In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide is flooding out. How do advertisers ensure they’re not left high and dry? Explicit Consent ‘Explicit consent’ is a key requirement of the GDPR legislation. It’s going to mean the retargeters will struggle to find a viable business model, as [...]

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Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data. RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall? Doug Chisholm: Because many consumer apps use location for functionality [...]

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Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the the full spectrum of ‘extended reality’ (XR) can be monetised in a user-centric, environment-responsive way. 1) Hardware, software, and services for extended reality (XR) – encompassing AR, VR, mixed reality, and 3D – are expected to generate over USD$200bn (£141bn) [...]

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In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’.  The hype around voice-driven home assistants has reached a new intensity in recent months – and understandably so, given both the appetite from consumers to purchase these devices (Amazon’s Echo Dot was the best-selling item on the marketplace’s site [...]

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RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and Smart Speaker Market Booming. Prime Membership Numbers Announced Amazon Prime’s membership tops more than 100 million accounts worldwide, the company said this afternoon, revealing the number of subscribers to its fast-shipping programme for the first time. With a [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]

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With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. Among the key takeaways from the event were insights into programmatic, and how we need to tackle the diversity issue, combining creativity and data, GDPR and transparency. A Need for Agility “At this year’s AdWeek Europe, there were a [...]

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RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half (46%) of UK shoppers are worried about security of card transactions, according to data released by Paymentsense. Despite this, 80% of Brits say card transactions, including contactless, were their favourite form of payment.

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Trust and transparency – two words that have kept the industry focused on developing a sustainable ecosystem that serves all players fairly. Stemming from brand-safety scandals, ad-fraud discoveries, and viewability concerns, ad tech has seen it all in the past few years. So, having passed the year milestone in his position at Integral Ad Science, Nick Morley (pictured below), EMEA MD, IAS, calls for increased efforts to foster transparent and accountable trading. ExchangeWire: 2017 opened up discussion on current hot topics [...]

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