MadTech Podcast

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  McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust

  On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more. Unilever [...]

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  The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

  In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. Together, Kristina and Mariam discuss what a cookieless future could look like [...]

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  TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

  On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]

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  The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities

  In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some [...]

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  Zeotap’s Matt Bennathan on Infillion Buying MediaMath, TikTok’s Mixed Results, and AI Law

  On this week's episode of The MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion's purchase of MediaMath, TikTok's growth, UK AI law, and more. Infillion [...]

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  The MadTech Podcast Special: Building a Better Internet and Advertising Industry

  In this special episode of The MadTech Podcast, Yahoo's John McNerney (managing director, AUSEA) and Matt Farrington (APAC head of partnerships and investment) join ExchangeWire's John Still to discuss how to build a better internet and advertising industry. Together, McNerney, Farrington, [...]

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  ExchangeWire on "Choice Fatigue", GPTBot, and Telcos v Streamers

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join head of content John Still to discuss "choice fatigue" for video viewers, publishers blocking OpenAI's GPTBot, and telcos pushing for streamers to cover [...]

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  ExchangeWire on Industry Review 2024

  Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally. Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends [...]

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  The MadTech Podcast Special: Turning Code into Creativity

  In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins ExchangeWire's head of content John Still to discuss AI and its impact on the creative industries. Together, Gallagher and Still discuss what AI could [...]

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  Immediate Media's James Florence on Disney+, MFA, and X

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

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