AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact the humans are rendering themselves surplus to requirements. Nicholas Larder, digital strategy director, Mediavest, thinks we shouldn’t be so quick to let AI take over. Writing exclusively for ExchangeWire, Larder bluntly explains why AI still needs the human touch and asks whether it’s not all just hype.

Winston Smith, that tortured employee of The Ministry of Truth, famously railed against his [...]

Read more

Tags AIArtificial IntelligenceDisplaymachine learning

App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year’s dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter’s struggle to monetise their app points to a wider industry issue, and how it can be overcome.

dmexco is arguably Europe’s leading conference for advertising and marketing technology. In the eight years that the event has been around, it has continued to grow and attract executives, companies, and marketers by [...]

Read more

Tags app developersapp publishersin-app monetisationmonetising appsPublisher

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett (pictured below), says that, for the right publishers, now’s the time to make a move that will transform the whole industry.

Digital publishers have done an incredible job in gaining control of their space in the programmatic environment. The advent of header bidding has driven [...]

Read more

Tags DisplayHeader BiddingProgrammaticPublisher

Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying HR operations to focus on talent. With 14 years’ experience in HR management, Laura Probert does just that. Probert was recently hired as director of talent for EMEA, Xaxis. The first role of its kind at Xaxis EMEA, it challenges Probert to put her skills and expertise towards developing and retaining talent across the EMEA [...]