In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and AOL relies on Java 8 for the push into the programmatic future.
Changes to Google’s User Consent Policy Affecting Publishers
Reacting to the EU cookie-notification ruling, Google has updated its user consent policy. The European compliance regulations around [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m; APAC brands must meet customers on mobile; Australia leads global programmatic industry; GroupM shuffles SEA leadership positions; and ExchangeWire seeks participants for DMP survey.
Instagram mobile ads to snap up $595m
Instagram is projected to generate US$595m in mobile ad revenue globally this year, with spending fuelled by improved targeting capabilities [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich media ad spend; mobile apps account for majority of traffic; and Instagram global revenue reaches $595m.
Fraudsters strike again
Despite beating analyst forecasts of $4.04 billion vs $3.99 billion (a 39% y-o-y increase), Facebook’s stock was down in after-hour trading yesterday amid Wall Street’s worries about its cost base.
– Mobile advertising revenue represented approximately 76% of advertising revenue for the second quarter of 2015, up from approximately 62% of advertising revenue in the second quarter of 2014. – Capital expenditures for the second quarter of 2015 were $549 million. – Cash and cash equivalents and marketable securities were $14.13 billion at [...]
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first assessing new possibilities the latter can offer.
This results in much inefficiency that otherwise can be improved with the deployment of mobile programmatic, says Shi Yi, CEO and founder at Avazu Holding, in this week’s Q&A with ExchangeWire. Yi also discusses the lack dominant tech players in this market segment, which is especially vital in Asia-Pacific, as the region faces [...]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAPACBrandChinaCross-ChannelData Management PlatformDemand Side PlatformFragmentationLocalMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile RTBProgrammaticRTB
The ‘Internet of Things’ (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, director of display at Rakuten Marketing speaks exclusively to ExchangeWire and advises that if marketers can crack cross-channel marketing, then the IoT shouldn’t pose a challenge.
Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog.
All of this will of course be kicked off on Monday September 14, by the must-attend event of the year, namely ATS London .
Yes, readers, it’s time to stuff your suitcases with ill-fitting lederhosen and book those flights.
ATS London remains the biggest and best programmatic event [...]
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.
Neil Nguyen: As the ad tech industry matures, many of the larger players are looking to expand their digital advertising offering through acquisition, rather than spending time developing technologies that already exist. This will benefit marketers looking to build, target, [...]
This week’s Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; and data from a recent study by PwC and IAB North America, showing the market share of programmatic media — a great market still concentrated in the hands of some ad tech players.