social media platforms, publishers or formats; 2) optimising campaigns by gaining a better understanding of which combinations of campaign elements, personalisation, and audiences work best; 3) testing new products, strategies, business models, or pricing strategies with smaller audiences before rolling them out [...]
DTC Jewellers Taylor & Hart Discuss How They Are Changing Their Industry
In this edition of The DTC Podcast, Nikolay Piriankov, CEO, Taylor & Hart, talks to DTCDaily’s Lindsay Rowntree and Ciaran O’Kane about how DTC is changing the jewellery sector for good, and how Taylor & Hart are growing a successful jewellery business by cutting out the middle man. This post was originally published on our sister site, DTCDaily.
Game of Advertising: Creating Mutual Business Value & Outcomes
Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis Asia Pacific, explains why using outcomes-based media should be a tactic. In any business relationship, the sustainability and success of the relationship is the value created jointly by customers and suppliers, and where the co-operative business relationship takes input from the customer’s perspective and the supplier’s perspective, finding an equilibrium where both are satisfied with the outcome of the relationship. In [...]
dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; Flashtalking Debuts Universal Frequency Signaling; and Rubicon Project Implements Standardised Common ID with The Trade Desk. dataxu Debuts TotalTV Marketplace dataxu, a leading provider of programmatic marketing software for marketing and media professionals, has announced its TotalTV™ Marketplace, the largest curated advanced [...]
Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: – France threatens to tax big global tech companies generating local revenue – DTC brands need legacy brands to move beyond critical mass – Podcast popularity driving diverse audio advertising strategies The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer
Latest Posts
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GDC Day Two Roundup: Google Enters Gaming Market with Stadia -
As the Cookie Crumbles, What's on the Horizon for Identity Data? -
AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework -
Deutsche Telekom's Gerhard Louw Discusses In-Housing, Breaking Up Big Tech & Facebook's Take on Privacy -
In Digital Media We Are All the Same