In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a 6-month rectification program for tech firms; ShareChat reach a valuation of USD $2.88bn after raising USD $145m; and Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers.   Paytm prepare for IPO Indian digital payments [...]

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In today’s ExchangeWire news digest: Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers; Facebook report the fastest quarterly growth for 5 years in Q2 2021, but warn that growth will slow; and electrical vehicle subscription service Onto have raised USD $175m in a series B funding round.   Walmart to begin selling ecommerce tech Walmart have announced that they will make the technology behind their ecommerce operations available to other retailers. Through a strategic [...]

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Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the United States. Ahead of the massive infrastructure rollout this necessitates, simultaneously expanding available out-of-home inventory at a prolific rate, ExchangeWire speaks to Adrian Keen, CEO of Instavolt, on the opportunities electric vehicle charging point advertising offers to marketers. How has the [...]

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In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech’s infrastructure has had, and will have, on brands. How important has digital become for brands in the last year or so? Digital has been growing exponentially as a primary mode of advertising throughout the funnel for few years now. Considering that even channels like TV and OOH are moving to programmatic, [...]

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In today’s ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV.   ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading Indian social media platform ShareChat have raised a further USD $145m (£104.6m), bringing their valuation to USD $2.88bn (£2.1bn). The announcement, made yesterday (27th July) comes less than 3 months after the company secured a valuation of USD $2.1bn (£1.5bn) [...]

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In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake news” is now enough to induce Thomas the Tank Engine-levels of eye rolling, awareness of disinformation is also reaching new highs, while at the same time continuing to thrive. The damage to a brand’s reputation from safety violations goes far beyond [...]

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In today’s ExchangeWire news digest: China’s Ministry of Industry and Information Technology have issued the nation’s tech firms with a 6-month rectification program to address anticompetitive practices and security threats; Indian food delivery startup Zomato have seen their share value rise after going public last week; and Blackstone have acquired a majority stake in edtech startup Simplilearn.   China issue tech giants with 6 month “rectification” program China’s Ministry of Industry and Information Technology (MIIT) have issued the country’s tech firms with orders [...]

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In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus pandemic continues to ebb and flow. How did the coronavirus pandemic affect the formation of brand partnerships? What will change as restriction measures ease, and what will remain? At their core, brand partnerships are built around a deep mutual understanding of clients [...]

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In today’s ExchangeWire news digest: Indian digital payments leader Paytm plan to go public; Facebook pledge USD $1bn to content creators; and Revolut become the UK’s most valuable fintech.   Paytm prepare for IPO Indian digital payments leader Paytm are planning to go public, with the aim of raising USD $2.2bn (£1.6bn) in an initial public offering (IPO). According to reports, the tech leader have said that they could raise up to USD $268m (£194.3m) in a pre-IPO funding round, and plan to [...]

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