Podcast

• Unruly's Paul Gubbins Discusses The BOK Departure, The Johnston Press Sale & OTT Trends

  5 days ago News

  

  In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly. On this week’s episode: – Now that Brian O’Kelley is moving on, what does he do next? – What can be done to save Johnston Press? And what can ad tech do to help journalism? – Has OTT hit a saturation point, and does ad-funded content still have a future? – The Unruly solution for buyers and sellers. – The [...]

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• The Programmatic Advisory's Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency

  2 weeks ago News

  

  In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week’s episode: – What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe? – How robust is Facebook’s business model? – Why are media agencies still being investigated because of their ad-buying practices? – How is The Programmatic Advisory working with advertisers? – What challenges are [...]

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