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Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus
On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – Retail Tech News reports that UK consumers spend more money online than any other country. According to data from Merchant Machine, the average UK shopper shelled out USD $4,516 (£3,250), generating total ecommerce revenue of USD $223bn (£160bn) by the end of [...]
Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the WFA and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr’s inclusion in YouTube’s Measurement Program (YTMP) as a Brand Suitability [...]
TheViewPoint and Undertone Launch an Interactive CTV Partnership
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and immersive ad experiences, transforming the way they deliver messages to customers. As for CTV publishers, these ads drive higher CPMs and revenue in comparison to traditional ad formats. So, this is a win-win for both sides. “There are many reasons our [...]
Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss
In today’s ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the UK’s online advertising market; and Discovery sees revenues flatline, whilst streaming service Discovery+ achieves strong growth. Alphabet in talks to bring Google News back to Spain Alphabet Inc., the parent-company of leading search and digital advertising firm Google, are reportedly making moves [...]
Advertising Platform Unruly Launches Full-Service Digital Creative Studio for Brands and Agencies
Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimisation of existing assets to help drive better campaign performance. Launched in partnership with Tremor International sister company, Tremor Video, Tr.ly — an amalgamation of the two company names — combines Tremor’s creative solutions [...]
Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform
Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers. Adverty is also running a competition [...]
Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program
Primis, the leading video discovery platform for global publishers, has been selected as an official partner for Google’s Multiple Customer Management (MCM) program. The MCM program was established by Google to help publishers streamline the number of channel partners they work with and allow for increased trust, efficiency, and monetisation from the advertiser supply chain. Primis worked in partnership with Google to verify that its advanced Video Discovery technology exceeded the quality standards required to be part of the MCM program. This [...]
Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership
In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results. Facebook restores news sharing in Australia Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23rd February) comes after the social media giant reached a last-minute deal with the Australian government. The new agreement, presented by treasurer and [...]
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World
Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world’s largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetisation models like in-app purchases. With this partnership, InMobi’s global brand [...]
Passendo and OAO Launch Strategic Partnership in the US
Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four locations across the US. CEO Andreas Jürgensen says the partnership began after OAO got in touch, looking for programmatic demand technology they could offer within OAO EAC, their proprietary newsletter ad technology. “We thought joining forces with OAO was a great way [...]
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Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss -
Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership -
Canada Announces Plans for News Media Code; Twitter's Birdwatch in a Flap -
The Next-Generation Service Layer -
Digital Video Grows in Australia; Google Apps Unable to Update on iOS