The Stack: DOJ Sues Google to Break up Market Dominance; Microsoft Pours Billions into OpenAI Partnership
This week: DOJ sues Google over "anticompetitive conduct"; Microsoft expands OpenAI partnership. Google made headlines this week when parent company Alphabet announced it would cut 12,000 staff in the latest round of job cuts, sparking criticism from former employees. The tech [...]
Total Media’s Celine Saturnino on Digital Ads, US Vs TikTok, and Programmatic Transparency
On this week's episode of The MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss digital ads becoming more relevant, TikTok opening their algorithms to the US, the latest ISBA [...]
How AI Evolves Programmatic Creative and Execution
In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]
Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China
In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund. Musk [...]
Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
DOJ Sues Google to Challenge Market Dominance; ByteDance Pushes Douyin into China's E-Commerce Sector
In today's ExchangeWire news digest: the US Justice Department takes legal action against Google; ByteDance-owned Douyin makes major strides into China's e-commerce industry; and Apple bolsters its offerings to distance itself from Google. DOJ sues Google to break up ad business The [...]
The Evolution of Commerce Media in Europe
Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the course of last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers [...]
The MadTech Podcast Special: Demystifying Web3
On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the [...]
Is Web3 the next phase of the internet - or just a phase?
Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]
Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]
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The Stack: DOJ Sues Google to Break up Market Dominance; Microsoft Pours Billions into OpenAI Partnership -
How AI Evolves Programmatic Creative and Execution -
Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China -
DOJ Sues Google to Challenge Market Dominance; ByteDance Pushes Douyin into China's E-Commerce Sector -
Is Web3 the next phase of the internet - or just a phase?