The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The next phase of OOH media? Breaking it out of its silo. It’s often wrongly assumed that OOH must be run as a standalone medium, but the ability to integrate it with other channels, especially mobile, is starting to be understood and tested. Nicole Lonsdale (pictured below), chief planning officer, Kinetic, explains exclusively for ExchangeWire why there [...]

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This week, we see Google making a USD$550m (£415m) move in China’s e-commerce market and more Australian consumers window shopping than actually buying online. It may have long exited the Chinese search market, but Google appears to be making its way back – this time, with an eye on e-commerce. The U.S. internet giant said it was investing USD$550m (£415m) in Chinese e-commerce giant JD.com, as part of a partnership that would see both companies jointly develop retail offerings. Specifically, the collaboration [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content; FIFA World Cup to Fuel APAC Ad Spend; Kantar Opens Singapore Analytics Lab; Dentsu Aegis Network Brings ‘People-Based’ Targeting to AU; and Nielsen Acquires AU Media Analytics Firm. APAC Biggest Contributor of Ad-Spend Growth Asia-Pacific is expected to be the biggest contributor of new ad dollars, [...]

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We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and head of open demand international, Oath. With many different factors at play in the digital advertising industry – GDPR, brand safety, and measurement, to name a few – how will programmatic trading evolve and develop? What attitudes, trends, and technologies will shape its future? The IAB Europe Programmatic Trading [...]

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The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA UK Chapter, about some of the challenges that the advertising industry is facing head on, including Brexit, GDPR, the skills crisis, and the opportunities that exist within emerging channels and platforms. ExchangeWire: Should we be concerned about the impact of Brexit on the UK advertising industry and UK advertising operations within [...]

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With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, blind buying, and AI in the age of GDPR and the context of digital advertising. ExchangeWire: As a direct result of GDPR, we are seeing the evolution of cookieless tracking. Why do you think this is and how will this develop? Carl White: [...]

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RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen Z Using Multiple Devices for Shopping. Delaying the Death of the High Street The ‘death of the high street’ in the UK is not as imminent as we might think, according to findings from Mitel.While Brits do more online retail shopping than the French and Australians, [...]

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The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across the entire supply chain. For publishers, the process has been, and will continue to be, particularly challenging. But there are opportunities. ExchangeWire speaks exclusively with Romain Job (pictured below), chief product officer, Smart, about what the GDPR means for [...]

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Picking the right retail partners is a challenge faced by every brand. Invest too much in the wrong channel, and risk heavy losses, while the right channel can be a long-term, sustainable source of sales. Here, John Maltman, CEO, E Fundamentals, tells RetailTechNews why brands need to be doing more to analyse how their products are performing across different retailers, and how they can optimise their online selling strategy.  RetailTechNews: How does E Fundamentals’ technology work? John Maltman: [...]

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Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]

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