Podcast

• Gavin Stirrat on TikTok's AR Product, Axel Springer's eBay Bid, and Antitrust in the US

  18 hours ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to industry veteran Gavin Stirrat, about the latest news in ad tech and martech. On this week’s episode:   – TikTok recently unveiled plans for a new augmented reality product, provisionally deemed the “AR Brand Effect” ad. According to a Forbes article from earlier this week, the new offering could prove disruptive to several industries, including advertising: it’s said to enable users to add interactive visuals supplied by advertisers. [...]

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• Amobee's Maria Flores Portillo on the WFA Future of CMOs Survey, M&S, and TV Upfront Woes

  1 week ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Maria Flores Portillo, General Manager, EMEA, Amobee, about the latest news in ad tech and martech. On this week’s episode:– The World Federation of Advertising (WFA) has released the largest international effort to survey marketers on the future of the CMO role. After surveying over 800 marketers globally and conducting some 700 interviews, the report found that the role of the CMO will become more important [...]

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• The MadTech Podcast Special: Connected TV - Realising The Opportunity

  3 weeks ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes. Our first series focuses on CTV, and the (debated) opportunity for ad tech in this channel. In this episode, Rachel Smith, ExchangeWire COO, interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4; Emma Newman, CRO with Pubmatic; and Simon Macson, Senior Product Manager, Europe, Samsung [...]

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• Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report

  3 weeks ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech. On this week’s episode:– As brands continue to battle the impact of COVID-19, the approaches of some of the world’s major brands have become more defined. Lara O’Reilly’s summary of how the world’s major brands are approaching marketing during COVID presents a fascinating picture of the depth [...]

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• AdColony's Matt Barash on IPA Bellwether, Axel Springer, and CVS

  4 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Matt Barash, SVP Strategy & Business Development, AdColony, and Ciaran O’Kane, CEO, ExchangeWire, to discuss the latest news in ad tech and martech.On this week’s episode:– The IPA (Institute of Practitioners in Advertising) in the UK, has released their Q1 Bellwether report which surveys marketing spend and companies marketing intentions and financial confidence. Unsurprisingly, it shows a significant drop in spend – the fastest decline since the 2008 [...]

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• GroupM's Brian Wieser on Earnings Reports, Esports Advertising, and Huawei

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech.On this week’s episode:– Netflix has unsurprisingly done well during Q1, more than doubling anticipated numbers of new subscribers expected for the quarter to 15.8 million worldwide (7m EMEA, 3.6m APAC, 2.9m LATAM, & 2.3m North America). However, the company has noted that this is likely to be a [...]

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• The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant programme for small businesses to access during the COVID-19 crisis, in the form of cash grants or advertising credits. This is a smart move by Facebook since a big proportion of their ad business relies on SMBs, so they want [...]

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• The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – Chinese apps are profiting nicely via diversified revenue models, in a time when people are consuming more content than ever. Chinese podcasting app, Lizhi, had been struggling to turn huge listener audiences into profit. It then created a virtual gift [...]

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• Digiday's Lara O'Reilly on Coronavirus Ad Spend; Streaming; and Gaming

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Lara O’Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. On this week’s episode: – There are countless news stories and anecdotes about how coronavirus is negatively impacting the digital marketing industry. For example, WPP has dropped awards, cut top salaries and are on a hiring freeze; the UK ad market is expected to see a 50% drop; publishers losing out because of [...]

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• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week’s episode: – In streaming wars news this week, FoxCorp is set to acquire ad supported free streaming service Tubi, for USD$440m (£372m), selling their stake in Roku. This is a clear move from the media giant to acquire a growing AVOD asset, as their competitors have, [...]

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