Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Video on Demand.
As with any form of advertising, video (both VoD and video display) has its fair share of problems; from lack of supply and lack of demand, to issues with viewability, fraud, and ad blindness. However, it [...]
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance…
To a Cannes first-timer, you could be forgiven for leaving this year’s event wondering what it was that you’d just attended. Was it a celebration of great creative advertising? A thought leadership conference? A music festival? A tech conference?
The answer is, [...]
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves.
Microsoft inks deal announcing its exit from ads. Or is it?
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and video advertising inventory in nine markets: USA, UK, Canada, Brazil, France, [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks to push viewability in SEA; and IAS appoints new APPIES head.
Grapeshot brings APAC languages to The Trade Desk
The UK-based ad tech vendor says it has integrated its language capabilities with The Trade Desk’s platform, offering the DSP’s clientele a seamless [...]
There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic buyers from scaling their campaigns and reaching the audience they want. This, however, is set to change as publishers in the region are pragmatic and will want to have the ability to trade programmatically at scale, according to Jason Barnes, PubMatic’s Asia-Pacific vice president. In this Q&A with ExchangeWire, Barnes discusses the challenges and opportunities publishers in the region face, and how [...]
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported around the globe. ExchangeWire charts is progress.
The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees 72% growth rate.
Mobile video viewing sees 367% increase
The Ooyala Video Index Report, released last week, shows smartphone and tablet video views continue to grow; with a 24% increase in Q1, and a staggering 367% increase over the past two [...]
It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of the industry’s biggest names. So much so, that this year saw the debut of Lions Innovation, a special event focusing on the fusion of tech, data, and how it can feed into creativity. ExchangeWire spoke with leading industry luminaries, on both sides of the spectrum, to assess if this is the case, or just lip service to impress clients?
There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]
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Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research analyst, Anya Fenge-Davies. Fenge-Davies joins head of research and analysis Rebecca Muir and will assist in the rollout of the new division.
Regular readers of ExchangeWire will know that over the last few months Muir has been busy setting up a new division that focuses on the ad tech and martech sectors. ExchangeWire Research is focused on providing advertising, marketing, and [...]