ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about as a direct result of GDPR being swept under the carpet? Our experts share their views. GDPR will further unfold in 8 key ways “1) The DPAs will get tougher: Over the summer, many ad tech executives have been heard complaining about [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius Enriches Geotargeting Capabilities with Digital Element’s IP Intelligence Solution; Pixability Launches First of its Kind Partner Programme to Enhance Cross-Channel Video Ad Campaigns; and Sovrn Holdings, Inc. Acquires VigLink to Expand Suite of Products & Services for Publishers. Teads & Adform [...]

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On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest madtech news and trends. On this week’s podcast: – The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington – Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand – WPP’s rebrand as a ‘creative transformation’ company – Publisher diversification strategies and [...]

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Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to a dashboard, Fave Biz, designed specifically for merchants to access data intelligence and improve their service offerings, Ng Aik-Phong, managing director of Fave Singapore, said in an interview with RetailTechNews. The company’s roots began in 2015 as fitness platform KFit, before [...]

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Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren’t the answer.By now, most marketers have adopted ad fraud detection technologies; and for that matter, so have ad exchanges, publishers, and media agencies. But does that mean you are free from digital ad fraud and other issues like brand safety? Most believe [...]

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The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they believe transparency across the supply chain will change next year. Shortening the supply chain “It’s no secret that a shorter supply chain tends to be a more efficient one and, next year, I expect we’ll see an uplift in companies cutting back [...]

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The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Experts share their views on what will constitute ‘identity’ in 2019, and whether there will be a surge in [...]

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There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It’s not just advancements in technology that are required to meet the changes in the needs of the consumers, and the advertisers, but also the business practices and the ability to unlock the data that already exists, and to maximise creative innovation. In this exclusive piece for ExchangeWire, Ben Maughan, VP Strategy, TV Data, [...]

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The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, it’s the out-of-home (OOH) experts turn to share their views on whether digital OOH has the opportunity to become mainstream in 2019. Creative optimisation & technical interoperability to shape 2019 “There are two overarching trends that will inform how the DOOH channel evolves in 2019. Firstly, the approach to creative will move further away [...]

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