Latest Stories
ID5 Publishes The State of Digital Identity: The First Research on Identity for the Digital Advertising Industry
ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising professionals in January and February 2019 in order to measure the awareness of the identity topic in programmatic advertising, to understand if increasing user identification capabilities is a priority for programmatic players, and to gain insights on the awareness and adoption of unique ID solutions. The report [...]
Prebid.org Adopts The Trade Desk's Unified ID Solution in Header Bidding Wrapper
Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module any publisher can activate at their discretion. Prebid.org is an industry-wide initiative supported by a diverse group of exchanges, publishers and third-party developers dedicated to creating standardised solutions for programmatic advertising. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers. Adoption of the [...]
Brand Safety on YouTube: Q&A with Channel Factory
YouTube is realigning itself to be a more appealing prospect for advertisers, with recent initiatives such as moving their Original series from behind the paywall to an ad-funded model and establishing a ‘DTC Council’. However the video-sharing platform has long faced a battle with brand safety, with advertisers pulling their ads due to various issues such as commercialising terrorist propaganda and inappropriate comments on supposedly child-friendly content. To determine whether YouTube can truly be a brand safe platform, and what can [...]
Transparency and Consent Framework v2.0: Industry-Wide Benefits
Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital advertising industry, through IAB Europe, launched the Transparency and Consent Framework (TCF) to assist industry participants in complying with the new law. To further enhance the effectiveness of the framework, its governing body has in the 12 months since launch consulted with regulators and industry stakeholders, and on 25th April, 2019 [...]
Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack
In-app advertising is experiencing a period of growth with budgets likely to increase substantially over the coming months, due to factors including the continuing development of in-app header bidding solutions. However companies producing and selling apps still face substantial difficulties in growing their businesses, with an increased prevalence of fraud and higher fees from ad partners just two factors out of many. To that end, the company behind Appodeal recently announced the launch of a new umbrella brand, Stack, to help [...]
Why APAC's Advertising Industry should Prepare for In-App Header Bidding
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this method of ad purchasing. Given the high pace of development in the APAC region, especially in the mobile sector with the upcoming roll-out of 5G services, it stands to reason that in-app header bidding will give the APAC programmatic industry a strong boost. Writing exclusively for ExchangeWire, Alex Khan (pictured below), Managing Director, APAC at Smaato discusses the importance [...]
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We are proud to have dataxu integrated with a2x,” [...]
Safari ITP 2.2 & Chrome Privacy Tools: Sun Setting on the Third-Party Cookie
The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, thus further weakening cross-site tracking capabilities. This story has slipped under the radar though, given the long-touted release of privacy tools on Google’s Chrome browser which, although less stringent than Apple’s attack on the third-party cookie, has attracted far more [...]
PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global App Trends report: Indonesia, Brazil and Korea fastest-growing app markets; Tealium raises USD$55m (£42.7m) in series F funding; and Quantcast launches Choice Premium: simpler consumer consent management. PubMatic reveals Q1 2019 mobile advertising trends PubMatic, the publisher-centric sell-side platform (SSP), released its [...]
59a's Adam Ray Discusses Do Not Track Plus, Linear TV & Mental Health Awareness in Advertising
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends. In this episode: – The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’. – Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption. – As part of [...]
Latest Posts
-
Brand Safety on YouTube: Q&A with Channel Factory -
Transparency and Consent Framework v2.0: Industry-Wide Benefits -
Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack -
Why APAC's Advertising Industry should Prepare for In-App Header Bidding -
Safari ITP 2.2 & Chrome Privacy Tools: Sun Setting on the Third-Party Cookie