Latest Stories

• Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business

  5 hours ago News

  

  Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer (CRO) for its international digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality. Entravision’s Digital business unit provides advertising solutions for brands and marketing agencies, including its awarded mobile-DSP Smadex, used by more than 300 advertisers in the gaming, entertainment [...]

  Read more

• Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

  8 hours ago News

  

  In today’s ExchangeWire news digest: Singapore’s money authority’s blockchain initiative, ‘Project Ubin’, passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s ‘Project Ubin’ blockchain initiative passes trials Project Ubin, the multi-currency blockchain-based payment network created by the Monetary Authority of Singapore (MAS) and investment firm Temasek, has taken a step closer to going commercial. The initiative, which began in 2016, has proven [...]

  Read more

---

• McAfee Announces 'Ghost' Data Service; Flipkart Invests in India's Arvind Fashion

  1 day ago News

  

  In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

  Read more

• EU Unveils Plans to Crack Down on GAFA; US Considers Banning Chinese Apps

  4 days ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU’s Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; Instagram begins trialling TikTok-challenger Reels in India; and tech firms announce they will stop sharing data with the Hong Kong government in the wake of strict police reforms.EU to tighten rules around GAFA   After years of friction between US tech powerhouses [...]

  Read more

• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  4 days ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech.In this week’s episode:– The Facebook advertising boycott continues as Facebook agrees to meet with prominent civil rights groups in the US, to consider the claims made against them during the Stop Hate for Profit campaign. Facebook is thought to be unconcerned by the boycott, despite the involvement of [...]

  Read more

• FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

  5 days ago News

  

  FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP strategy, and oversee FreeWheel’s DSP partnerships team across Europe.   Llerena’s experience in mobile and tech platforms will help propel FreeWheel forward as the most significant player in connected TV (CTV) and addressability in the region. This will ensure the company maintains [...]

  Read more

• Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

  5 days ago News

  

  Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of the deal, DoubleVerify’s fraud-filtering solution will be applied pre-bid across Unruly’s omnichannel marketplace UnrulyX, allowing Unruly to continue ensuring all brands and agencies’ ads are delivered in brand safe environments, regardless of device or format, backed by a fraud-free guarantee. DoubleVerify’s fraud-filtering [...]

  Read more

• Tech Firms Cease Sharing Data with Hong Kong; Which? Uncovers Ease of Ad Fraud on Google

  5 days ago News

  

  In today’s ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across Facebook and Google; and the Indian Army bans certain apps over security concerns.   Tech firms pull away from Hong Kong   Some of the world’s largest tech companies have announced that they will cease to comply with the Hong Kong government’s requests for [...]

  Read more

• Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

  6 days ago News

  

  Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue growth last year. The funding announcement comes at an unprecedented time for publishers, as web traffic continues to spike due to coronavirus yet struggles to monetise this readership persist.   The new capital will be used for international expansion, as the company [...]

  Read more

• Instagram Looks to Trial Reels in India; TikTok Under Investigation by US FTC and DOJ

  6 days ago News

  

  In today’s ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children’s privacy rules; and a study by Digital TV Research forecasts that 40% of SVOD subscriptions will come from mobile by 2025.   Instagram looks to capitalise on TikTok’s India departure   Instagram has set its sights on stepping into the sizeable shoes left in India by TikTok. The ByteDance-owned video app had captured [...]

  Read more