In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018; and the Digital, Culture, House of Commons Media & Sport Committee Final Report on Disinformation & Fake News. Publisher Platform Adomik Launches UK Office Adomik, a Paris-based platform that simplifies monetisation for publishers, launched its UK [...]

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This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity. In this week’s episode: – The Facebook way of doing data – Criteo’s latest earnings and what they say about the future of retargeting – The opportunities and challenges of second-party data – [...]

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In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the word ‘disruption’ in our industry discourse – names like Allbirds, Glossier, and ThirdLove. In fact, just this past autumn, IAB hosted its first-ever Direct Brand Summit, an event explicitly designed to recognise the recent dramatic shift from the realm of traditional [...]

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In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products; Alipay Goes to 3,000 Walgreens Stores; and DBS Doubles Up On QR ‘Angbaos’. UOB Powers Up Digital Bank in Thailand United Overseas Bank (UOB) has launched a digital bank in Thailand that specifically targets millennials who prefer to bank on their mobile devices. The Singapore-based bank said it was introducing its “mobile-only bank” first in the Thai market [...]

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IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only provides a very narrow view on campaign success. To support this message, the IAB released a Measurement Toolkit to help support advertisers as they transition to more robust effectiveness metrics. The IAB Measurement Toolkit consolidates current best practices and provides guidance [...]

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Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising must be in a contextual environment to create trust between users and publishers. ExchangeWire: What is the importance of contextual video and creating the best video environment for the end user? Kai Henniges: The digital media space needs to learn from past [...]

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The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more options for consumers to receive and send packages. Established more than 160 years ago, SingPost in 2016 launched its Regional E-commerce Logistics Hub, which has a sorting capacity of 100,000 parcels a day. Parcel volumes in November 2018 climbed 25% year-on-year [...]

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We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify, et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational startups can compete [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award Trustworthy [...]

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In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: – Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX – Apple’s attempts to ‘save’ journalism by launching a news subscription service – The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism. The MadTech Podcast [...]

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