Announcing the Launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest trend in marketing right now. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Dollar Shave Club, Casper, Warby Parker, Monzo, and Airbnb. This has impacted the broader marketing ecosystem, as DTC brands forgo traditional [...]
Latest IPA Bellwether Report Reveals Flatlining Marketing Spend
The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit and a general lack of economic certainty, or is it purely cyclical? Experts share their views on the findings. Media agencies will need to integrate brands’ tech-first approach “Although last quarter saw a slower growth rate for main media advertising, it is [...]
Weekly Focus APAC: Security Fear Drives Retailers Away From Digital
In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security Fear Drives APAC Retailers Away From Digital Three out of five retail businesses in Asia-Pacific say concerns about cybersecurity have hindered the progress of their digital transformation initiatives. Their worries might be founded, as a cyberattack could cost an average of USD$18.7m [...]
Everyday Reality: Very Specific 2019 Ad Tech Predictions
If you aren’t bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations. I’ve seen all the big predictions pieces. “CX will be in!” “AI will dominate!” Yeah, yeah. Tell that to the media trader who has 57 ad groups to create for the new Valentine’s Day campaign about to launch. These are boots-on-the-ground predictions. These are predictions that deal with [...]
The Privacy & Security Nightmare That Is Mobile
In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my mind racing with a litany of unimaginable horrors brought on by today’s mobile technology and apps. Combine that with the collection and abuse of personal information by ad tech, and we have the perfect storm for a privacy and security [...]
First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group to Acquire Video Technology Company Yospace; and IgnitionOne Experiences Continued Growth with Market-Leading Customer Intelligence Platform. First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity [...]
Mathieu Roche, ID5, Discusses the Ad Tech's Maturation & Thriving as a Start-up
On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest madtech news and trends. In this week’s episode: – Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach – LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space – RTL Group’s acquisition of Yospace and why [...]
It's Time for Digital to Take the Driving Seat
When it comes down to it, some things are done a certain way because it just makes sense – whether that’s because it’s simpler, or because it produces better results: socks before shoes. Dinner before dessert. Tea before milk – hopefully. As for current media planning methods, however, there’s still work to be done to make the process as smart – and as fruitful – as possible, explains Ilona Lubojemska, director of client services, The Trade Desk, in this piece for [...]
ATS London 2018: The Application of Blockchain
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder & CEO, MetaX – Shailley Singh, Head Of Product Management, IAB Tech Lab – Charles Manning, Founder and CEO, Kochava
China's Government Ends 9-Month Freeze on New Game Approvals
China may be the world’s biggest game market, with regard to user numbers and revenues, but for many months the nation’s Government had declined to approve a single new game. That all changed in recent days. As reported by the South China Morning Post, a new body, the State Administration of Radio and Television (SART), was formed in March 2018, with a view to monitoring media content intended for public consumption. From 28 March 2018, no new game titles were approved [...]
