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Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp. They discuss how AI search is reshaping the industry, looking particularly at how [...]
The Stack: Ad Industry Shakeups and Climate Reckonings
This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [...]
impact.com Announces Continued Growth in Q1 2025
impact.com, the world’s leading commerce partnership management platform, announced its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing is an essential part of a holistic marketing strategy for brands [...]
Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030
Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]
HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]
WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. She expands on three key [...]
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