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Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative
Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organisation that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just [...]
Sojern Publishes Latest Insights into COVID European Travel
With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These latest insights are based on data on over 350 million traveller profiles and billions of travel intent signals collected on the 28th September, 2020. Whilst extensive, it does not capture 100% of the travel market. Global flight searches to the region remain in plateau Across the region governments are carefully [...]
O2 Uses ‘Follow Me’ Interactive DOOH at Westfield’s Eat Street to Launch No 1 Network Campaign
Last weekend, O2 introduced “Bubl”, a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the best possible service, experiences and interactions with the UK’s No.1 Network. Conceived by VCCP and produced by Grand Visual, the execution sees Bubl sat on a bench, looking around the screen [...]
Amazon Introduces Biometric Payment System; Google Makes Fresh Promises to EU Over Fitbit
In today’s ExchangeWire news digest: Amazon introduces contactless biometric payment system, Amazon One; Google seeks to reassure the EU Commission that its acquisition of Fitbit will not risk user privacy or harm market competition; and US TV advertising spend is projected to slip $5bn by 2023. Amazon launches Amazon One biometric payment system E-commerce giant Amazon has introduced a new payment system that will allow customers to use their palm to make purchases at its Go stores. Shoppers will initially have to [...]
Control v. Exposed Announced as Adform’s First Premier European Partner
Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, has been chosen by Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, to be its preferred choice for managed service across all addressable channels. The collaboration will enable CvE’s clients to access Adform’s full-stack integrated ad tech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are [...]
Adverty Appoints The Scale Factory to Drive Commercialisation in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialisation in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region. Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialisation and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region. The Scale Factory, founded and led by [...]
Sublime Amplifies Social Creatives with the Launch of Sublime Social
Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, offers brands the opportunity to deliver their most powerful creative assets designed for social platform on Sublime’s trusted publishers’ partners: Sublime Story: With this mobile format, advertisers can easily reuse their stories (up to four) within an exclusive and entirely customisable [...]
Discovery Selects Magnite to Strengthen DTC Ad Proposition for Streaming Services
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as auction capabilities, like bidding, in a private environment. This will result in [...]
Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News
In today’s ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of 21st Century Fox, to Gimbal; a study from the Pew Research Centre finds that over a quarter of US adults get their news from YouTube; and the Evening Standard launches a new digital advertising offering as part of its revamped platform. Disney sells TrueX ad tech firm to Gimbal Disney is selling ad tech company TrueX to location-based ad tech firm Gimbal. [...]
Beeswax Named a Visionary in the 2020 Gartner Magic Quadrant for Ad Tech
Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide array of evaluation criteria including product or service, business model, innovation, and overall viability. “We’re thrilled to have been named in this year’s Gartner report, and we’re honoured to have been recognised as a Visionary, evaluated for our Beeswax platform,” remarked [...]
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Amazon Introduces Biometric Payment System; Google Makes Fresh Promises to EU Over Fitbit -
Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News -
EU Appeals to Reinstate $15bn Apple Fine; US Ban of TikTok Postponed -
Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020 -
AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global