It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported that Google was set to enter the outdoor market in Germany. Last week, in Asia, the tech giant put its intention into action, announcing a partnership with outdoor media owner Asiaray in Hong Kong. In this piece for ExchangeWire, Adrian Witter, head of digital, Kinetic, explains why he believes this is just the beginning for Google, but that [...]

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This week, Singapore electronics retailer Audio House has rolled out a new payment system that lets customers scan QR codes to complete their purchases; and they can do so using their own banking apps. Audio House said it had adopted NETS QR payment platform, enabling shoppers to select the payment mode at the cashier and scan the QR code displayed on the terminal to initiate the payment process. Developed by payments vendor Network for Electronic Transfers of Singapore (NETS), the QR platform [...]

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Digital platforms are empowering brands to widen their customer reach and sales channels, but they must tap the right tools and partners to ensure they have robust logistics support, says Joseph Ng (pictured below), CEO of Skyfy Technology, a Singapore-based provider of fleet management and vehicle tracking systems. In this byliner for RetailTechNews, Ng discusses key trends he sees unfolding in the Southeast Asian e-commerce landscape. Digital transformation has had a positive impact on e-commerce, especially in the areas of workflow [...]

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Despite the ongoing attention to the so-called ‘ad tech tax’ in the digital advertising ecosystem, it remains a challenge for marketers who continue to spend media dollars in programmatic channels, writes Oleg Korenfeld (pictured below), global chief platforms officer, Wavemaker Global. In this piece for ExchangeWire, Korenfeld explains why, in a complex market with many players, it’s important to understand where these ‘taxes’ are being applied before advertisers can determine which are valid and delivering value, and which ‘charges’ they might [...]

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ExchangeWire announces the return of ‘Ad Tech Personality of the Year 2018’ and launches its first ‘Ad Tech Rising Star’ award. Now in its fourth year, Ad Tech Personality of the Year recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Joanna Burton, VP of European strategy at SpotX; Jay Stevens, former CRO of Adform; and Sarah Wood, co-founder of Unruly. They received the prestigious accolade after being nominated by industry peers for their notable contribution [...]

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In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the most exciting developments.  ExchangeWire: Transparency has been under the spotlight over the last months. Has significant progress been made to increase quality and transparency since it hit the headlines? Tim Cadogan: Yes, there has been material progress in both quality [...]

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As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there’s an issue, but who does the responsibility fall to to do something about it? In this Q&A with ExchangeWire, Jenny Biggam (pictured below), founder, the7stars, discusses the challenge of creating a more diverse industry.  ExchangeWire: What are the main social and economic factors threatening to block the pipeline of skills entering the media industry? Jenny Biggam: Perhaps unsurprisingly, the most pressing obstacle [...]

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This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: ‘European Attitudes to Programmatic Advertising Report’ and ‘European Programmatic Market Sizing Report’. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look at some of their findings. Now in its fourth year, the ‘Attitudes to Programmatic Advertising’ report shows how opinions, adoption, and strategies are evolving. The report’s key findings show that: – Programmatic in-housing continues to [...]

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PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of private marketplaces (PMPs) by advertisers, and in-app fuelling mobile video, writes Roger Williams (pictured below), VP, international marketing, PubMatic, in this piece for ExchangeWire. Covering April to July 2018, the report straddled the pre- and post-General Data Protection Regulation (GDPR) [...]

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