Podcast
The Media Trust's Will King Discusses Google's Stadia, the Latest EU Fine & the AOP Digital Directory
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest madtech news and trends. In this episode: – Google enters gaming with the launch of Stadia – The EU fines Google €1.49bn – Is there an argument for big tech not being broken up? – The Media Trust’s project with the AOP to help publishers understand their ecosystem
Deutsche Telekom's Gerhard Louw Discusses In-Housing, Breaking Up Big Tech & Facebook's Take on Privacy
In this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends. In this episode: – Sen. Elizabeth Warren’s presidential proposal to break up Google, Facebook, and Amazon – Interpretations of Mark Zuckerberg’s latest blog post, claiming Facebook will become a ‘privacy-focused platform’ – The direction of in-housing and remuneration models according to a recent WFA report
DTC Jewellers Taylor & Hart Discuss How They Are Changing Their Industry
In this edition of The DTC Podcast, Nikolay Piriankov, CEO, Taylor & Hart, talks to DTCDaily’s Lindsay Rowntree and Ciaran O’Kane about how DTC is changing the jewellery sector for good, and how Taylor & Hart are growing a successful jewellery business by cutting out the middle man. This post was originally published on our sister site, DTCDaily.
Mindshare's Ruth Zohrer Discusses Audio, Taxes & DTC
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest madtech news and trends. In this episode: – France threatens to tax big global tech companies generating local revenue – DTC brands need legacy brands to move beyond critical mass – Podcast popularity driving diverse audio advertising strategies The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer
Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week’s episode: – The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms – Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong – DTC brand, Heist, choosing OOH to scale and build [...]
The Future of Identity with InfoSum, News UK & Omnicom
This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity. In this week’s episode: – The Facebook way of doing data – Criteo’s latest earnings and what they say about the future of retargeting – The opportunities and challenges of second-party data – [...]
Danny Spears, The Ozone Project, Discusses DTC, Apple & 'Saving' Journalism
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: – Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX – Apple’s attempts to ‘save’ journalism by launching a news subscription service – The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism. The MadTech Podcast [...]
Hossein Houssaini Discusses Reddit's Move on DTC Brands & Why Apple Should Buy A Production House
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends. This episode: – Reddit launches a CPC ad model to go after DTC brands using Facebook and Google – Rumours of Apple launching a streaming service and why its next diversification should be buying a production house – Apple and Cisco believe a version of GDPR should be rolled out in the U.S. – How brands [...]
Robert Webster, Canton Marketing Solutions, Discusses Facebook, Publishers, Collaboration & In-Housing
Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest madtech news and trends. In this episode: – Facebook’s earnings results and why they will continue to growth in spite of continued scandal – Publisher diversification and why the new breed of digital-first publishers are starting to show cracks – The rumoured merger between Taptica and RhythmOne, and the need for ad [...]
Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite
On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in madtech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to [...]
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News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX -
The Media Trust's Will King Discusses Google's Stadia, the Latest EU Fine & the AOP Digital Directory -
Permutive's Joe Root Discusses ITP & It's Impact on the 3rd Party Cookie -
GDC Day Two Roundup: Google Enters Gaming Market with Stadia -
As the Cookie Crumbles, What's on the Horizon for Identity Data?