MadTech Podcast
More Data & AI, Less Clarity: EMARKETER’s Bill Fisher on Advertising Effectiveness
Bill Fisher, principal analyst at EMARKETER, joins ExchangeWire COO Lindsay Rowntree to discuss AI, data, and creativity in advertising.
ExchangeWire’s Ad Tech Quiz: Google Search, Disney+, and DoorDash Acquiring Instacart
In this ExchangeWire quiz, John Still and Rachel Smith guess Google's search ad revenue, Disney+ partnerships, and DoorDash's Instacart deal.
ExchangeWire on Netflix Ad Suite, Meta's $25bn Fine, and Anthropic's New Consultancy
In this episode of The MadTech Podcast, ExchangeWire discuss Netflix Ad Suite updates, Meta's $25bn fine, and Anthropic's new consultancy.
ExchangeWire's MadTech Mailbag & Apple's Ad Tech Restrictions
In this MadTech Mailbag episode, ExchangeWire discuss Apple's ad tech restrictions and our listeners' questions on targeting and creativity.
ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition
In this ExchangeWire Quiz, John Still and Lindsay Rowntree guess vendors on Apple's block list, ChatGPT Ads revenue, and new SPUR membership.
Advertising Association's Chris Walker on HFSS & Advertising Regulation
Advertising Association's Chris Walker joins ExchangeWire's Lindsay Rowntree to examine UK advertising regulation around HFSS and gambling.
IAB UK's Digital Adspend & ATS London 2026 Highlights
ExchangeWire's Rachel Smith and Ciaran O'Kane join John Still to discuss IAB UK's Digital Adspend report and their ATS London 2026 takeaways.
ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow
In this MadTech Podcast episode, ExchangeWire discuss Google's ad tech rules, OOH advertising growth in Q2, and John Lewis' YouTube chatshow.
The Future of the Open Web With Aly Nurmohamed and Christer Ljones
Nodals' Aly Nurmohamed and Schibsted's Christer Ljones join Lindsay Rowntree before ATS London to discuss how AI is reshaping the open web.
The UK's Youth Social Media Ban With Lisa Morgan and Maxine Fox
Generation Media's Lisa Morgan and Giraffe Insights' Maxine Fox join John Still to discuss the UK's upcoming youth social media ban.
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