ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Ad Tech not dead yet as Exelate exits For $200 million; Zalando buys Metrigo for $3 million as it looks to in-house its buying function; and Rubicon releases third annual mobile buyer survey.

Nielsen Acquires Exelate for $200 million; Ad Tech not dead yet, clearly

With an unprecedented number of stories over the past two weeks about the [...]

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The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust.

These were among the range of issues discussed at the Programmatic Summit held in Sydney this week, where keynote and panel speakers touched on opportunities and challenges facing the industry today; including [...]

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Tags Ad NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioural TargetingBig DataBrandBroadcasterDataFragmentationmeasurementMedia BuyingMobileMobilePremiumPrivacyProgrammaticPublisherRTBTrading DesktransparencyViewability

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesian JV launches RTB exchange; Singtel offers virtual, augmented reality for ads; Dentsu Isobar acquires Vietnam’s Emerald, sets up investment arm in China; and Mindshare sets up shop in New Zealand.

Indonesian JV launches RTB exchange

Ooredoo Group’s Indosat and Smaato have formed a joint venture to launch the new Indonesia Mobile Exchange (IMX), touted to be [...]

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Tags Ad ExchangeAd NetworkAdvertiserAgencyAPACChinaMobileNew ZealandProgrammaticRTBSingaporeSoutheast AsiaTV

Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers.

I suspect we all have a select group of friends that seem to appear disproportionately on our Facebook feeds. Their updates garner dozens of likes and the content they post gets plenty of shares and comments. Clearly the creative minds at Facebook have taken note of these influential users and have been busy working out what value their activity can bring to the company. The answer came [...]

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Tags AdvertiserAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingDataFacebookSocial Targeting

Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads.

The announcement last week from Facebook on its new Product Ads has certainly added fuel to the proverbial fire that is raging between media commentators on who will dominate the future of online retail advertising: Facebook or Google. The fact is, given the scale of Facebook’s user base, and its growing dominance of both mobile display and desktop [...]

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Tags Audience BuyingEuropeFacebookMedia BuyingSocial Targeting

Ben Crain, Improve Digital, chief strategy officer, says the full automation of the media sales transaction is all but inevitable. Just as ‘ecommerce’ is now simply ‘retail,’ you can rest assured that full automation is coming to media sales.

“The future has already arrived. It’s just not evenly distributed yet.” – William Gibson

Certainly, I can hear the feedback from readers now – “Sure, old news. Move along.” Depending on the region and country where you live, it may have already hit [...]

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This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it wasn’t the usual spammy “top five ways YOU can become a C-level parody by observing a generic listicle of unoriginal thinking” fare.

No, instead it was a piece around consolidation in advertising technology. Now you might also be thinking right now that this is also rather generic. And to be frank, it is.

However, the piece, written by a [...]

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Tags AdvertiserAnalyticsDisplaySAAS

Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’ businesses from the sector. Barring a few exceptions, mobile advertising is a minority interest at the show. ExchangeWire examines efforts to increase the profile of the advertising industry at the show.

The 2015 installment of the event is barely a morning old, and the industry’s largest device manufacturers (Samsung, LG and Huawei) have [...]

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Tags Ad ExchangeAd NetworkDataEuropeFacebookMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTB

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s OOH sector primed for programmatic disruption; European ad tech pairing join forces; and US firms man-up ahead of European expansion.

Rubicon Project posts strong gains

A little under a year after it first went public, and Rubicon Project this week posted impressive gains in its latest earnings call, with revenue ($41.8m) [...]

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Tags Ad TradingAdvertiserAgencyDataDigital MarketingDisplayEuropeGermanyMarketerMedia BuyingProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoPublisherRTBStackStrategic Investment

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: AU online ad spend hit $4.6bn; AdRoll goes to Japan with new local team; SpotXchange offers programmatic video guide for APAC broadcasters; Indian ad market grows to $6.57bn in 2014.

AU online ad spend hit $4.6bn

Australia’s online advertising expenditure last year grew 16% year-on-year to reach $4.6bn, with the fourth quarter raking in $1.2bn on a [...]

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Tags AdvertiserAPACAustraliaBroadcasterIndiaJapanMedia BuyingMobileProgrammaticProgrammatic VideoRetargetingTVVideo