ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up.
Appnexus helps Microsoft make inventory 100% programmatic
Appnexus and Microsoft are expanding their partnership. As part of Microsoft’s restructuring of their online marketing arm, which has been part-sold to AOL, Microsoft is going 100% programmatic in key markets.
Since the beginning of October [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu opens three new APAC offices; AU gets best practice guidelines for native ads.
Use of display ads expected to drop as APAC marketers opt for content
Some 70% of marketers and agencies in Asia-Pacific currently tapped display ads as part of [...]
We’ve become used to bandying around facts and figures that relate to mobile usage. In fact, we’ve become so used to it that they have lost some of their impact. In this piece, Tom Farrell, VP marketing, EMEA at Swrve (pictured below) argues that we sometimes need to stop, think and remember that in the space of ten years this technology has gone from a prototype to the palms of somewhere approaching five billion hands.
The pace of that change matters, [...]
86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 86% of UK media agencies evolving business to incorporate ad tech; 41% of financial institutions spend less than 20% on programmatic; Quarter of brits plan to purchase on Black Friday; Three quarters of brits use smartphones to access social media; and Two-thirds of tweets related to live broadcasts.
Agencies responding to [...]
Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and complex business operations that require local knowledge to manoeuvre successfully.
Several foreign ad tech companies have attempted to launch in the Asian economic powerhouse only to fall back after realising they underestimated the intricacy of the local market, observes Rohit Kumar, Asia-Pacific managing director of Sociomantic Labs. Competition also is incredibly tough, he says, stressing the need to acquire local [...]
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct.
Programmatic video is entering a new era. As agencies see the benefits of trading programmatically, premium publishers are increasingly embracing it due to the availability of more publisher-focussed technologies, giving them control and therefore trust in programmatic ad trading. This signals the ongoing proliferation of programmatic media trading, which is [...]
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players.
This summer, Business Insider released its US Digital Media Ad Spend Report. While US-centric, the research provides some great insights into projected growth figures, including this: Mobile ad spend will surpass desktop by 2019. As brands and budgets [...]
This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about small digital ad markets in the region; Global Data Bank debuts in Brazil promising a data platform that can cost up to a third of other third-party data providers.
Why ‘Content Views’ is Yet Another Meaningless Metric Innovation in a Publisher Arms Race to the Top
The search for a big number to wave in front of an advertiser has led to the introduction of content views as a metric. But as a site owner, Adnan Ebrahim, founder and CEO of Car Throttle (pictured below), argues that it is better to give advertisers real numbers of users that have true quality.
You may have heard of BuzzFeed CEO Jonah Peretti’s recent internal memo to staff giving an update on his business, or in his own words, a [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at programmatic from the sell-side; and Spree7 acquisition opens new markets for MediaMath;
Sky Media partners with Videology
With a plethora of digital inventory at their disposal, media group Sky wants a programmatic system of their own. To that end, the group’s advertising [...]