• Road to ATS London: The Trade Desk's Anna Forbes Discusses Madtech & TV

    In the latest of a series of videos in the run-up to ATS London on 10 September, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Anna Forbes, UK general manager, The Trade Desk, about why there is much to be positive about within the digital advertising industry, as well as how emerging channels and technologies, such as TV and artificial intelligence, will pave the way for the future of ad tech and martech.

    Forbes will be on stage at ATS London, [...]

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  • The New Technologies Deutsche Bank Believes Will Change Its Marketing

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  • PreBid by OpenX; Adjust Expands to India

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  • Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios

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  • Weekly Focus: JD.Com Opens Unmanned Store in Indonesia

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  • Create Unified Tech Platform to Make Data Visible: Q&A with Kevin Carl, Radisson Hotel Group

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  • Retargeting & the 'Day 0 Dilemma': Q&A with Alexei Chemenda, Adikteev

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  • The Handcuffs Are Off: Why Search Is Entering a Paradigm Shift

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018.

    Joseph discusses:

    – How publishers are monetising their search data – Voice search – Dynamic search data – Automated optimisation and dynamic creative – Search data within cross-channel media

     

     

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  • Blocking All Over the World: How Marketers Can Take On the Global Rise of the Ad Blocker

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  • Road To ATS London 2018 - The Service Model Part 2: Transparency and Changing the Narrative

    Hopwood highlights how important is it to articulate the value that an agency is bringing to the media buying process, that there is a few commercial models that can be considered, and how important is it to match these models to client’s needs.

    To hear more on this and other topics, get your tickets for ATS London today!

    – Part one [...]

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