In today’s ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it “inflated” its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and GroupM reports that UK ad spend fell by 4.4% in its 2020 End-of-Year Forecast.   LinkedIn faces lawsuits over inaccurate ad metrics LinkedIn is being taken to court for allegedly providing advertisers with inflated ad metrics. The work-place social media network is facing [...]

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ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was the outlook for digital transformation? Ryan Kangisser: The outlook was largely positive, in that most organisations had a clear transformation agenda, but against a backdrop of continued shifts in consumer behaviour, mixed with market forces, it remained for many a work [...]

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In today’s ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm’s 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy’s AGCM fines Apple €10m after ruling that the company misled customers in some of their iPhone ads.   Salesforce buys Slack for $27bn Marketing cloud vendor Salesforce has acquired Slack for over USD $27bn (£20.2bn) in what is the largest deal in the company’s history. Announcing the move in Tuesday [...]

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In today’s ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world’s biggest company if spun out from Amazon; and Zoom remains optimistic about fiscal forecasts despite cost of growing free user base.   Facebook agrees to pay UK news outlets for content Facebook has agreed to pay UK news outlets for some of their content from January next year. The announcement comes as the social [...]

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How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands’ approaches to innovation and digital transformation, and how the pandemic has affected the brand-agency dynamic. ExchangeWire: Which areas of innovation have interested you the most this year? Liam Brennan: Overall, I don’t think it’s been a particularly innovative year for brands. By that, I don’t mean brands haven’t been undergoing [...]

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In today’s ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes an offer to acquire 100% of WPP AUNZ’s shares.   UK sets up new Big Tech regulator The UK government has revealed that it is setting up a new agency dedicated to policing Big Tech. The Digital Markets Unit (DMU), which is scheduled [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of the revenue; BuzzFeed agrees to buy HuffPost as part of its larger deal with Verizon; the UK proposes a new bill that will formally ban Huawei from involvement in its 5G mobile network and impose tougher sanction for telco non-compliance; [...]

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Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile games publisher Voodoo, talks about the company’s current priorities and challenges, and elaborates on Voodoo’s partnership with Ogury. Who is Voodoo and what is your role? Voodoo is the world’s number one mobile games publisher. Our mission is to entertain the world. [...]

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