Latest Stories

• IAS Releases Inaugural Responsibility Report

  48 mins ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]

• ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?

  2 hours ago News

  

  The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [...]

• Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability

  2 hours ago News

  

  Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]

• Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

  3 hours ago News

  

  Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

• Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads

  6 hours ago News

  

  On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads  In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]

• Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce 

  1 day ago News

  

  In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce…  Social leads Magna’s latest global ad spend forecast  According to its latest forecast, Magna reports that global ad [...]

• Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships 

  2 days ago News

  

  Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market   PARIS, LONDON – December 4, 2023 – IMPACT+ – a [...]

• Fifty-five works with Bayer to take creative analytics to a new level

  2 days ago News

  

  Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

• Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X 

  2 days ago News

  

  In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints  Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]

• The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

  5 days ago News

  

  Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]