• Netflix Beats Own Estimates for Subscriber Growth, But Misses Wall Street Earnings Estimates

    A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite smashing subscriber growth targets for the second consecutive quarter.

    The company estimated that it would see international subscriber growth of 3.65 million for Q3. However, the results were significantly higher than this, with 5.3 million new subscribers. Netflix now has approximately 109.3 million subscribers globally, and put the growth in its subscriber base down to a “strong appetite for our original [...]

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  • Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve user experience; Taykey launches Smart Whitelist; and FastPay acquires AnchorOps.

    Marketo adds ContentAI to Product Suite

    Martech and engagement software company, Marketo, has launched Marketo ContentAI to their product suite. The new artificial-intelligence-powered solution engages each customer with the [...]

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  • What Artificial Intelligence Actually Means for Marketers

    There’s growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and ‘thought leaders’ surrounding the impact that AI will have on jobs (CBInsights predicts 10 million jobs are at risk in the next 5-10 years), there’s relatively little analysis of the tangible effect AI will have on marketer’s day-to-day work, and the opportunity to ‘upskill’ us all. Writing exclusively for ExchangeWire, Gareth Davies [...]

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  • Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

    Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital’s platform, and the key role of transparency in the ad tech industry 

    ExchangeWire: What are your main responsibilities in your new role?

    Aee-Ni Jaskolla: As a CPO, I manage and lead the development of the entire product portfolio, as well as the end-to-end [...]

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  • Moving Media Forward: Tackling Brand Safety & Media Transparency

    Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), Global CMO, Adslot, talks about how buying directly and properly utilising the publisher relationship may be the answer to combat these ongoing industry issues.

    For over two decades display advertising has been a staple for helping marketers connect with audiences around [...]

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  • The Rise of Connected Entertainment

    We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive entertainment experience. Writing exclusively for ExchangeWire, Shane Leahy, CEO, Tola Mobile, explains why there is so much value in the second screen.

    Research suggests that 83% of people are now browsing a second screen while watching TV. [...]

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  • How Universities Are Using Location Data to Recruit Top Talent Like Businesses

    Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.

    Businesses large and small have often struggled to find good hires. Last year, according to the Society [...]

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  • Digital Publishing: What Does the Future Hold?

    Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an alternative way of delivering news. But as the industry stabilises, like print, online publications are reaching scale and hitting new challenges – traffic growth is stagnating, and ad revenue simply isn’t enough anymore. In this piece, Christophe Bize (pictured below), VP data and mobile analytics at Ogury, explains that using a correct balance of data is key to to reaping [...]

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  • The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory

    Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships.

    ExchangeWire: You’ve recently set up a consultancy to help marketers navigate the programmatic landscape, but your background is from the agency world. What experiences led you to go down this road?

    Wayne Blodwell: I was really fortunate that, whilst I was at iProspect [...]

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  • Why the GDPR Can’t Come Soon Enough for Marketers

    GDPR – an abbreviation that, depending on the marketer, gets hearts racing or eyes rolling when heard. This is because marketers generally fall into two camps, those who fear GDPR will destroy their way of life (hence the quickened heartbeat) or those who think it’ll be a damp squib, similar to the much heralded, but ultimately inconsequential, cookie law, writes Julian Saunders, founder of data management and GDPR-compliance solution PORT. Here, Saunders discusses how GDPR is great news for marketers.

    Luckily, both [...]

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