Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote and protect consumer rights online. Now in its 13th year, Data Privacy Day has become a global initiative. In order to take stock of how far we’ve come and what is left to achieve in terms of data privacy, ExchangeWire and mobile ad tech company Ogury spoke with leading figures from both UK brands and agencies, shining a light on [...]
In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data is perhaps less like oil, as it is commonly compared with, and instead is more analogous to wine. “Data is the new oil” is an analogy that’s gained traction since it was first used by The Economist in an article published in 2017. Since then many people have sought to prove exactly why data isn’t the new oil, focusing on flaws [...]
Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing for brand advertisers. Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification Program; MGI acquires Verve assets; Adverty partners with MADFINGER Games. IAB UK announces Gold Standard 2.0 A new iteration of IAB UK’s Gold Standard will be launched later this year, bolstering the certification process and incorporating steps to address privacy concerns within [...]
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, Google is consulting with the World Wide Web Consortium (W3C) in coming up with alternative solutions. However, unlike within advertising industry bodies, publishers and brand [...]
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O’Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, global digital investments, media procurement, Nestlé; Lani Jamieson, head of Cadreon Singapore, Cadreon; Dennis Buchheim, senior vice president & general manager, IAB Tech Lab.
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from Abhigyan Shekhar, head – sales, Digital Ventures, Viacom18; Naveen Mathur, head – publisher partnerships and network monetization, Times Internet Limited; and Salil Shankar, head of Amnet India.
Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast’s addressable TV services verified by PwC; Infosum partners with zeotap; Broadsign and TPS announce partnership. Global announces launch of DAX across outdoor and audio Global, the Media and Entertainment group, has announced that DAX, its digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, [...]
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week’s episode: – Google has announced it is to phase out support for third-party cookies within two years, and is planning to replace them with ‘open standard mechanisms’ under its Privacy Sandbox. While the use of third-party cookies has been under threat for some [...]
Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster movie, its hero would be the audience, around which all action is centred. As a result, an entire industry has grown up around the targeting of ads based on consumers’ personal information and internet habits. But as the ecosystem’s storyline unfolds, [...]