Podcast
Index Exchange's James Prudhomme on Cookies, the ICO, and the NYT
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, Google is consulting with the World Wide Web Consortium (W3C) in coming up with alternative solutions. However, unlike within advertising industry bodies, publishers and brand [...]
Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week’s episode: – Google has announced it is to phase out support for third-party cookies within two years, and is planning to replace them with ‘open standard mechanisms’ under its Privacy Sandbox. While the use of third-party cookies has been under threat for some [...]
Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week’s episode: – Tremor International acquires News Corp’s Unruly. With consolidation picking up pace from the the latter half of 2019, with notable examples including the Telaria-Rubicon Project merger, and the acquisitions of LiquidM (Smart) and ADmantX (Integral Ad Science), what are the ramifications for the industry? – Out of [...]
The MadTech Podcast Christmas Special 2019
On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O’Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech. On this week’s episode: – The Information Commissioner’s Office (ICO) and its examination of the legality of RTB and the programmatic ecosystem. – Browser restrictions on the third-party cookie. – The growth and evolution of the emerging channels. – The future of identity, continued efforts to build effective ID solutions, and scalability of nascent solutions [...]
Suggestv's James Pringle on Global Ad Spend, You & Mr Jones, and The Trade Desk
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Mat Broughton are joined by James Pringle, founder and CEO, Suggestv, to discuss the latest news in ad tech and martech. On this week’s episode: – GroupM have released their global advertising forecasts for 2020, with a slow down in ad spend growth, which is predicted at 3.9%, compared to 2019’s growth of 4.8%. Digital spend is accelerating, with internet-related advertising “is now unambiguously the most important medium globally,” according [...]
AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week’s episode: – Yahoo Japan and Line have merged in a bid to tackle competitors, coming from the US and China. Line – consider a super utility app since the platforms enables many functions in addition to messaging – is popular in Japan, Taiwan and [...]
Project Advisor Paul Evans on the ICO, Defining Programmatic, and Digital Ad Effectiveness
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness. On this week’s episode: – The ICO fact-finding forum, discussing the RTB update paper in more detail and what behaviours the ICO are looking to target in terms of bringing any action or fines forward, and what influence this might have on the industry more widely. – Allbirds calls out [...]
ITV's Lara Izlan on Chrome, DTC Friday, and Disney Plus
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV, to discuss the latest news in ad tech and martech. On this week’s episode: – Widely available on the Chrome blog and YouTube were highlights from the Chrome developer summit last week. The key discussion being the future of third party cookie tracking in the browser and Chrome’s approach to user privacy. Repeated on stage at Liveramp’s Ramp [...]
Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world. In this week’s episode: – The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely [...]
Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation
On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s episode: – Sony shuts down its PlayStation Vue service. Are other streaming providers with a head start just too much competition for this type of service or could we see a diversified offering like Vue do well in markets outside the [...]
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