The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0% growth observed over the next three months. Confidence in own-company financial prospects has also plummeted to the lowest levels observed since 2011, largely attributed to political uncertainty. However, internet marketing budgets are set to increase by 11.5%, driven by continued technological innovation. Report highlights – Net UK marketing budgets flatline, with 0% growth/decline forecast following +8.7% increase [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side. Dentsu Aegis Network takes majority stake in Ugam Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving [...]

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Over the last month, the Information Commissioner’s Office (ICO) has announced a trio of measures set to raise the hackles of ad tech. Firstly, the authority released its ‘Update Report Into Ad Tech and Real Time Bidding’, which raised questions on the legality of RTB, the fundamental bidding process underpinning the programmatic industry. Subsequently the body published updated guidelines on the use of cookies, clarifying previously subjective aspects of GDPR, whilst bringing the use of cookie walls into further doubt. [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its universal ID solution via Prebid; LUMA presents Market Report Q2 2019; Pubstack secures USD$2.3m (£2.05m) in funding; mediasmart partners with zeotap; and Kantar launches new services enabling direct integration with TGI consumer data. ID5 releases its universal ID solution via Prebid ID5, an independent identity solution for digital advertising, has announced that its Universal ID is now [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO has proposed imposing record fines of £183m and £99m on British Airways and Marriott International respectively for data breaches in violation of GDPR. How will these fines change the way these companies deal with cyber security? Will these examples resonate with advertising and [...]

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While the opportunities in connected TV (CTV) are getting clearer, as demonstrated by the proliferation of ad tech firms offering solutions around the platform, understanding of the entire CTV ecosystem remains relatively poor, thus discouraging investment from both brands and advertisers. Legislation, regional market variance, and how CTV fits in with other emerging data driven channels, are all key considerations to account for when advertising through the medium. To shed some light on these, ExchangeWire speaks with Erin Jang (pictured below), [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]

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The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development and poor adoption of first-price auctions, have until now prevented header bidding from being as effective a system on mobile environments. Following on from vibrant discussion at ATS Singapore, Freddy Friedman, chief product officer at Smaato, discusses with ExchangeWire on why [...]

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Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being developed to overcome such issues. In this Q&A with ExchangeWire, Marin Software co-founder and CEO Chris Lien (pictured below) discusses how machine learning has been used to optimise ad spend and measurement, as well as how this can feed into cross [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline in Q1; RhythmOne launches its programmatic platform in Europe; Channel Factory expands across Nordics, Poland and UK; and Contentsquare acquires Clicktale. DAX publishes annual ‘The Rise of Digital Audio Advertising’ report DAX, the digital audio exchange created by Global, has today released [...]

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