Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which has stimulated some lively debates in the office. Unable to decide whether to add this to the agenda, we have decided to present the arguments for and and against, and invite our readers – ATS London attendees – to share their views using the comments box at the end [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.
Show of force in Facebook and WPP quarterly reviews
While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]
Turkey isn’t a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it’s a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with ExchangeWire about how Turkey’s young market makes social and mobile an exciting prospect for ad tech.
ExchangeWire: For those of us not familiar with ReklamStore, please tell us about your company and core offering.
Hulya Altunbas: ReklamStore is the leading digital advertising [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu launches programmatic audio; AsiaMX unveils programmatic TV ad exchange; and Sizmek beefs up SEA programmatic team.
Wego.com goes mobile native in APAC
The travel search platform has launched its native advertising offerings for mobile devices in the Asia-Pacific and Middle East [...]
The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and Erwin Plomp, Fyber’s VP of RTB (pictured below), the process, tools, and buying behaviours for programmatic on desktop and the mobile web are very similar – if not the same. It’s when you get to in-app versus desktop that there’s [...]
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company’s results dwarfed analysts’ expectations, resulting in a 9% increase in stock in after-hours trading.
Facebook’s triumphant earnings are refreshing after a week of poor results from Netflix, Twitter, Apple, and Alphabet (Google). “We had a great start to the year”, said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on our 10-year roadmap to give everyone in the world the [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.
Online Pulls Ahead of TV, Powered by Mobile
Online ad spend in the UK is now worth £8.6bn and has overtaken TV. According to the Advertising Association/Warc [...]
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies for success on the supply side.
The event featured a fireside chat with Dean Akinjobi (pictured below), CEO and owner, Football Media, who discussed inventory management, the use of data and optimal buying formats. [...]
The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily Mail and appointed last year as chief media consultant, YOC.com, who argues that as much of a pain as ad blocking is to advertisers and publishers alike, it has to encourage them to take action [...]
Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts’ predictions were realised – and stock fell by 8%.
This quarter marks Apple’s first quarterly sales drop in 13 years.
The company posted quarterly revenue of US$50.6bn (£34.7bn,) 13% down year-over-year; and quarterly net income of US$10.5bn (£7.2bn) 23% down year-over-year; or US$1.90 (£1.30) per diluted share, 19% down year-over-year.
Gross margin was 39.4% compared to 40.8% in [...]