Podcast

• Digiday's Lara O'Reilly on Coronavirus Ad Spend; Streaming; and Gaming

  2 days ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Lara O’Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. On this week’s episode: – There are countless news stories and anecdotes about how coronavirus is negatively impacting the digital marketing industry. For example, WPP has dropped awards, cut top salaries and are on a hiring freeze; the UK ad market is expected to see a 50% drop; publishers losing out because of [...]

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• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  1 week ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week’s episode: – In streaming wars news this week, FoxCorp is set to acquire ad supported free streaming service Tubi, for USD$440m (£372m), selling their stake in Roku. This is a clear move from the media giant to acquire a growing AVOD asset, as their competitors have, [...]

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• PubMatic's Emma Newman on Apple; Broadcasting; and Project REARC

  2 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Emma Newman, CRO EMEA, PubMatic, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple have been fined by the French antitrust regulator (for a second time) for cornering the market with a preferred deal with two wholesalers, which meant others weren’t able to compete. They are being fined USD$1.2bn (£1.0bn). In February the French competition authority also fined [...]

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• Sue Hunt on the Olympics, Criteo, and Quibi

  3 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week’s episode: – As concerns over the outbreak of coronavirus continues, the potential impact of cancelling the 2020 Olympics on ad spend is considered. Would advertised re-allocate their budgets should the Olympics be cancelled? What would the impact be on agency holding companies? – The French Data Protection Authority, [...]

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• The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce

  4 weeks ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week’s episode: – In the US, Axios reports that the FTC review into alleged monopolistic behaviour of tech companies through acquisitions, is gathering pace. It’s being specifically fuelled by the understanding the FTC has that current tech giants made high volumes of small acquisitions in [...]

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• Essence's Ryan Storrar on TikTok, the 5th Cookie, and Challenger Brands

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week’s episode: – While advertiser interest in video streaming app, TikTok, is growing, the company looks to expand product offerings across e-commerce, games, music streaming and financial services. This is seen as an effort to compete with incumbent heavyweights such as Tencent, owners of [...]

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• Mindshare Sweden's Jan Montwill on Kraft Heinz, Brandless, and the FTC

  1 month ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jan Montwill, digital director, Mindshare Sweden, to discuss the latest news in ad tech and martech. On this week’s episode: – Kraft Heinz plans to half the number of creative and design agencies on its roster, while increasing ad spend by 30%. Is this a simple streamlining of a complicated agency roster? Could they be taking design and creative in-house? Or does their media strategy [...]

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• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week’s episode: – The IAB has unveiled Project Rearc, a collaborative project attempting to rebuild the digital advertising industry to be fully aligned to the list of consumers, businesses and government. Will the project gain the necessary traction throughout the industry, including the likes of Google and Facebook, to [...]

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• M&C Saatchi Performance's Christian Gladwell on Sequoia Capital, Roku, and Byte

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO of M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week’s episode: – Google backer Sequoia Capital is assessing UK tech startups, prior to a potential post-Brexit spending spree. Does Sequoia Capital’s interest in the UK technology market give it a shot in the arm post-Brexit? Will ad tech companies benefit or Sequoia steer clear? Is [...]

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• Video Ad News' Vincent Flood on Blacklists, Grindr, and Facebook

  2 months ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week’s episode: – A study conducted by IAB Europe suggests that 93.8% of marketers use blacklisting techniques in attempts to promote brand safety. Concurrently, a report published by the Merrick School of Business at the University of Baltimore in conjunction with CHEQ has determined that UK newspaper [...]

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