Podcast
Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world. In this week’s episode: – The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely [...]
Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation
On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s episode: – Sony shuts down its PlayStation Vue service. Are other streaming providers with a head start just too much competition for this type of service or could we see a diversified offering like Vue do well in markets outside the [...]
DoubleVerify on Facebook News, WPP, and Log-Level Data
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by DoubleVerify’s Mark Pearlstein, CRO, and Tanzil Bukhari, managing director EMEA, to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook is beginning its alpha-stage rollout of Facebook News to approximately 200,000 US users, its latest attempt to enter the News space, and is joining Apple News+ in directly paying certain “trusted” publishers to list their stories, distancing it from [...]
ISBA's Steve Chester on Snapchat, Netflix, and Rebates
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: – In a move thought to be competitive with Instagram for challenger and DTC brands’ attention, Snap have created another new tool in their suit of advertising products – dynamic ads, which are automated and can be produced in real time, and based on advertiser [...]
M&C Saatchi Performance's James Shepherd on Nike, Ad Spend, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner – growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week’s episode: – Nike buy TraceMe in a move to acquire audience engagement, not just data. This is one of the first examples we’ve seen of a brand looking to broaden their assets by building out a content engagement platform. Is this an [...]
Inadvia's Ryan Afshar on S4Capital, Taboola-Outbrain, and Streaming Wars
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Ryan Afshar, co-founder and commercial director at Inadvia, to discuss the latest news in ad tech and martech. On this week’s episode: – Sir Martin Sorell expands S4Capital’s digital capabilities by acquiring the Silicon Valley based agency for USD$150m (£123m). Firewood has several high profile clients, including Facebook, Google, LinkedIn and Salesforce. The acquisition adds significantly to S4Capital’s headcount, specifically since they are merging Firewood [...]
Mindshare's Simona Gentile on Publishers, McKinsey, and Oracle Data Cloud
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Simona Gentile, global digital lead at Mindshare Worldwide, to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook have announced they will only be paying a subset of publishers with the launch of its new News Tab, with only a quarter of the 200 news publishers to feature on the tab expected to be paid paid; those they are [...]
The Media Trust's Will King on Google, Zeus Prime, and Mixer
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week’s episode: – In response to recent investigations in the US by the DoJ and Congress Judiciary Committee, into Google’s anticompetitive practices, Google released a blog post: outlining their view of a healthy and competitive advertising ecosystem, defending their position in the tech landscape as [...]
Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week’s episode: – Does Dmexco tell us where the industry is at right now? It has been widely reported that visitor numbers were down this year compared with previous years, with lots of talk about how the industry services beyond cookie targeting dominating conversations. Is this an [...]
Permutive & News UK on Anti-Trust, IDs, and the ICO
On this week’s episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – There is a growing list of antitrust probes by US government organisations into big tech companies, with virtually every division of Facebook, Google & YouTube, Amazon, and Apple under investigation. [...]
