Maturity in Media: From Buzzwords to Real Implementation
This ATS London session explores how AI is being used across planning, buying, creative, and measurement, and where maturity is still early.
ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready
In this live TraderTalk at ATS London, Experian CPO Sarah Robertson examines how brands can use data to understand the fullness of consumers.
Two Ways to Ruin the Wine: When Good Inventory Goes Bad
In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…
