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Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation
In today’s ExchangeWire news digest: allegations that Google deliberately made smartphone users’ location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent the Runway are reportedly looking to make their debut on the New York Stock Exchange. Google accused of making location data harder to keep private Newly released, unredacted documents related to an ongoing case between Google and the US state of Arizona [...]
Silverbullet Announcement of Intention to Float on AIM and Proposed Placing
Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces its intention to seek admission of its shares to trading on AIM, with admission expected to take place on 28 June 2021. The Group’s clients include global brands, such as Heineken, Dolce & Gabbana, Jägermeister and Channel 4, advertising marketplaces and [...]
Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies
In today’s ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia’s leading media agencies are losing staff to their independent competitors. Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a shop on Tmall, the Chinese ecommerce platform owned by Alibaba Group, as they seek to expand their footprint globally. The health and wellness brand have already launched over 40 of their most popular products, including fish oils and collagen, on [...]
dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV
On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – First-party data will empower retailers and publishers in the post-cookie era, writes Jonathan Treiber for Forbes. The deprecation of third-party cookies has inadvertently highlighted their inefficiencies – targeting by using third-party cookies often proved far too generalised, ostracising consumers from a brand rather than endearing them [...]
TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video and display inventory via partnerships with leading OTT, desktop and mobile publishers that yield over 100 million impressions per month. Additionally, the company owns and operates 7 OTT channels – AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), YuyuTV (general entertainment), RetroCrush (classic [...]
Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025
In today’s ExchangeWire news digest: Amazon have reportedly begun blocking Google’s FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK’s leading retailer in the next four years; and CAA sell their majority stake in production studio wiip to JTBC. Amazon block Google FLoC Amazon have begun blocking FLoC, Google’s post-cookie initiative for Chrome, from some of their websites. The ecommerce giant have changed the source code behind their flagship site, Amazon.com, as well as WholeFoods.com [...]
Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe
InMobi, the world’s leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both in their home market and across the continent. His role also includes the management of existing client-direct, managed and DSP relationships. He reports to Andrew Powell, VP & MD, EMEA. Darren brings 10 years’ experience in the advertising industry, advising brands [...]
Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along [...]
Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format. “This combination of In-Play™ branding and In-Menu™ performance advertising [...]
75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report
LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile gaming [...]
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Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation -
Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies -
Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025 -
IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel -
Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands