ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls £596 in pre-tax profits; Adform and Adsquare team up; IAB supports HTML5 transition with new initiatives; and Annalect MENA and Ensighten announce an exclusive partnership.
€100m for Fyber’s expansion in mobile advertising
Fyber may have been acquired by RNTS – but the German mobile ad tech company is set to continue operating independently under its own name; and [...]
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, encountering online and offline touchpoints, traversing a range of channels such as TV, print, social, and search. Users are also utilising numerous platforms, from smartphones and tablets, to laptops and desktops. This labyrinth [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA mobile video programmatic climbs 20%; Outbrain & OMD ink partnership in Australia; India’s Komli spins out mobile ad tech firm; and Xaxis pledges 100% viewability for APAC markets.
SEA mobile video programmatic climbs 20%
Mobile video programmatic inventory increased 20% across four Southeast Asian markets in the second quarter this year, amid efforts by advertisers to reach consumers [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandDigital MarketingIndiaMarketerMarketing TechnologyMobileMobileMobile RTBProgrammaticProgrammatic VideoPublisherSingaporeSoutheast AsiaVideoViewability
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: £277m wasted on fraudulent ads; coupons used by 9 in 10 millennials; and over 50% of millennials engaged with advertising.
Fraud accounts for almost £300m, despite a decrease in fraud in ad exchanges
In the UK, in Q2, 12.2% of ad impressions were fraudulent, equating to £277m of wasted ad [...]
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning whether they are still relevant to today’s digital marketers. In this article, Tim Preston, Director, Ad Server Business Development EMEA at OpenX discusses how ad servers fit into the modern marketer’s toolkit.
Ad servers were originally designed to support manual, direct ad sales, with a heavy emphasis on features such as sales [...]
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly – a record €30.7 billion was spent globally on internet and digital marketing last year, according to the Internet Advertising Bureau (IAB) and PWC.
However, with this increase in digital advertising opportunities comes an increased risk of people trying to take [...]
This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday’s IAB Brazil Ad Tech & Data; a more conservative view about the Latin American market; and finally an overview about video inventory, according to the latest TubeMogul report.
Coull‘s CEO, Irfon Watkins writing exclusively for ExchangeWire.
Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and amusing timeline of what’s happened since, check out happensinadops’ summary.
Without wanting to fall into the premature proclamation category myself, the alignment of several factors does now seem to indicate that Flash as [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick; Smartclip goes tech in Berlin; Adsquare appoints a new VP, and Fyber strengthens its leadership team.
First insights into Twitter’s MoPub native ad stats
Native ads have seen rapid growth in MoPub over the past 15 months, concludes Twitter in its first ever insight into [...]