Podcast
dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV
On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – First-party data will empower retailers and publishers in the post-cookie era, writes Jonathan Treiber for Forbes. The deprecation of third-party cookies has inadvertently highlighted their inefficiencies – targeting by using third-party cookies often proved far too generalised, ostracising consumers from a brand rather than endearing them [...]
Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend
On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: – Location data could be key for brands in a post-COVID landscape, says an article from AdAge. With most consumers rearing to get back to the outside world and ready to ditch the device-heavy lifestyle imposed by the pandemic, the fountain of first-party data generated by lockdown [...]
Sky Betting & Gaming's Neil Jones on the Online Safety Bill, Podcasts, and Netflix Gaming
On this week’s episode of The MadTech Podcast, Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – A new draft online safety bill which aims to crack down on abuse inflicted over social media platforms and to protect underage internet users has been introduced in the UK. Under the prospective legislation, social media sites, websites, apps, and other platforms [...]
Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs
On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss: – The West should look to China for inspiration on how to manage social media giants, says Wired’s Sridhar Ramaswamy, who argues that the nation’s big tech firms prove that there are alternatives to the dichotomy of paid-for subscriptions versus ad-supported services. Ramaswamy praises [...]
Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend
On this week’s episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: – Short-form video sensation TikTok are trialling in-app sales in Europe. The feature, which is currently being tested with streetwear label Hype, seeks to replicate the success of TikTok’s Chinese counterpart Douyin, which generated USD $26bn (£18.5bn) from in-app sales within the first year of launching an ecommerce [...]
Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV
On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – Verizon have agreed to sell their media unit to Apollo Global Management for USD $5bn (£3.5bn). The deal will see Verizon divest itself of legacy internet brands AOL and Yahoo, as well as some of the titans’ former properties, including TechCrunch, Yahoo Finance, and Endgadget. Private [...]
Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse
On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss: – TikTok have launched a new first-party data solution, called Lead Generation, which will help businesses around the world to “reach customers and drive conversion with ease”. The new offering works by giving users a basic form which they can use to provide their personal [...]
Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend
On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: – Brands are reconsidering ditching agencies in favour of moving operations in-house, according to a Digiday article by Kimeko McCoy and Seb Joseph. Brands’ plans to bid farewell to the agency were scuppered by the pandemic, which left marketers stranded in a financial limbo. Having proved a rock [...]
The MadTech Podcast Special - Redefining Audience Addressability
Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations lead at Starcom, and Emma Newman, chief revenue officer EMEA at Pubmatic, join ExchangeWire COO Rachel Smith to discuss how brands and publishers are starting to adopt new tools and techniques to reach audiences, induced partly by changes to legislation [...]
ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban
On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – Southeast Asian ‘super-app’ Grab are going public in the US via a special purpose acquisition company (SPAC). The merger, backed by Altimeter Growth Corp., will give Grab a pro forma equity value of USD $39.6bn (£28.8bn), making the deal the [...]
Popular Tradertalks
Latest Posts
-
FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban -
With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye -
Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom -
The State of Play in Ad Fraud -
Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation