This week, China’s top 10 e-commerce players have been unveiled and are expected to account for more than 85% of the country’s total online retail sales by year-end, with Alibaba taking pole position. The market leader is expected to grab a 58.2% share of total e-commerce sales, followed by JD.com with a 16.3% share, according to eMarketer. The two leaders, though, would face increasing pressure from new market players that have emerged as “credible competitors” over the past few years, offering [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG Elects New Leadership Team; Most AU Consumers Don’t Know How Apps Use Their Data; Sizmek Offers Bundled Programmatic Dynamic Creative Ads; and AANA Reviews Gender Guidance for Ads. China to Spend Most Time Watching Online Video Consumers in China, by 2020, will [...]

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Following Flashtalking’s recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process, when it comes to achieving personalisation. ExchangeWire: Flashtalking recently merged with DCO specialist Spongecell. What does this mean in terms of your positioning in the market? John Nardone: With our strong market presence in the UK and Europe, and Spongcell’s high visibility in the U.S., the acquisition of Spongecell solidifies our leadership position in dynamic [...]

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Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few weeks ago, I was struck by the constant use, throughout the day by various panelists, of the generic term ‘advertiser’. Having worked on Customer Experience at Oracle for two years now, I spend a lot of time talking to marketers, [...]

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Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath’s Asia-Pacific head of platforms Erin Chao discusses the merits of adopting advanced analytics tools and why standard data tools no longer are effective. Few industries have been disrupted as much as publishing in recent years, with industry players having to fight tooth and nail to secure revenues in a highly crowded [...]

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Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and the impact of GDPR on the advertising industry. ExchangeWire: Taboola announced projected revenue of USD$1bn (£754.98m) this year. To what do you owe your success? Adam Singolda: We have been in the discovery/recommendation industry for 10 years and our business has evolved [...]

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Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but the challenge may lie in how retailers really are engaging their customers and if they are tapping the right tools to do so. At RetailTechNews’ inaugural RetailTechSummit held in Singapore, panellists debated the state of retail in markets such as Singapore, where the likes of Banana Republic, Gap, and American Eagle Outfitters shuttered their physical outlets early this year [...]

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With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative vehicles for brand advertising and summarises key elements of effective campaigns. Since the dawn of television, sporting events have captured the hearts of millions of fans worldwide. Add social media and live streaming to the mix, and those fans are now engaging with each other, event organisers and broadcasters, and associated brands more than ever. In [...]

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User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it’s about finding the highest quality users and moving beyond impressions and installs, to engagement and lifetime value. TheGamingEconomy speaks exclusively with Amit Dar, general manager, U.S., Taptica, about why user acquisition for mobile gaming is changing and the importance of setting goals for [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on ‘Premium At Scale’. New Funding for MediaMath Enterprise software provider MediaMath announces new funding. Led by Searchlight Capital, the new capital to the tune of USD$225m (£170m) will be invested in technology and hiring, MediaMath says. This includes investment in the expansion [...]

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