Podcast

• The MadTech Podcast Special - Regaining Control of the Supply Chain

  4 days ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our third series takes a closer look at the increased scrutiny towards the supply chain. In this episode, ExchangeWire’s Rachel Smith interviews Mia Mulch, MD for programmatic at OMG; Terry Hornsby, digital solutions director for publishing group Reach; and Danny Clayman, VP and MD for Northern Europe at Xandr, to discuss what’s driving the industry’s [...]

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• Dominique Touchaud on Grab/Gojek Merger; Apple's IDFA Delay & CTV/Streaming Trends

  2 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by P&G alumnus and founder of marketing-as-a-service, Shokunin Marketing, Dominique Touchaud. Sitting in Singapore, he shares his perspectives on the Asian market from his wealth of brand/FMCG experience. We discuss:The rumoured merger of Grab and Gojek and what this would mean for consumers, investors, and advertisers alike; Apple’s announcement that it will delay the IDFA changes in iOS 14 until 2021, and how this will impact [...]

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• Leaf Group's Scott Messer on Infosum, Facebook Australia, and Walmart's Bid for TikTok

  3 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Scott Messer, SVP of media at Leaf Group, to discuss the latest news in ad tech and martech.In this week’s episode:– Infosum, started and headquartered in the UK, has closed a series A funding round of USD $15m (£11.3m) to continue to scale their data platform which enables privacy compliant data sharing. The firm has also appointed Brian Lesser, formerly at GroupM and Xandr, [...]

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• ExchangeWire & TheGamingEconomy on Epic Games vs Apple; Facebook News Expansion; GroupM's 'Global Marketing Monitor' Insights

  4 weeks ago Podcast

  

  On this week’s episode of The MadTech podcast, team edition, Rachel Smith and Lindsay Rowntree are joined by fellow WireCorper, Mat Broughton, editor of TheGamingEconomy. They discuss the continuing developments and the latest court ruling on the fight between Epic Games and Apple over App Store charges; Facebook’s announcement it will expand its News tab into other markets, but not Australia; and the results of GroupM’s latest Global Marketing Monitor, including strong UK ecommerce growth, US CTV growth, and a [...]

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• Imagen's Cat Agostinho on TPC Lawsuits, Google vs the ACCC, and Epic’s Publisher Coalition

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Cat Agostinho, COO and co-founder of Imagen Insights, to discuss the latest news in ad tech and martech.In this week’s episode:– Industry group The Privacy Collective is bringing class action claims against Oracle and Salesforce for their use of third-party cookies to support dynamic ad pricing for targeted online advertising. The Collective claims that the practices used to deliver personalised advertising (specifically real-time-bidding technology) [...]

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• Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech.In this week’s episode:– Walmart has launched a new omnichannel analytics offering to strengthen its advertising platform. The new solution allows brands to track the success of campaigns both online and in store, with performance dashboards monitoring the progress of individual marketing efforts. The offering is currently only in [...]

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• The ExchangeWire Team on Microsoft's TikTok Bid, ACCC vs Google, and NYT's Q2 Results

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech.In this week’s episode:– Microsoft has confirmed that they are in discussions with ByteDance to acquire TikTok’s US operation. However, the tech giant is rumoured to be only one of a few possible suitors. The US government’s opposition to TikTok’s alleged information sharing is well documented, and culminated on the weekend in President Trump announcing that [...]

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• IAB Europe's Townsend Feehan on the EU-US Privacy Shield, eBay, and AdGate

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech.In this week’s episode:– The European Court of Justice has invalidated its privacy agreement with the US, known as the EU-US Privacy Shield, which enabled entities to transfer data internationally to the US under the assurance that data subjects’ rights were being protected. However, the ECJ has now ruled [...]

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• Essence's Vince Niou on eBay, SCMP, and Siam Commercial Bank's New Food Delivery Offering

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Vince Niou, AVP, programmatic & data strategy, APAC at Essence, to discuss the latest news in ad tech and martech.In this week’s episode:– eBay has sold its classifieds business to Adevinta, a Norwegian e-commerce and classifieds platform owned by Norwegian publisher Schibsted, for USD $9.2bn (£7.2bn). Months of speculation preceded the deal, with eBay receiving pressure by investors to consolidate a business [...]

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• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  2 months ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available in the Southeast Asia (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews Rachelle Hansen, business director APAC with PHD in Singapore; Diogo Andrade, head of automation for SEA at Spotify; and Thomas Wolf, head of performance marketing for [...]

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