Latest Stories
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is popular among publisher communities Header bidding is a response to the inefficient waterfall method of ad serving and the walled gardens of the duopoly. When header bidding first emerged, a lot of players started building proprietary tech—poor standards and lack of [...]
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe. DoubleVerify acquires Ad-Juster DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to [...]
Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation
On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s episode: – Sony shuts down its PlayStation Vue service. Are other streaming providers with a head start just too much competition for this type of service or could we see a diversified offering like Vue do well in markets outside the [...]
DoubleVerify Acquires Ad-Juster
DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers today rely on multiple marketing channels and supply platforms to maximise the sale of their ad inventory. However, a lack of consistent standards and channel fragmentation result in data [...]
Bidstack Sponsors NFG’s FIFA 20 Kit
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players and fans will also be able to unlock a copy of the kit for their own FIFA Ultimate Team (FUT) squads. It is the [...]
Rubicon Project Announces Integration with LiveRamp's IdentityLink
Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, privacy-first, people-based identifier. Rubicon Project’s implementation of IdentityLink in the bidstream enables DSPs to directly transact on IdentityLinks (IDL), which reduces dependence on cookies, improves addressability, and allows marketers to engage people, rather than devices, to deliver more meaningful experiences. [...]
Clear Channel Outdoor and Broadsign Announce Partnership
Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s US DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach, impact and efficiency of online and mobile campaigns using DOOH bought programmatically across CCO’s roadside digital media. With the integration, Broadsign Reach’s US [...]
Why All Brands Should Consider Mobile Advertising Within Esports
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. The world’s most popular video game console is sitting in our pockets right now. All brands should consider tapping into the gaming industry Research finds mobile gamers tend to be more receptive to advertising compared to non-gamers. Some 43% of mobile gamers [...]
The Three Dimensions of Identity
In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is the foundation of digital advertising: the ability to individualise consumers (or their devices), rather than treat them as a group, is what enables audience qualification and targeting, frequency capping, and performance attribution – all fundamental to the success of digital [...]
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]
Latest Posts
-
The Evolution of Prebid -
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration -
Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation -
ATS London 2019: A Regulator’s Perspective - The ICO’s View of Adtech & RTB -
ATS London 2019: In Conversation with Sir Martin Sorrell