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  • Now & Next: Header Bidding

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  • APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

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  • TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B

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  • Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic

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  • IAB AU Calls for Structure, Simplicity & Transparency

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  • Reamp Invests in Digital Data Automation; TV2U Launches OTT Services in Brazil

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  • Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

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  • GDPR Is a Game Changer, Not a Death Knell: Q&A with Tiffany Morris, Lotame

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  • Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH

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  • Road to ATS Paris: M6 Publicité's Thibaud Chevalier Discusses French Programmatic TV Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the fifth of the series, Juvillier interviews Thibaud Chevalier, programmatic & business development director, M6 Publicité who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic strategy and [...]

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