• BidSwitch Research: Experts Discuss the Future of Deal ID-Based Trading

    ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

    In the final of a series of three videos, ExchangeWire’s Lindsay Rowntree moderates a panel discussion between representatives from across the supply chain to unpick the results and discuss the opportunities and challenges of the deal [...]

    Read more

  • Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?

    Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping on the bandwagon, but also plenty more investing significant money and resource into what is tipped to shape the future of the industry. In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invite over 100 thought leaders from across the [...]

    Read more


  • Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve

    With its exponential growth across the last few years, it is obvious why digital has become such an important factor in a marketing campaign for so many different brands across different sectors. Now at the forefront of media spend, and with consumer behaviour becoming more and more focused on digital devices, the true opportunities lie in the bridges between the digital and physical worlds. However, the challenge is understanding these bridges and how to make best use of them. The [...]

    Read more

  • IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element

    In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the technology that makes personalised shopping experiences on-the-go possible. Talking exclusively to ExchangeWire, Kate Owen (pictured below), VP Northern Europe, Digital Element, talks about the benefits of IP geolocation technology for advertising and as a tool to battle payment fraud.

    ExchangeWire: What are the benefits of IP geolocation technology for advertising?

    Kate Owen: IP geolocation technology is ubiquitous to digital advertising – if [...]

    Read more

  • What Does 2018 Hold for the Fight Against Ad Fraud? Experts Comment

    The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry developments that have been made. In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict how the fight against ad [...]

    Read more

  • Podcast Advertising Charts a Course Following OTT

    Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, Oracle Data Cloud, Oracle, talks about the advantages of advertising in the digital audio space, the challenges the industry faces programmatically, and how technology will put audio advertising on the same path as OTT.

    Some in the advertising industry continue [...]

    Read more

  • The End of Dark Posts will Grow Social Media Advertising: Q&A with Lux Narayan, CEO, Unmetric

    Dark posts – essentially micro-targeting within a black box environment on social media – have been a huge boon to platforms like Facebook, as well as advertisers. But as the call for transparency gets louder, the future of this dark form of social media advertising hangs in the balance, with Facebook announcing it will end the practice. So what does this mean for social media platforms and advertisers alike, and what are the alternatives? ExchangeWire speaks exclusively with Lux Narayan, [...]

    Read more

  • ATS London 2017: What Tech Strategy Will Win Out On the Buy Side

    At ATS London 2017, ad tech industry experts came together to discuss the future of buy-side technology and how the buy side can strategise technology adoption.

    Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Ari Paparo, CEO, Beeswax – Jay Stevens, Chief Revenue Officer, Adform – Nick Reid, EMEA Head of Agency, Adobe Advertising Cloud, Adobe – Sacha Berlik, Managing Director EMEA, The Trade Desk

    Read more

  • ExchangeWire's Hugh Williams Presents Findings on BidSwitch Research: Demystifying Deal ID

    ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

    In the second of three videos, ExchangeWire’s senior analyst, Hugh Williams presents the findings of the research report.

    The full research report, ‘Demystifying Deal ID: The Future of Programmatic Trading’, is available to download here.

    The first video [...]

    Read more

  • Marketing AI Needs to Change to Live Up to the Hype: Q&A with Brett House, Nielsen Marketing Cloud

    Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around for years, or is it truly something new that can make a difference in how marketing is performed? Brett House (pictured below), VP of global product marketing, Nielsen Marketing Cloud, talks about the hype, the reality, and the potential of AI solutions in marketing and advertising.

    ExchangeWire: How do you define marketing AI?

    Brett House: AI is a loaded term – [...]

    Read more