Total Media’s Celine Saturnino on Digital Ads, US Vs TikTok, and Programmatic Transparency
On this week's episode of The MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss digital ads becoming more relevant, TikTok opening their algorithms to the US, the latest ISBA [...]
Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
The MadTech Podcast Special: Demystifying Web3
On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the [...]
Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]