Podcast

• ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban

  2 days ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech.   Together, they cover: – Southeast Asian ‘super-app’ Grab are going public in the US via a special purpose acquisition company (SPAC). The merger, backed by Altimeter Growth Corp., will give Grab a pro forma equity value of USD $39.6bn (£28.8bn), making the deal the [...]

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• The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  1 week ago Podcast

  

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the ‘private garden’, a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, join ExchangeWire’s Rachel Smith to discuss what a private garden is, and what the model can offer brands and [...]

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• The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  2 weeks ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Mat Broughton; Ciaran O’Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: – WPP’s media investment division GroupM have revised their forecast for growth in the UK’s advertising market in light of what they deemed a “shaky first quarter of 2021” and ongoing Brexit uncertainty. The firm now expects the market to grow by 12.6%, marginally higher than the 12.4% estimate published [...]

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• AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  3 weeks ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   – ByteDance are investing in gaming, setting up a website for their gaming business, Nuverse, and upping the headcount of their gaming division almost three-fold as they seek to diversify their revenue streams. Whilst the Beijing-based company will face fierce competition from long-established rivals, [...]

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• Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  4 weeks ago Podcast

  

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – TV ads are making a return to our screens via the growing popularity of advertising-supported video-on-demand (AVOD) services, writes The Information’s Jessica Toonkel. Noticing the trend, many entertainment companies have launched ad-supported offerings alongside their ad-free, subscription services, such as Amazon, whose IMDb TV AVOD option [...]

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• FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  1 month ago Podcast

  

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – Google has dropped another privacy-related bombshell by announcing that they will not “build alternate identifiers to track individuals” who use Chrome (or any other Google products) to replace third-party cookies. The Alphabet-owned company says they will use “privacy-preserving APIs” to fuel their online advertising products once the [...]

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• AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  1 month ago Podcast

  

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – The head of New Zealand’s top-ranking news website has said that leaving Facebook has had no impact on traffic, and has even increased trust with readers. Speaking to Reuters Institute as part of their global journalism series, Sinead Boucher, CEO of Stuff, [...]

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• Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  2 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – Retail Tech News reports that UK consumers spend more money online than any other country. According to data from Merchant Machine, the average UK shopper shelled out USD $4,516 (£3,250), generating total ecommerce revenue of USD $223bn (£160bn) by the end of [...]

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• Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  2 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   – Consumers are too hung up on the “Peeping Tom theory of privacy”, writes Wired’s Sam Whitney (who also coined the phrase). This is the perception that the current digital targeting and tracking ecosystem leaves us susceptible to having our most intimate details stolen and mishandled by [...]

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• Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital

  2 months ago Podcast

  

  On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   In this episode: – Google is reportedly contemplating implementing a function that will force app developers to explicitly ask Android users for permission to collect their data. The move would imitate Apple, who announced that they would introduce a similar measure as part of their upcoming iOS 14 update, which [...]

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