Latest Stories

• ATS London 2022: what went down

  13 mins ago News

  

  ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

• Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes

  3 hours ago Podcast

  

  On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]

• Vodafone Leverages GumGum’s Contextual Intelligence Platform

  21 hours ago News

  

  GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]

• The Wires Global - Meet the Judges: Patrick Zinga

  21 hours ago News

  

  Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]

• Amazon Limits LGBTQ+ Listings in UAE; Social Media Sites Could be Sued over Harm to Children

  23 hours ago News

  

  In today's ExchangeWire news digest: Amazon bows to pressure from UAE to restrict listings for LGBTQ+ related products in the country; a new bill passed in California means social media platforms could be sued for using features that addict children; [...]

• Total Media Solutions Announces Strategic Partnership with Content Ignite

  23 hours ago News

  

  Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients.  Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]

• Foundry Renews Recommendation Partnership with Outbrain

  1 day ago News

  

  Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.  Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]

• BidMind is Now Available in Latin America

  1 day ago News

  

  BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

• Taboola Reveals Kantar Study Finds Native Video Ads Have a Stronger Impact on Brand Favourability

  2 days ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [...]

• "In a World of Walled Gardens, We Want to be Fields" – a Recap of Equativ's Cannes Panel

  2 days ago News

  

  Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.  Taking place on [...]