“A Seamless, Consumer-First Experience”: What do the Best Ad Campaigns Have in Common?
Shanice Lutchman, Performance Media Leader at Diageo, shares her excitement about joining the ExchangeWire Wires Awards judging panel.
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning [...]
The Stack: Advertising’s Next Phase
This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...]
