LoopMe's Alberico de Nardis Unpacks APAC's Transformation Trends & Shifting Consumer Mindsets
"If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together." In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA [...]
The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC
In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire's John Still to discuss programmatic advertising's unique place within the Asia Pacific region. Together, Parker and Still discuss programmatic trends in [...]
Publica by IAS' Clem Birdsall on CTV Opportunities and Challenges Across APAC
"CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies." In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a [...]
CMA Acknowledges Grounds to Clear Microsoft-Activision Deal; TikTok Shop Faces Resistance in Indonesia
In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [...]
McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust
On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more. Unilever [...]
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