In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to Offer In-Car Content; HOOQ Signs on New Partnerships in Indonesia; HOOQ Turns on Free-to-Air Channels in Indonesia; and China Brands Turn to Video Advertising. Index to Assess AU Ad Sentiments The Australian Association of National Advertisers (AANA) is working on an index [...]

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Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies early this year unveiled their 24/7 live streaming service, coined ‘TicToc’, which was pitched as a the “first and only global news network built for Twitter”. Expanded to include Asia last month, the platform now would feature content, including video, localised for regional markets. The [...]

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As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With Valentine’s Day sales up by 5.5%, £600m spent on Mother’s Day, and a further £893m spent on Easter – it’s plain to see that Brits love splashing out for special occasions. In this piece, Marino Gualano, general [...]

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Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights – Internet continues to perform best, but main media slips into contraction – Ad spend set to rise by just 0.8% in 2018 – Muted ad spend growth predicted for 2018 and 2019 In line with the [...]

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In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide is flooding out. How do advertisers ensure they’re not left high and dry? Explicit Consent ‘Explicit consent’ is a key requirement of the GDPR legislation. It’s going to mean the retargeters will struggle to find a viable business model, as [...]

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Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data. RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall? Doug Chisholm: Because many consumer apps use location for functionality [...]

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Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the the full spectrum of ‘extended reality’ (XR) can be monetised in a user-centric, environment-responsive way. 1) Hardware, software, and services for extended reality (XR) – encompassing AR, VR, mixed reality, and 3D – are expected to generate over USD$200bn (£141bn) [...]

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In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’.  The hype around voice-driven home assistants has reached a new intensity in recent months – and understandably so, given both the appetite from consumers to purchase these devices (Amazon’s Echo Dot was the best-selling item on the marketplace’s site [...]

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RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and Smart Speaker Market Booming. Prime Membership Numbers Announced Amazon Prime’s membership tops more than 100 million accounts worldwide, the company said this afternoon, revealing the number of subscribers to its fast-shipping programme for the first time. With a [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]

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