• Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

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  • Understanding How Retailers Use Location Data: Q&A with Rippll

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  • The Realities of Extended Reality – Q&A with Joel LaMontagne, CEO, Trivver

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  • The Business of Voice Assistants in the Retail Sector

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  • Prime Membership Numbers Announced; USPS Could Make Amazon Suffer

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  • Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

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  • ID5's Mathieu Roche Discusses Cookie Syncing

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing.

    Roche discusses:

    – How users are currently identified across the digital supply chain and how matching tables work – How the existing systems in place affect page latency and user experience – The existing challenges of data leakage and match rates – The impact the impending GDPR will have on cookie syncing – Why a centralised infrastructure will clean up the cooking syncing process

     

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  • AdWeek Europe 2018: Industry Responds

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  • Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data

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  • Trusted & Transparent Leadership in Verification – Why Now Is the Time for Action: Q&A with Nick Morley, EMEA MD, Integral Ad Science

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