ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019 be ‘the year of audio’? Industry experts predict. Move over AI, it’s audio’s turn “Some say 2019 will be the year of AR, VR, ML, AI, or Blockchain. They are wrong! 2019 will be ‘the year of audio’. Why? Two specific areas: firstly, voice. Alexa utterance is not all we’ll need by the end of 2019; although [...]

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When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst ‘Uber Ride Pass‘ is currently only being trialled in five U.S. cities and won’t be reaching UK shores anytime soon, Alex Hamilton (pictured below), head of innovation, Isobar, feels that it’s a telling glimpse into a future where brands own a particular category or sub-category and lock customers in through [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings New Technology & Revenue to Airlines in Programmatic Advertising Agreement with Inadvia; Deezer Brand Solutions Launches Mobile Programmatic Audio Advertising Through a New Partnership with Triton Digital; GroupM’s 2019 Ad Forecast: £14.93bn in New Investment, 3.6% Growth; DoubleVerify & Adform Announce [...]

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On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest madtech news and trends. On this week’s podcast: – With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be? – A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the [...]

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In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the key trends driving innovation within digital display? IAB Display & Data Steering Group: Display advertising is a mature market, which has evolved to include sophisticated ad standards, many of which were developed by the IAB and its Steering Groups. As a [...]

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On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest madtech news and trends. Davis discusses: – Amazon’s route to advertising dominance – Apple’s stranglehold over app publishers – WPP’s focus on creative agencies – Why Audio will be a huge growth area in 2019 The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion; Settlement Reached in DMEXCO Dispute; Voxnest Partners with DAX to Create Audio Monetisation Opportunities for Publishers; and Sublime Extends Its Range of Mobile Advertising Solutions to Offer Users a Truly Tailored Mobile Experience. ID5 at Scale in Europe, [...]

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As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon Siev, CEO, GeoEdge, about how to block the bad actors and how publishers can protect themselves from malicious activity. ExchangeWire: How does GeoEdge’s technology work? Amnon Siev: Our core focus is helping the publisher deliver an engaging user experience. When you talk [...]

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Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these mean for marketers. The programmatic inventory landscape has seen a rapid rate of change over the last few years and, incredibly, we’ve seen another huge period of change over the course of the last year. How have these changes impacted the [...]

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