• The Exchange Lab Presents the Great Debate: Be it Resolved, Programmatic is the Future of Media

    At Cannes Lions this year The Exchange Lab hosted a panel at the IAA cabana, with the panellists debating whether programmatic really is the future. Moderated by Carolin Roth, anchor of CNBC’s Marketing|Media|Money; Tim Webster, co-founder and CSO of The Exchange Lab; Patrick Muir, ex co-founder and CMO of Egg Bank; and current acting CMO at Sherpa; John Beasley, ex-CMO of Monster Energy and current CMO at Vero; and Dan Benedict, chief client officer, Maxus argued the pros and [...]

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  • Judge, Jury & Executioner: Google's War Against Ad Blocking

    In a bid to do its part for the future of publishing, and to create a better web for users, Google has recently announced new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to stop ads showing on websites that are not compliant with the Better Ads Standards, an initiative developed by the Coalition for Better Ads. ExchangeWire delves into the details of this news and what it [...]

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  • Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

    In this episode of TraderTalk TV, ExchangeWire’s CEO Ciaran O’Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch of Triton’s new audio SSP, Yield-Op.

    In this episode you will find out:

    – How the MRC defines audio measurement and how Triton Digital’s Webcast Metrics are used as the audio measurement tool of currency in the US – The different players that [...]

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  • SpotX CRO Sean Buckley Talks Programmatic Video & Connected TV

    In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O’Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX.

    Buckley discusses:

    – Header bidding in video versus display

    – The necessity of header bidding in the display ecosystem, despite the supply constraint

    – How SpotX is developing its ad server to manage holistic yield management as an evolution to the hack of header bidding

    – The growth of programmatic TV and the future trend [...]

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  • Adform CRO Jay Stevens Discusses Key Buy-Side Trends

    In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.

    In this episode you will hear about:

    – The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic

    – How Adform has built privacy and security into its core products and how this works with the impending [...]

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  • IPONWEB's Martin Hill Discusses the Future of Publishers

    In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.

    Hill discusses:

     – The key challenges facing publishers today

     – How auction dynamics are impacting publishers

     – The evolving role of the ad server and the SSP and how they will impact publishers’ future

     – The support publishers need from the industry

     – The dynamics of premium [...]

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  • IP Targeting for B2B Campaigns is the Only Way To Go: Q&A with Ray Kingman, Semcasting

    Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change. Ray Kingman (pictured below), CEO, Semcasting, explains the advantages marketers have for cross-device campaigns with increased match rates using IP targeting.

    ExchangeWire: What is Mobile Footprints and how does it help marketers understand the customer journey more clearly? Who are some of your clients already using this technology?

    Ray Kingman: Mobile Footprints provides a [...]

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  • Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution

    We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments in technology even faster. Challenges haven’t come sparingly to marketers, and approaches have had to change along the way, writes Chuck Moran, VP marketing, RhythmOne.

    As programmatic and social began to take off, marketers too faced growing ad fraud, non-viewable impressions, a rise in bots, and increased uptake in ad-blocking technology. According to the IAB, 22% of British adults now use [...]

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  • Indian Marketers Can Solve Content Challenge with Machine Learning

    Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.

    These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.

    ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]

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  • Shared Responsibility Needed to Make APAC Programmatic

    All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers.

    Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year's Mobile Marketing Association (MMA) Forum in Singapore.

    During a panel discussion at about the region's programmatic landscape, focus inevitably centred on [...]

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