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GumGum’s Peter Wallace on Challenges in Digital Advertising
In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers. Peter expands on: The challenges for advertisers in digital marketing including: consumer trust, privacy [...]
"Rethink Possibilites" : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie
Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public. “Chez Invibes, notre mission [...]
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