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  • Road to ATS Paris: M6 Publicité's Thibaud Chevalier Discusses French Programmatic TV Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the fifth of the series, Juvillier interviews Thibaud Chevalier, programmatic & business development director, M6 Publicité who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic strategy and [...]

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  • Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m

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  • Q4 2017 IPA Bellwether Report Sees Ad Spend Slow

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  • Ads.txt Has a Major Impact: Q&A with Jochen Schlosser, CSO, Adform

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  • The 'Brand Safety First' Approach Is Hurting Digital Advertisers

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  • Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold

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  • Are the Roles of the CIO & CMO Converging Within Brands?

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  • APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn

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  • 3 Technologies Key to APAC Brand Safety

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  • Unmasking the True Value of Cross-Device Data

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