In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it’s ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched a new data offering for its advertising partners; Instagram announces House of Instagram in an effort to boost advertising on the platform; and McDonald’s replaces Omnicom Group’s OMD with Publicis Groupe to handle its Mainland China media planning.   US government prepared [...]

Read more

In today’s ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald’s moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content.   Ebiquity release preliminary financial results   Independent marketing and media consultancy, Ebiquity, has announced its preliminary financial results for 2019. The results remain fairly consistent with those achieved in 2018, although it has seen declines in its revenue, operating profit, and earnings per share. Despite seeing revenue fall from £69.4m [...]

Read more

In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

Read more

In today’s ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 fall.     Conde Nast launches new data offering to advertisers Publisher giant Conde Nast has released a new data offering to its advertiser partners. The new platform uses the first-party data of Conde Nast’s US and international users to divide its audience into [...]

Read more

In today’s ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation of the digital ad market; US TV groups prepare to see serious revenue losses during this quarter as companies continue to rein in ad spend; and analysts warn marketers to get ready for the end of the pandemic if they want to stay afloat.   US government prepared to take Google to court over anti-competitive behaviour Google could soon find itself in the [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have started clamping down on bid duplication; Buzzfeed pulls its news operations from the UK and Australia; and ExchangeWire releases the first MadTech Podcast Special.OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector [...]

Read more

In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

Read more

In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA’s recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the results of the Programmatic Supply Chain Transparency Study were revealed, put together by the ISBA (Incorporated Society of British Advertisers) and PwC over a period of some 18 months. The intention of the report was to try and respond to [...]

Read more