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Xandr Standardises Video Content on their Platform
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]
Non-Consensual Tracking Right Under Our Noses; WPP Acquire Design Agency
In today's daily news digest from ExchangeWire: New research from Ebiquity shows that users are being tracked without consent; WPP have acquired design agency Made Thought; and Genesys announce a USD$580m (£438m) funding round. New research shows that users are being [...]
Predictions 2022: Mobile & In-Game
In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]
Adform Hits Top 100 in Financial Times’ Diversity List
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]
The FTC Sues to Block Nvidia’s Merger; VKontakte Seized by Russian State
In today's ExchangeWire news digest: The FTC have sued to thwart Nvidia’s acquisition of Arm Holdings; VKontakte have found themselves under Russian state control; and Alibaba's CFO steps down causing a major shake up. The FTC sues to block Nvidia’s merger The [...]
Picnic Raises £2m Series A Investment to Accelerate Growth and Impact
Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]
BillFront Rebrands to Vane as it Announces New Funding and US Expansion
Fintech company BillFront today announces it has secured €50m in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane. The rebrand to Vane reflects the company’s strategy to roll out a wider suite of financial products [...]
Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company
Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them. Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]
Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]
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Latest Posts
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Non-Consensual Tracking Right Under Our Noses; WPP Acquire Design Agency -
Predictions 2022: Mobile & In-Game -
The FTC Sues to Block Nvidia’s Merger; VKontakte Seized by Russian State -
Festive Shopping Trends & Consumer Insights: Q&A with Yahoo -
Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI
