Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital’s platform, and the key role of transparency in the ad tech industry 

Aee-Ni Jaskolla: As a CPO, I manage and lead the development of the entire product portfolio, as well as the end-to-end [...]

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Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), Global CMO, Adslot, talks about how buying directly and properly utilising the publisher relationship may be the answer to combat these ongoing industry issues.

For over two decades display advertising has been a staple for helping marketers connect with audiences around [...]

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We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive entertainment experience. Writing exclusively for ExchangeWire, Shane Leahy, CEO, Tola Mobile, explains why there is so much value in the second screen.

Research suggests that 83% of people are now browsing a second screen while watching TV. [...]

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Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.

Businesses large and small have often struggled to find good hires. Last year, according to the Society [...]

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Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an alternative way of delivering news. But as the industry stabilises, like print, online publications are reaching scale and hitting new challenges – traffic growth is stagnating, and ad revenue simply isn’t enough anymore. In this piece, Christophe Bize (pictured below), VP data and mobile analytics at Ogury, explains that using a correct balance of data is key to to reaping [...]