Podcast

• The ExchangeWire Team on Microsoft's TikTok Bid, ACCC vs Google, and NYT's Q2 Results

  5 days ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech.In this week’s episode:– Microsoft has confirmed that they are in discussions with ByteDance to acquire TikTok’s US operation. However, the tech giant is rumoured to be only one of a few possible suitors. The US government’s opposition to TikTok’s alleged information sharing is well documented, and culminated on the weekend in President Trump announcing that [...]

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• IAB Europe's Townsend Feehan on the EU-US Privacy Shield, eBay, and AdGate

  2 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech.In this week’s episode:– The European Court of Justice has invalidated its privacy agreement with the US, known as the EU-US Privacy Shield, which enabled entities to transfer data internationally to the US under the assurance that data subjects’ rights were being protected. However, the ECJ has now ruled [...]

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• Essence's Vince Niou on eBay, SCMP, and Siam Commercial Bank's New Food Delivery Offering

  3 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Vince Niou, AVP, programmatic & data strategy, APAC at Essence, to discuss the latest news in ad tech and martech.In this week’s episode:– eBay has sold its classifieds business to Adevinta, a Norwegian e-commerce and classifieds platform owned by Norwegian publisher Schibsted, for USD $9.2bn (£7.2bn). Months of speculation preceded the deal, with eBay receiving pressure by investors to consolidate a business [...]

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• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  4 weeks ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available in the Southeast Asia (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews Rachelle Hansen, business director APAC with PHD in Singapore; Diogo Andrade, head of automation for SEA at Spotify; and Thomas Wolf, head of performance marketing for [...]

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• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech.In this week’s episode:– The Facebook advertising boycott continues as Facebook agrees to meet with prominent civil rights groups in the US, to consider the claims made against them during the Stop Hate for Profit campaign. Facebook is thought to be unconcerned by the boycott, despite the involvement of [...]

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• Luxasia's Avis Easteal on ByteDance, Consumer Demand in China, and DTC Marketplaces

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer at Luxasia, to discuss the latest news in ad tech and martech.In this week’s episode:   – TikTok owner ByteDance has launched a new e-commerce platform, two years after the tech giant initially dabbled in the marketplace. ByteDance’s first foray into e-commerce was in 2018, when the firm launched an e-commerce feature (in partnership with Alibaba) in short-form video social platform [...]

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• Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O’Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and martech.In this week’s episode:– Apple used it’s Worldwide Developers Conference on Monday to announce that it is making changes to its ID for advertisers (IDFA) solution. The updated solution, which will effectively take the form of identifier for vendors (IDFV), [...]

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• TheGamingEconomy's Mat Broughton on Amazon, AT&T, and Brian Wieser's Ad Spend Forecast

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor at ExchangeWire sister publication TheGamingEconomy, to discuss the latest news in ad tech and martech.In this week’s episode:– Widely covered in US media late last week, and discussed on the MadTech Podcast last year when initially out forward, the EU is gearing up to bring antitrust charges against Amazon in the coming weeks. It’s expected that Margrethe Vestager, EU competition [...]

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• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech.In this week’s episode:– Facebook has invested in Indonesian super utility app Gojek, with the specific aim of supporting the app’s digital payment facility, GoPay. The investment sum wasn’t disclosed, but is thought to be in the low hundreds of millions (USD), [...]

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• Essence's Matt McIntyre on Zynga, Quibi, and The Guardian

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech.In this week’s episode:– Social gaming company Zynga has bought Istanbul-based Peak Games for USD $1.8b (£1.4b), split evenly across cash and shares. The purchase is a move towards extending Zynga’s portfolio of titles, as well as its audience beyond the US. We reported in our sister publication, The [...]

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