MadTech Podcast

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  ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in Publishing, and Netflix Price Hikes

  The ExchangeWire team discuss OpenAI acquiring TBPN, CNNIC's move into agentic AI, and an Italian court ruling Netflix's price increases as illegal.

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  Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

  Happydemics' Baptiste Graffin joins ExchangeWire CEO Rachel Smith to discuss brand building, brand lift, and performance in APAC.

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  MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying

  How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent buying in the future? In this monthly mailbag [...]

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  dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads

  dentsu's Zac Selby joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss a new IAB Australia initiative, AI-generated landing pages on Google, and advertising in Apple Maps.

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  On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman

  In this MadTech podcast special, AUDIENCES' Rob McLaughlin and easyJet's Sandy Ghuman join ExchangeWire COO Lindsay Rowntree to discuss first party data activation.

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  ExchangeWire's Ad Tech Quiz: Telegraph Acquisition, ChatGPT Ads, and Social Media Bans

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at figures in publishing M&A, ChatGPT ads, and the UK's social media ban trial.

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  MESMDA's Rad Arekat on Social Media & Digital in MENA

  MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.

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  ExchangeWire on Meta AI Shopping & Paramount Winning Warner Bros as Netflix Exits Race

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Meta's new AI shopping research feature and the conclusion to the months-long battle for Warner Bros Discovery.

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  ExchangeWire on UK Streaming Regulations, Rugby Ads, and Walmart & OOH Revenue

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Ofcom streaming regulations, backlash over rugby in-game ads, Walmart ad revenue, and out-of-home growth.

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  MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves

  In our very first mailbag special, the ExchangeWire team answer our listeners' biggest questions on media planning, independents vs. holdcos, and legal and regulatory battles.

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