Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from one-to-many, to one-to-one communication, creating added value to businesses. Robots have helped free up the analysis burden on consultants in risk management. New technologies are tested first and foremost in the marketing department of Deutsche Bank. In an interview with DMEXCO 2018, expo and conference, Cologne, Germany, Tim Alexander, CMO Deutsche Bank, talks about [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; and U.S.: 75% of Brands Buy Ads Programmatically. Prebid by OpenX Now Generally Available OpenX has just announced the general availability its pre-bid video header bidding solution, providing another monetisation option to publishers. Prebid offers direct access to OpenX’s video exchange within [...]

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Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie game developers in a number of different areas. TheGamingEconomy speaks with Lion Studios’ president, Rafael Vivas (pictured below) about how Lion Studios intends to support them. TheGamingEconomy: Why has AppLovin launched its own media division, Lion Studios? Rafael Vivas: We [...]

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This week, JD.com has brought its unmanned store concept to Indonesia, marking the first time it is unveiling the technology platform outside China. The Chinese e-commerce giant said the new JD.ID X-Mart tapped various technologies, including artificial intelligence (AI), RFID (radio frequency identification), and facial recognition, to enable customers to pick up items they needed and walk out with their shopping bags, without having to stop to pay for them. In effect, that meant someone could try on a [...]

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Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create “memorable experiences and personalised touches”. Dubbed ‘EMMA’, the centralised platform will facilitate core hotel functions including reservations, guest loyalty, and point-of-sale, explains Kevin Carl, Radisson Hotel Group’s executive vice president and global chief information officer (CIO). In this Q&A with RetailTechNews, Carl discusses the role of EMMA in boosting [...]

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Retargeting is a hugely powerful tool within mobile gaming to reactivate lapsed players, but there are many gaming marketers who get it wrong. TheGamingEconomy speaks exclusively with Alexei Chemenda (pictured below), chief revenue officer for apps, and managing director, U.S., at in-app retargeting specialist, Adikteev, about the concept of the ‘Day 0 Dilemma’ in retargeting campaigns. Chemenda outlines the common mistakes gaming marketers make when attempting to reactivate lapsed players, and why in-app retargeting needs to be considered as [...]

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The more things change, the more they stay the same. Football nearly came home, Harry and Meghan tied the knot, and the UK is enjoying its first proper summer since 2003. Advertising woes, however, remain; and the problem of ad blocking in particular hasn’t gone anywhere. Writing exclusively for ExchangeWire, Richard Poustie, CEO UK and Ireland, Kantar Media, explains why this is the case, and how marketers can change consumer conceptions of advertising. Kantar Media’s DIMENSION 2018 Report on the major trends [...]

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