The Stack: Disney Leaves the Metaverse, Should AI Slow Down?
DSP vs SSP: When Two Tribes Go To War
dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse
On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]
How Will Web3 Change Advertising?
Experts Call for AI pause; Meta to Ban Political Ads in Europe?
Privacy and Efficacy – a Case for Returning to One-to-Many Targeting
in Deep Dive
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data. Many in [...]
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]
Alibaba Splits into Six; Apple Launch Pay Later Service
Meta's Evelina Lye on the Potential of Web3
In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]
Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse
First Citizens Buy SVB; Twitter Value Declines