Podcast
Carousell's JJ Eastwood on Social Media Audits, SMS for Brands, and DTC Supply Chain Woes
On this week’s episode of The MadTech Podcast, JJ Eastwood, managing director at Carousell Media Group, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: – Twitter have agreed to let the Media Rating Council (MRC) conduct a “pre-assessment process”. This is the first step towards a full assessment of the social media heavyweight’s compliance with certain industry standards measured by the MRC, such as those surrounding ads served on Twitter’s main [...]
The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context
Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM, join ExchangeWire CEO Ciaran O’Kane to discuss the fragmented nature of measurement; how the industry can solve the measurement challenges posed by the end of the cookie; the reasons why contextual is [...]
The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing
On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – The Federal Trade Commission (FTC) could make more use of their power to force technology companies to ‘kill’ their algorithms in order to recompense for violating data privacy legislation. Speaking to Digiday, FTC commissioner Rebecca Slaughter indicated that the [...]
Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness
On this week’s episode of The MadTech Podcast, Simon Peel, senior director, global media at Adidas, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover: – Amazon are planning to become the “backplane” of online publishers’ operations, per Digiday. Recent job postings reveal that the online giant are looking to build on their Amazon Publisher Services (APS) and are currently on the lookout for executives to develop a marketplace for [...]
The MadTech Podcast Special: The Future of the Open Internet
In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party [...]
Verizon's Simon Halstead on Blocking FLoC, Apple's "Private Relay" & Amazon's Retail Rise
On this week’s episode of The MadTech Podcast (recorded just hours before Google’s latest cookie announcement), Simon Halstead, VP, exchange and supply international at Verizon Media, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover: – Amazon have started to block Google from testing FLoC on some of their websites. The ecommerce giant have changed the source code behind their flagship site, Amazon.com, as well as WholeFoods, Woot, Zappos, ShopBop, and [...]
dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV
On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – First-party data will empower retailers and publishers in the post-cookie era, writes Jonathan Treiber for Forbes. The deprecation of third-party cookies has inadvertently highlighted their inefficiencies – targeting by using third-party cookies often proved far too generalised, ostracising consumers from a brand rather than endearing them [...]
Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend
On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: – Location data could be key for brands in a post-COVID landscape, says an article from AdAge. With most consumers rearing to get back to the outside world and ready to ditch the device-heavy lifestyle imposed by the pandemic, the fountain of first-party data generated by lockdown [...]
Sky Betting & Gaming's Neil Jones on the Online Safety Bill, Podcasts, and Netflix Gaming
On this week’s episode of The MadTech Podcast, Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: – A new draft online safety bill which aims to crack down on abuse inflicted over social media platforms and to protect underage internet users has been introduced in the UK. Under the prospective legislation, social media sites, websites, apps, and other platforms [...]
Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs
On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss: – The West should look to China for inspiration on how to manage social media giants, says Wired’s Sridhar Ramaswamy, who argues that the nation’s big tech firms prove that there are alternatives to the dichotomy of paid-for subscriptions versus ad-supported services. Ramaswamy praises [...]
