Online sales are soaring in the UK. So much so, that Brits spend more online, per household, than any other country. Yet, despite the fact the first purchase made over the web was over 14 years ago, many brands still have a long way to go to provide the experience online shoppers expect. In this piece, Amit Sharma (pictured below), CEO, Narvar, tells RetailTechNews how the post-purchase experience can go a long way to building stronger relationships between brands and consumers. 

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Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within the GDPR framework, EU approaches to regulation, and U.S. attitudes to GDPR. ExchangeWire: How are you ensuring that you and your clients are GDPR-compliant? Amit Dar: Taptica is committed to data protection compliance throughout its offering and is taking all steps necessary [...]

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Retailers are all, in some way or another, going through digital transformation, whether this is planning for the distant future, or implementing technology today. In this piece, Anshuman Singh, GM & head of digital strategy & consulting, Mindtree, tells RetailTechNews how brands and retailers alike are continuing to get to grips with their tech. RetailTechNews: What obstacles are stopping retailers from fully embracing digital? Anshuman Singh: Although we are starting to see an increase in the number of retailers [...]

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RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking on Google & Criteo; The Retail War in India Isn’t Over; and Alexa Poses Problem for Brands. Amazon Taking on Google & Criteo Amazon is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; and Grapeshot Offers Contextual Data for Video. Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform After beta-testing since February this year, audience insights provider Quantcast is launching its platform Quantcast Choice, implementing the IAB Europe’s Transparency and Consent [...]

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RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data; and U.S. Tops Data-Protection Rankings. UK Mobile Purchase Growth Rates Surge Q1 2018 saw a 66% increase in smartphone purchase growth rate compared to Q4 2017, according to stats from Criteo’s Q1 Global Commerce Review. This highlights the increasing speed at which shoppers are adopting mobile as [...]

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Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX’s potential expansion plans, the quality and transparency issues in the programmatic industry, and the trends to be expected as a consequence of new privacy and data regulations.  ExchangeWire: With OpenX experiencing its 10th consecutive year of growth, what areas will the company expand into going forward? Gavin Stirrat: Mobile and video have delivered phenomenal growth for our business over the [...]

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While blockchain is not new, it’s a technology that’s starting to make waves in the retail space and is increasingly one retailers can’t ignore. In this piece for RetailTechNews, James Pruden (pictured below), studio director, Xigen, explains that, while blockchain made its name in powering cryptocurrencies, it can offer so much more in helping retailers to drive loyalty and deliver personalised experiences to customers. However, it’s in cryptocurrency where blockchain offers immediate stand-out opportunities for retailers. Why cryptocurrency must [...]

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Developments in artificial intelligence (AI) are forming our future world, from advancements in robotics leading us to increasingly human-like AI bots, to an upsurge in focus on the creation of truly autonomous vehicles. However, the question of ethics remains. With increasing technological advancements, it can sometimes seem like there are more questions than answers for the future of AI. Dr Steve Marsh (pictured below), founder and CTO, GeoSpock, explores recent developments, barriers to success, and answers ExchangeWire’s questions, with his [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury Ad Market; Hausmann Rebrands as ‘The Haus’; and Cheetah Mobile Aims to Cut Ad Fraud. Two AU Advertising Boards to Merge The Australian Association of National Advertisers (AANA) and Advertising Standards Bureau (ASB) have agreed to merge as part [...]

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