In today’s ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital’s MightyHive partner with Brazil’s leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment leader Zynga have reached a deal to acquire mobile programmatic advertising and monetisation platform Chartboost. The definitive agreement will see Zynga take 100% ownership of the unified advertising platform for USD $250m (£179.9m) in cash. Alongside a global audience of over [...]

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In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators.   Digital commerce spend to breach $11.6tn in 2021 Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from [...]

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Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely have intensified such queries when, over the dining tables and hastily-purchased desks of the ad tech home-office, loved ones have witnessed an outbreak of “FLoC”. A single word to convince partners and housemates that we have finally lost purchase from [...]

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In today’s ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid a surge in global viewership.   Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global Management. The deal, worth USD $5bn (£3.6bn), will see [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google’s deprecation of third-party cookies is being examined under a wider antitrust investigation; HUMAN take down a CTV botnet scheme that generated around 650 million fake ad impressions per day; and TikTok launch Lead Generation.   Pinterest and Shopify take their partnership global Content curation platform Pinterest have expanded their partnership with growing [...]

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In today’s ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution that will help businesses around the world to “reach customers and drive conversion with ease”. The new offering will allow app users to indicate their interest in a product or service by providing basic personal details (such as their name, [...]

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Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer wish list for some time, featuring in over 80% of UK job posts as a necessity pre-pandemic. But over the last 12 months, mass disruption has driven an even greater need — and nowhere more [...]

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In today’s ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon’s DSP experienced substantial growth in Q1 2021.   HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed the uncovering of a wide-scale connected TV (CTV) fraud operation. Dubbed PARETO, the scheme impersonated millions of CTV products and issued hundreds of billions of artificial advertising requests using almost a million mobile devices. The botnet spoofed over 6,000 CTV apps, [...]

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