• The Stack: Disney Leaves the Metaverse, Should AI Slow Down?

    This week: Disney shutters its metaverse unit after a year, AI and tech experts call for a pause in development... Do AI developers need to push the pause button? An open letter, co-signed by Elon Musk, Steve Wozniak, and more than [...]

  • DSP vs SSP: When Two Tribes Go To War

    In this week’s Madtech Sketch, Ciaran O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]

  • dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

    On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]

  • How Will Web3 Change Advertising?

    With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

  • Experts Call for AI pause; Meta to Ban Political Ads in Europe?

    In today's ExchangeWire news digest: tech experts appeal for a hiatus on AI development; Meta mull barring political advertising on their platforms in Europe; and Tencent bring a paid subscription option to WeChat. Experts call for pause in AI’s development A group [...]

  • Privacy and Efficacy – a Case for Returning to One-to-Many Targeting

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data.  Many in [...]

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]

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  • Alibaba Splits into Six; Apple Launch Pay Later Service

    In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

  • Meta's Evelina Lye on the Potential of Web3

    In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]

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  • Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse

    In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]

  • First Citizens Buy SVB; Twitter Value Declines

    In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]