MadTech Podcast
MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising
In this mailbag special, ExchangeWire answer our listeners' questions on Gen AI ads, retail media infrastructure, and audio advertising.
TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation
TruTxt's Dave Barr and Nick Fletcher join John Still to discuss the localisation and monetisation of international publisher traffic.
ExchangeWire's Ad Tech Quiz: LiveRamp Acquisition, AI Adoption, and Meta's Ad Revenue
In this ExchangeWire quiz, John Still and Lindsay Rowntree guess LiveRamp's acquisition, AI in digital advertising, and Meta's ad revenue.
the7stars' Kashif Dalvi on AI E-Commerce, Instagram CTV, and Amazon & Netflix's Integration
the7stars' Kashif Dalvi joins us to discuss Alibaba integrating Qwen into Taobao, Instagram expanding into CTV, and an Amazon-Netflix tie-up.
ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying
ExchangeWire discuss the 4 tech giants' ad revenue, news consumption habits across age groups, and Omnicom using AI agents in live media buys.
ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences
ExchangeWire discuss Index Exchange's containerised DSP, Meta's move into CTV advertising, and News UK's synthetic audience-planning tool.
ExchangeWire's Ad Tech Quiz: ChatGPT Ads, Marketing Spend, and Social Media Use
In this ExchangeWire ad tech quiz, John Still and Lindsay Rowntree take a guess at AI ads, marketing category spend, and UK social media use.
ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes
The ExchangeWire team discuss OpenAI acquiring TBPN, CNNIC's move into agentic AI, and an Italian court ruling Netflix's price increases as illegal.
Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance
Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.
MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
In this mailbag special, our ExchangeWire team answer our listeners' questions on targeting, LLM visibility, and agent-to-agent buying.
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