Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? Many mobile marketers have begun leveraging rewards to combat an ever-evolving app ecosystem. As more and more apps are created, app marketers have continually struggled to get discovered, downloaded and, now more than ever, find engaged users. In this piece, [...]
Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor advertising, with a difference.ExchangeWire: StickerRide seems like a very different approach to outdoor advertising – how does it work?
Mikhail Marchenko: StickerRide is a leader in on-vehicle advertising. We offer an app that consumers can [...]
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a result, writes Chris Dobson (pictured below), CEO, The Exchange Lab, many companies have lost sight of the fact that technology is just a facilitator for digital advertising. The fact is that most advertisers don’t care about the ins and outs of the [...]
It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in an historical first victory for artificial intelligence. What was once a futuristic concept in 1997, writes Daniel Surmacz (pictured below), COO, RTB House, has slowly become part of everyday reality. Here, Surmacz explains where the future of artificial intelligence lies.How deep learning turned sci-fi-esque predictive intelligence into reality
Scientists have since made huge steps towards creating a computing system [...]
In this industry byliner, SelectMedia’s CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud.
The use of programmatic software for the purchase of digital video advertising is already a fact in Asia. The technology has brought about a great change to the field of marketing, which was previously dominated by traditional video marketing practices. Programmatic video marketing has been particularly preferred over [...]
The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In this chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, details the privacy considerations of the [...]
There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it gives them better access to content; and opponents counter by citing an implicit contract that people agree to when viewing online material. However, there is one point that is indisputable: publishers and advertisers alike have been losing display revenue, and there isn’t an end in sight. In this piece, Oliver Roup (pictured below), CEO and founder of VigLink, addresses these [...]
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Trevor Mengel, director, programmatic product – HX, Horizon Media about Horizon’s agency proposition and the changing face of TV media buying.
In this episode you will find out:
– How Horizon’s model has evolved in line with changing consumer and buyer trends
– Why Horizon have taken a different approach to programmatic and the trading desk model
– Why Horizon focus on media services over proprietary technology
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy Stack I/O explains, writing exclusively for ExchangeWire, irrespective of the possible motives behind this story, it is an important reminder of just how [...]
Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers.
Twitter was the second of the current four major social networks to be [...]