Podcast

• Mindshare Sweden's Jan Montwill on Kraft Heinz, Brandless, and the FTC

  2 days ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jan Montwill, digital director, Mindshare Sweden, to discuss the latest news in ad tech and martech. On this week’s episode: – Kraft Heinz plans to half the number of creative and design agencies on its roster, while increasing ad spend by 30%. Is this a simple streamlining of a complicated agency roster? Could they be taking design and creative in-house? Or does their media strategy [...]

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• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  1 week ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week’s episode: – The IAB has unveiled Project Rearc, a collaborative project attempting to rebuild the digital advertising industry to be fully aligned to the list of consumers, businesses and government. Will the project gain the necessary traction throughout the industry, including the likes of Google and Facebook, to [...]

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• M&C Saatchi Performance's Christian Gladwell on Sequoia Capital, Roku, and Byte

  2 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO of M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week’s episode: – Google backer Sequoia Capital is assessing UK tech startups, prior to a potential post-Brexit spending spree. Does Sequoia Capital’s interest in the UK technology market give it a shot in the arm post-Brexit? Will ad tech companies benefit or Sequoia steer clear? Is [...]

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• Video Ad News' Vincent Flood on Blacklists, Grindr, and Facebook

  3 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week’s episode: – A study conducted by IAB Europe suggests that 93.8% of marketers use blacklisting techniques in attempts to promote brand safety. Concurrently, a report published by the Merrick School of Business at the University of Baltimore in conjunction with CHEQ has determined that UK newspaper [...]

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• Index Exchange's James Prudhomme on Cookies, the ICO, and the NYT

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, Google is consulting with the World Wide Web Consortium (W3C) in coming up with alternative solutions. However, unlike within advertising industry bodies, publishers and brand [...]

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• Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week’s episode: – Google has announced it is to phase out support for third-party cookies within two years, and is planning to replace them with ‘open standard mechanisms’ under its Privacy Sandbox. While the use of third-party cookies has been under threat for some [...]

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• Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week’s episode: – Tremor International acquires News Corp’s Unruly. With consolidation picking up pace from the the latter half of 2019, with notable examples including the Telaria-Rubicon Project merger, and the acquisitions of LiquidM (Smart) and ADmantX (Integral Ad Science), what are the ramifications for the industry? – Out of [...]

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• The MadTech Podcast Christmas Special 2019

  2 months ago Podcast

  

  On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O’Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech. On this week’s episode: – The Information Commissioner’s Office (ICO) and its examination of the legality of RTB and the programmatic ecosystem. – Browser restrictions on the third-party cookie. – The growth and evolution of the emerging channels. – The future of identity, continued efforts to build effective ID solutions, and scalability of nascent solutions [...]

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• Suggestv's James Pringle on Global Ad Spend, You & Mr Jones, and The Trade Desk

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Mat Broughton are joined by James Pringle, founder and CEO, Suggestv, to discuss the latest news in ad tech and martech. On this week’s episode: – GroupM have released their global advertising forecasts for 2020, with a slow down in ad spend growth, which is predicted at 3.9%, compared to 2019’s growth of 4.8%. Digital spend is accelerating, with internet-related advertising “is now unambiguously the most important medium globally,” according [...]

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• AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon

  3 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week’s episode: – Yahoo Japan and Line have merged in a bid to tackle competitors, coming from the US and China. Line – consider a super utility app since the platforms enables many functions in addition to messaging – is popular in Japan, Taiwan and [...]

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