Podcast

• ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  5 days ago Podcast

  

  In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.   In this session:– WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of [...]

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• FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  2 weeks ago Podcast

  

  On this week’s episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   – Reach has become the UK’s 4th biggest source of online traffic in the UK. The nation’s largest regional news media group trails only Google, Facebook, and YouTube, and says it expects profits to exceed analysts’ expectations of £122m to land somewhere between £130m and [...]

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• Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  3 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech. In this episode: – Guinness Atkinson Asset Management has announced the launch of an ad tech and martech-focused exchange traded fund (ETF). The SmartETFs Advertising & Marketing Technology ETF (listed on the New York Stock Exchange as MRAD) is “an actively managed global investment strategy with a fully transparent portfolio” that [...]

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• The MadTech Podcast 2020 Christmas Special

  1 month ago Podcast

  

  It’s the MadTech Podcast Christmas Special! In this episode, ExchangeWire’s Rachel Smith, Lindsay Rowntree, Ciaran O’Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google’s decision to terminate third-party cookies; Margarethe Vestager’s vow to use more injunctions to penalise Big Tech; the FTC’s lawsuit against Facebook; and the growth of gaming and ecommerce.

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• IAB Australia's Gai Le Roy on Zenith, the News Media Bargaining Code, and WhatsApp

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this episode: – Zenith has released its predictions for the global ad market in its Advertising Expenditure Forecasts report. The ROI agency, which is part of Publicis Media Group, forecasts that ad spend will decline by 7.5% in 2020, a softer fall than the 9.1% initially predicted [...]

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• Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: – Kroger and Walmart can use the ecommerce boom triggered by COVID-19 to establish themselves as leading online advertisers, writes Jinjoo Lee in The Wall Street Journal. The two retailers saw online sales balloon amidst the pandemic (Kroger by 127% and Walmart by [...]

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• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: – Nielsen has announced that it is developing its own identity graph ID measurement system. The move puts the company in ranks with other ad tech measurement firms who are adopting the method as a solution to the end of the third-party cookie and other significant changes to tracking and targeting. Identity graphs [...]

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• Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Alex Khan, Group MD – International at Unruly, to discuss the latest news in ad tech and martech. In this week’s episode: – Apple’s IDFA is being challenged by privacy advocate Max Schrems in Europe, who is bringing a privacy claim forward in European courts asserting that the identifier shouldn’t exist at all since it is generated without explicit consent in all cases and merely [...]

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• ExchangeWire In-House: CNAME Cloaking, Nielsen, and the EU vs. Amazon

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – Apple’s latest iOS update (iOS 14) is set to crack down on the use of CNAME Cloaking. The practise involves a company deliberately disguising a third-party tracker as a first-party tracker in order to work around the firm’s Intelligence Tracking Prevention (ITP) system, which bans the targeting technology. [...]

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• The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – TikTok has stepped up its investment in social commerce by entering a new partnership with Shopify. The deal, announced last week, will enable Shopify’s 1 million sellers to access the key functions of TikTok’s advertising, TikTok for business, by installing a new TikTok channel app from within the [...]

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