MadTech Podcast

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  Retail Delivery Group's Dan Hodgson on Cookie Pop-Ups, the Apple-Epic Verdict, and Post-Cookie Preparations

  On this week’s episode of The MadTech Podcast, Dan Hodgson, commercial lead at Rail Delivery Group, joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – The UK’s information commissioner, Elizabeth [...]

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  The MadTech Podcast Special: Demystifying Mobile In-App Advertising

  Our ninth edition of The MadTech Podcast Special explores the mobile in-app ecosystem. One of the most exciting yet misunderstood parts of the industry, mobile in-app is becoming increasingly sophisticated as it keeps pace with demand from publishers and marketers alike. In [...]

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  Unruly's Alex Khan on NFTs, the Metaverse, and China's New Privacy Law

  On this week’s episode of The MadTech Podcast, Alex Khan, group MD, international at Unruly, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   – Visa have spent USD $150m (£110m) [...]

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  Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia

  On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Facebook are restructuring their ads [...]

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  CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming

  On this week’s episode of The MadTech Podcast, Wendy McEwan, CMO Council Asia Member and media and marketing veteran, joins ExchangeWire’s Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover:   – Twitter are [...]

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  ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend

  On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they cover: – Programmatic spend and investment is rising [...]

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  Carousell's JJ Eastwood on Social Media Audits, SMS for Brands, and DTC Supply Chain Woes

  On this week’s episode of The MadTech Podcast, JJ Eastwood, managing director at Carousell Media Group, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Twitter have agreed to let the [...]

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  The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

  Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, [...]

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  The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing

  On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they [...]

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  Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness

  On this week’s episode of The MadTech Podcast, Simon Peel, senior director, global media at Adidas, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   – Amazon are planning to [...]

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