Latest Stories

• Immediate’s Matt Rance on US Tech Tariff Exemptions, the Fall in Funding for UK Startups, and Meta’s Antitrust Trial 

  2 days ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.  They examine the tech [...]

• The Stack: Tariff Exemptions and AI Shifts

  2 days ago News

  

  This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok’s test of ‘Footnotes’, and the news that Temu and [...]

• The MadTech Sketch: How to Break Up Google

  3 days ago News

  

  After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022 Ever since the WSJ broke [...]

• IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years 

  3 days ago News

  

  We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

• Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; OpenAI Developing its Own Social Network

  3 days ago News

  

  In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance OpenAI’s early steps toward launching its own social network, and YouTube’s exemption from Australia’s upcoming [...]

• How Partnerships Create More Authentic Brand Experiences in Gaming

  4 days ago News

  

  Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

• TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

  4 days ago News

  

  TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

• Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

  4 days ago News

  

  In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...]

• Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

  5 days ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

• JWP Connatix Now Available in AWS Marketplace

  5 days ago News

  

  JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...]