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Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend will exceed USD $11.6tn this year; and Zynga enter a definitive deal to acquire Chartboost. Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global [...]
Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse
On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss: – TikTok have launched a new first-party data solution, called Lead Generation, which will help businesses around the world to “reach customers and drive conversion with ease”. The new offering works by giving users a basic form which they can use to provide their personal [...]
Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report
ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 to understand how perspectives on identity in the digital advertising space have changed and to analyse what challenges are now most concerning for publishers, brands, agencies and ad tech platforms in 2021. The report also sheds light on what industry [...]
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer sentiment towards English-only advertising practices, which shows a real need for marketers to be more diverse and inclusive in their advertising campaigns. The study has revealed that 81% of respondents live in bi-lingual homes, while 18% state English is not their [...]
Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Via Xaxis Creative Studios
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its clients while also deriving actionable customer insights through those interactions. Built with a privacy-first approach, Cavai’s technology does not drop or collect cookies, nor does it rely [...]
Adnami Continues Growth Trajectory with Appointment of Peter Østrem as Nordic Market Director
Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic market director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. He will be responsible for leading the Nordic team and will run commercial activities in the region. With 20 years’ experience in the online media industry, including as [...]
Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend
In today’s ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital’s MightyHive partner with Brazil’s leading digital performance agency, Raccoon Group. Zynga set to acquire Chartboost Interactive entertainment leader Zynga have reached a deal to acquire mobile programmatic advertising and monetisation platform Chartboost. The definitive agreement will see Zynga take 100% ownership of the unified advertising platform for USD $250m (£179.9m) in cash. Alongside a global audience of over [...]
Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a strategic partner for China, the world’s largest gaming market. As Anzu looks to capitalise on the Chinese market, Zeng will be influential, helping Anzu establish a stronger presence in the country and building long-lasting and profitable relationships with local game developers, advertisers, and brands. After closing a USD $9m (£6.5m) funding round led by WPP and Sony, Anzu’s [...]
DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh, both of whom join with extensive experience of the region. Based in DV’s Dubai office, they will be tasked with addressing the needs and requirements of local brands and agencies regarding media [...]
Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact
In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators. Digital commerce spend to breach $11.6tn in 2021 Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from [...]
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Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn -
Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend -
Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact -
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