MadTech Podcast
Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads
On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting [...]
TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter
On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]
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ThoughtLDR’s Tamara Sword on VR in the Metaverse, the DMA, and TikTok’s Gaming Channel
On this week's episode of The MadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the role of VR in the metaverse, the implementation of the EU's DMA, and TikTok's move [...]
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The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023
On our eighteenth edition of The MadTech Podcast Special, Harriet Cunningham, UK sales director at Scibids, and Stefan Kurkic, head of programmatic at mSix&Partners, join ExchangeWire's Lindsay Rowntree to discuss some of the key areas for agencies and marketers in [...]
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ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room
On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data [...]
Criteo’s Andy Stephen on Retail Media, Kroger-Albertsons, and Walmart
On this week's episode of TheMadTech Podcast, Criteo’s managing director, UK Andy Stephen joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss retail media, the proposed USD$2.4bn (~£2bn) merger of Kroger and Albertsons, and Walmart's newly launched e-commerce platform 'Walmart [...]
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Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets
On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]
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Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion
On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]
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Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text
On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]
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Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint
On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]
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The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users' Data -
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Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem -
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