MadTech Podcast

• 

  John Wright on the Trends Shaping In-Game Advertising and Monetisation

  In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.  Wright expands on: How gaming monetisation has evolved [...]

  Listen now

• 

  U of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping Surging 

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3’s [...]

  Listen now

• 

  Rising Ballers’ Eni Shabani on the Power of Social Media, Making Meaningful Connections and Keeping Audiences Engaged 

  In this podcast special, head of content John Still is joined by Eni Shabani, founder of Rising Ballers.  Shabani expands on:  How the power of social media has transformed the way individuals and businesses connect with their audience  Strategies that can ensure social [...]

  Listen now

• 

  WeAre8’s Laura Chase on UK Agencies, Roblox Facing Backlash from Creator Studios and Google’s Premium AI-Only Search Engine 

  On this MadTech Podcast, Grianne Reid is joined by John Still and Laura Chase, managing director at WeAre8, to discuss the latest in media and marketing. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, [...]

  Listen now

• 

  Shirley Marschall on Social Platforms Protecting Child Users' Privacy, Amazon Defying an Economic Blackout and Walmart’s Retail Media Network 

  In this MadTech Podcast episode, Aimee Newell Tarín and John Still are joined by independent ad tech expert Shirley Marschall to discuss the latest in media, marketing, and commerce.  They look at The Information Commissioner’s Office investigations into TikTok, Reddit and [...]

  Listen now

• 

  ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

  On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media [...]

  Listen now

• 

  Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island  

  On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.  They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s [...]

  Listen now

• 

  Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers 

  On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Eoin McGregor, global head of Tripadvisor Ad Express, to discuss the opportunities for advertisers within the travel industry.  They examine the array [...]

  Listen now

• The Evolution of Independent Agencies

  In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.Over the [...]

  Listen now

• 

  Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal

  So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both [...]

  Listen now