In today's ExchangeWire news digest: An illegal deal between Facebook and Google has come to light after a group of US states have filed their third amended complaint; TikTok consumer spending reached USD$2.3bn (£1.7bn) in 2021; and Bolt have raised [...]

Following the release of the Guide to Influencer Marketing ebook, Owen Hancock, marketing director EMEA at impact.com, discusses how the channel can be used effectively to bolster digital marketing efforts. Over the past couple of years, the partnership economy has developed [...]

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year.   NFTs will get hyped in gaming NFTs have become hugely [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Shares of Paytm have dropped to an all-time low since their market debut in November; Take-Two Interactive have [...]

In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...]

In today's ExchangeWire news digest: Facebook's second attempt to throw out the US Federal Trade Commission's (FTC) lawsuit is denied; Didi Chuxing have begun initial discussions with the Hong Kong Stock Exchange about going public, according to reports; and Lootex [...]

In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]