With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, blind buying, and AI in the age of GDPR and the context of digital advertising. ExchangeWire: As a direct result of GDPR, we are seeing the evolution of cookieless tracking. Why do you think this is and how will this develop? Carl White: [...]

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RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen Z Using Multiple Devices for Shopping. Delaying the Death of the High Street The ‘death of the high street’ in the UK is not as imminent as we might think, according to findings from Mitel.While Brits do more online retail shopping than the French and Australians, [...]

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The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across the entire supply chain. For publishers, the process has been, and will continue to be, particularly challenging. But there are opportunities. ExchangeWire speaks exclusively with Romain Job (pictured below), chief product officer, Smart, about what the GDPR means for [...]

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Picking the right retail partners is a challenge faced by every brand. Invest too much in the wrong channel, and risk heavy losses, while the right channel can be a long-term, sustainable source of sales. Here, John Maltman, CEO, E Fundamentals, tells RetailTechNews why brands need to be doing more to analyse how their products are performing across different retailers, and how they can optimise their online selling strategy.  RetailTechNews: How does E Fundamentals’ technology work? John Maltman: [...]

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Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]

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This week, Alibaba’s logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to ‘speed-write’ product descriptions and shopping guides. To be located at the Chinese territory’s international airport, the project will be spearheaded by Alibaba’s Cainiao Network and its joint venture (JV) with China National Aviation Corporation and YTO Express. Cainiao owns a 51% stake in the JV, while China [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]

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Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]

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There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East will realise that the Chinese giants are facing no such issues. In this piece, Hannes Ben (pictured below), chief international officer, Forward3D, tells RetailTechNews just what British retailers could stand to gain by following the lead of their Chinese counterparts. 

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In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it is to invest marketing budgets in user acquisition and then just let users fade away without a sustainable follow-up strategy. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active [...]

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