Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O'Reilly, Salesforce
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore in June, ExchangeWire speaks with panelists Yiorgos Hadjiandrea, head of media buying solutions, Southeast Asia, Google; and Jess O’Reilly, regional sales director, marketing cloud, Asia, Salesforce (both pictured below) about why the quest for customer centricity is one of the major driving factors of this convergence. ExchangeWire: What do we mean by ‘customer-centric’ marketing? Yiorgos Hadjiandrea, Google: Customer-centric marketing [...]
In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version 3.0, built upon the framework released in September 2017. Previous versions have included major updates to support native, video, audio, and header bidding, to name a few, but OpenRTB 3.0 will represent an evolution of the protocol. Writing for ExchangeWire, Pranay Damji, consultant, The Programmatic Advisory, provides an overview of what OpenRTB 3.0 is and what it aims to achieve.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]
With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from the practical and point us to the right technology. This oracle may not exist, but there is the team at DMEXCO 18, who have relentlessly combed through myriad suggestions and interviewed leading experts in the run up to the conference and expo, September 12-13 in Cologne, to [...]
In the latest of a series of videos in the run-up to ATS London on 10 September, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Anna Forbes, UK general manager, The Trade Desk, about why there is much to be positive about within the digital advertising industry, as well as how emerging channels and technologies, such as TV and artificial intelligence, will pave the way for the future of ad tech and martech.
Forbes will be on stage at ATS London, [...]
Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from one-to-many, to one-to-one communication, creating added value to businesses. Robots have helped free up the analysis burden on consultants in risk management. New technologies are tested first and foremost in the marketing department of Deutsche Bank. In an interview with DMEXCO 2018, expo and conference, Cologne, Germany, Tim Alexander, CMO Deutsche Bank, talks about [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; and U.S.: 75% of Brands Buy Ads Programmatically. Prebid by OpenX Now Generally Available OpenX has just announced the general availability its pre-bid video header bidding solution, providing another monetisation option to publishers. Prebid offers direct access to OpenX’s video exchange within [...]
Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie game developers in a number of different areas. TheGamingEconomy speaks with Lion Studios’ president, Rafael Vivas (pictured below) about how Lion Studios intends to support them. TheGamingEconomy: Why has AppLovin launched its own media division, Lion Studios? Rafael Vivas: We [...]
This week, JD.com has brought its unmanned store concept to Indonesia, marking the first time it is unveiling the technology platform outside China. The Chinese e-commerce giant said the new JD.ID X-Mart tapped various technologies, including artificial intelligence (AI), RFID (radio frequency identification), and facial recognition, to enable customers to pick up items they needed and walk out with their shopping bags, without having to stop to pay for them. In effect, that meant someone could try on a [...]
Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create “memorable experiences and personalised touches”. Dubbed ‘EMMA’, the centralised platform will facilitate core hotel functions including reservations, guest loyalty, and point-of-sale, explains Kevin Carl, Radisson Hotel Group’s executive vice president and global chief information officer (CIO). In this Q&A with RetailTechNews, Carl discusses the role of EMMA in boosting [...]