In today’s ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia’s leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a shop on Tmall, the Chinese ecommerce platform owned by Alibaba Group, as they seek to expand their footprint globally. The health and wellness brand have already launched over 40 of their most popular products, including fish oils and collagen, on [...]

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In today’s ExchangeWire news digest: Amazon have reportedly begun blocking Google’s FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK’s leading retailer in the next four years; and CAA sell their majority stake in production studio wiip to JTBC.   Amazon block Google FLoC Amazon have begun blocking FLoC, Google’s post-cookie initiative for Chrome, from some of their websites. The ecommerce giant have changed the source code behind their flagship site, Amazon.com, as well as WholeFoods.com [...]

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In today’s ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US’ TV upfront market will grow by 7.6% in the 2021-22 season.   Irish Council for Civil Liberties sue IAB Tech Lab over RTB The Irish Council for Civil Liberties are taking the Interactive Advertising Bureau’s (IAB) Tech Lab to court. The legal challenge, filed [...]

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In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo.   Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]

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In today’s ExchangeWire news digest: GroupM release their mid-year forecast for the UK’s ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services’ linear TV ad spend increases.   GroupM mid-year forecast emphasises digital’s ascendancy The UK’s advertising market will grow by 24% in 2021, despite the ongoing economic impact of COVID-19. That’s according to GroupM’s mid-year forecast, released last week, which found that the space has experienced “impressive” growth over the past 6 months. Digital remains [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers’ IP addresses; the latest IIDEA census reveals that Italy’s gaming industry is on the rise; and Tesla agree to store their Chinese customers’ data within China.   Twitter trial “Blue” subscription service Twitter have launched a paid subscription service [...]

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Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group has been rapidly growing since its inception last year, following the acquisitions of Verve, a location-based mobile marketing platform, PubNative, a global mobile ad exchange, Platform161, a performance DSP, and Nexstar Digital’s video and connected TV (CTV) advertising platform (formerly [...]

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In today’s ExchangeWire news digest: Tesla agree to store their Chinese customers’ data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep Chinese data in China despite privacy concerns Tesla will store the data of their Chinese customers within China, having set up a domestic data centre to conduct the “localisation of data storage”. The move follows the introduction of new regulations surrounding [...]

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