Latest Stories
Taboola Acquire Connexity, Bringing Personalised e-Commerce Recommendations to The Open Web
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately USD $800m (£580.4m). Connexity is one of the largest independent e-Commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers. Connexity’s core technology powers customer acquisition for leading merchants including Walmart, Wayfair, Skechers, Macy’s, eBay and Otto. [...]
Paytm to Go Public; Facebook Pledge $1bn to Content Creators
In today’s ExchangeWire news digest: Indian digital payments leader Paytm plan to go public; Facebook pledge USD $1bn to content creators; and Revolut become the UK’s most valuable fintech. Paytm prepare for IPO Indian digital payments leader Paytm are planning to go public, with the aim of raising USD $2.2bn (£1.6bn) in an initial public offering (IPO). According to reports, the tech leader have said that they could raise up to USD $268m (£194.3m) in a pre-IPO funding round, and plan to [...]
Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or brand safety pixels, enables brands and agencies to closely monitor the environmental impact of their ads throughout the campaign lifecycle. With the ad industry striving to become carbon neutral by 2030 as [...]
DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions
DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission to help make the digital ad ecosystem stronger, safer and more secure, by providing superior media quality and performance solutions to our global [...]
Xandr Platform Growth Accelerates in the First Half of 2021
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, forged strategic alliances to streamline audience-based advertising across premium digital and TV, and announced the extension of long-standing relationships with leading global media companies, advancing Xandr’s position in an increasingly complex global media landscape. With analysts predicting industry digital video and [...]
Zoom Acquire Five9; Fast Radius Go Public Via SPAC
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zoom acquire cloud communications company Five9; digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC deal; AT&T rush to sell off Xandr; and YouTube acquire Indian social commerce startup Simsim. Zoom expand cloud operations by acquiring Five9 Zoom have acquired Five9 in an all-stock deal worth USD $14.7bn (£1.1bn). The move marks the video chat service provider’s [...]
The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context
Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM, join ExchangeWire CEO Ciaran O’Kane to discuss the fragmented nature of measurement; how the industry can solve the measurement challenges posed by the end of the cookie; the reasons why contextual is [...]
TheViewPoint Unlocks the OTT Space for Caracol TV
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established television company, which has a broad range of successful programming across various verticals, including news, entertainment, as well as TV series. Caracol TV owns and operates Canal Caracol, aired in Colombia, and Caracol Internacional that broadcasts in Northern, Southern and [...]
Ditching the Waterfall to Open Up New Monetisation Options
Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of COVID-19. Revenue growth during Corona Throughout the COVID-era we have seen stable programmatic revenues and the post-COVID trend indicates continuous growth – or at least no sign of decline. On the other hand, the traditionally sold bookings (i.e. direct IO business) were [...]
Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors
ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as adviser and member of its board of directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who has held key leadership roles across product, strategy, technology, and services at a wide range of companies, including Adobe and SAS. Today, Milicevic is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketers and C-suite executives navigate the data-driven ad tech and martech [...]
