Podcast

• Viber's Cristina Constandache on Netflix and Facebook

  6 days ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week’s episode: – Competition to Netflix is hotting up, leading to increased speculation around if, and when, the platform will introduce an ad-funded model to compliment their subscription service. Globo building a USD$50m (£41.4m) studio whilst refusing to sell content to Netflix; a drop in subscriber numbers in the [...]

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• Heineken's Ron Amram on Apple News, Gin Lane & Pinterest

  2 weeks ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple News is starting to result in some revenue uplift for publishers since it’s seen by advertisers as a contextual targeting environment, becoming popular as the relevance of the third party cookie declines. Long criticised by publishers as not providing any revenue [...]

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• The Financial Times' Jess Barrett on Apple, Amazon and Facebook

  3 weeks ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane & Lindsay Rowntree are joined by Jess Barrett, global head of programmatic, The Financial Times, to discuss the latest news in ad tech and martech. On this week’s episode: – Apple’s third quarter (FY 2019) results show services revenue hits all-time high. What impact will Apple TV+ and Apple Arcade have on Apple Services? Can Apple compete strongly enough in these 2 areas, especially with so many DTC streaming platforms being [...]

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• GumGum's Pete Wallace on Snapchat, Upday, and App Developers

  4 weeks ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Pete Wallace, UK commercial director at GumGum, to discuss the latest news in ad tech and martech. On this week’s episode: – Snapchat has announced stellar Q2 2019 results, surpassing expectations and surging its share price. Improvements to their product, along with business maturity, have been cited as reasons for the firm’s ‘turnaround’. was this an inevitable recovering from over valuation to start with? What [...]

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• Condé Nast's Nicole Holtsmark on Blackstone Buying Vungle, Facebook's Libra, and Amazon's SSP

  1 month ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Nicole Holtsmark, head of commercial platforms and data products at Condé Nast International, to discuss the latest news in ad tech and martech. On this week’s episode: – Private Equity firm, Blackstone, is set to acquire mobile in-app ad network Vungle for an undisclosed sum, rumoured to be USD$750m (£602.3m). What does this deal say about the growth of the in-app advertising opportunity? Will this [...]

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• Digital Decisions' Ruben Schreurs on the ICO, Global Ad Spend, and Luma's Ad Tech Review

  1 month ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO has proposed imposing record fines of £183m and £99m on British Airways and Marriott International respectively for data breaches in violation of GDPR. How will these fines change the way these companies deal with cyber security? Will these examples resonate with advertising and [...]

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• IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture

  2 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month’s time? Is there a comparable situation in [...]

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• Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute

  2 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week’s episode: – Former Snapchat Chief Strategy Officer, Imran Khan, launches Verishop, a digital marketplace for luxury goods. Is there really an online luxury market and if so, will this type of offering capture that market? What about Asia’s desire for luxury retail, [...]

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• PHD Media's Chris Stephenson On The Global Alliance for Responsible Media, Uber's Ad Fraud Lawsuit & Facebook's Cryptocurrency

  2 months ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week’s episode: – The Global Alliance for Responsible Media, formed by a wide range of global brands and media platforms, has launched in Cannes this week to hold the industry to account to tackle harmful and misleading content. How effective will these [...]

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• Data Compliance with The Media Trust; AppNexus; and G+J EMS

  2 months ago News

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O’Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; and Daniel Gerold, Director, Digital Technology, G+J EMS, discussing latest news in ad tech and martech. On this week’s episode: – Competition in the universal log-in space, with the launch of M-Login set to rival established players such as NetID. – Apple announcing [...]

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