Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast, managing director, EU, reflects on how many of these purchases point towards marketers’ growing focus with attribution.
Earlier this month Scott Kupor, managing partner at London-based VC Firm Andreessen Horowitz, took stock of M&A activity across markets, surmising that: “we should still expect a lot of M&A [...]
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In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri.
Google plans €150m publisher partnership, and more…
Under scrutiny from European regulators for the alleged abuse of its dominance of the search market, Google this week conceded it had made mistakes in dealings with publisher ‘partners’, and announced it is to team with eight Europe-based publishers.
The Digital News Initiative is a tie-up with eight publishers including: The [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: comScore unveils ad metrics in APAC; Maxus launches social media monitoring centers in Asia; Amobee hires new ANZ head; and AdRoll eyes ANZ growth with transparency, cross-device.
comScore unveils advertising metrics in 13 APAC markets
The market researcher has released its Trust Profiles in 44 new markets, expanding the availability of its advertising metrics index beyond the US [...]
Tags Ad ServerAd TradingAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioral TargetingBehavioural TargetingBig DataDataMarketermeasurementMedia BuyingMobileMobileNew ZealandOnline videoProgrammaticPublisherRetargetingSocial TargetingSoutheast AsiaTrading DesktransparencyVideoViewability
In this week’s feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers need to look out for as programmatic buying continues to see growing adoption in the Asia-Pacific region.
In Western markets, digital ad spend has started to eat into traditional media spend and video is beginning to chip away at the TV dollar. These trends, however, are still in their infancy in Asia – a market where the potential for video [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the delicate relationship between brands and their agencies; a current trend for in-housing programmatic, 75% of marketers plan to increase programmatic brand spend and advertisers’ online performance marketing (OPM) ROI increases 6% to £15 per £1 spent, while four in five Britons online have used a website employing OPM techniques.
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing with data and technology. Gain Theory Partner and ExchangeWire contributor, Celina Burnett, explains more about the launch and what this means for industry.
The marketing landscape, and the role of the CMO, is changing. Marketing is no longer solely for the creatives: the proliferation of channels and the ever more complex customer journey have put data and technology at the centre [...]
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers’ tool of choice when it comes to engaging relevant audiences en masse.
Video is a powerful marketing tool, with its ability to tell a brand’s story through a triad of sight, sound and motion, unrivalled for its visual prowess by no other format bar TV.
Although unlike linear TV advertising, performance is entirely trackable and it offers up a perfect platform to target [...]
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The era of ‘big data’ is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies, and improve ROI? Martin Kirov, Telerik Sitefinity, VP, product management and marketing, discusses some of the new marketing technologies that may do the job.
Disruption is nothing new to the business world – throughout time, businesses have had to shift gears and incorporate innovations to stay competitive, such as the laptop, smartphones and, recently, social [...]
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Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher Edge Solution suite. ExchangeWire caught up with Martin Stockfleth Larsen, Adform, CMO, and regular ExchangeWire contributor, to learn more about the outfit’s latest offering.
Adform has announced the launch of a new ad server for publishers – PPAS – claiming the latest addition [...]
Tags Ad ServerAd TradingAdvertiserAudience BuyingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingdata privacyDemand Side PlatformDenmarkDigital MarketingDisplayDSPEuropeMarketermeasurementMedia BuyingMiddle EastMobileProgrammaticPublisherPublisher Trading DeskRegulationSSPStackStrategic Investment
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements including Pangaea, and the AOP collective, and the challenges the individual members face including: consolidating their respective data sets into one platform and building out this data with third-party data sets.
It’s no secret that the media giants like Google and Facebook are locking down their data. Google’s blocking of DMP pixels is a predictive first step to maintain better control [...]