Agentic AI: Beyond the Buzzword
Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And that’s exactly why leaders [...]
Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators
In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out [...]
How AI is Changing the Ad Tech Industry Beyond Just Automation
Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]
Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk’s X Lawsuit
In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [...]
ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright
In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising. They discuss WPP's decision to rebrand GroupM to WPP Media, [...]
The Stack: Major updates in Tech and Media
This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech [...]
Women in Ad Tech: Is the Industry Inclusive Enough?
We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions. The tech industry is not known for being diverse. Who first comes to [...]
Digest: Fox announces ‘Fox One’ Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode’ Button in Place of ‘I’m Feeling Lucky’
In today’s Digest, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment [...]
Wolt Ads’ Catalina Salazar on E-Commerce Shifts, Strategies Driving Retail Media Success and the Evolving Delivery Market
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. Salazar expands on: The current state of retail media and e-commerce/key shifts shaping [...]
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me.
In her latest column, ad tech expert Shirley Marschall takes a look at the old promise of perfect targeting, and why it really needs to be done better... Digital advertising has always chased the promise of perfect targeting. First came cookies: [...]
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Agentic AI: Beyond the Buzzword -
Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators -
How AI is Changing the Ad Tech Industry Beyond Just Automation -
Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk’s X Lawsuit -
The Stack: Major updates in Tech and Media
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