AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact the humans are rendering themselves surplus to requirements. Nicholas Larder, digital strategy director, Mediavest, thinks we shouldn’t be so quick to let AI take over. Writing exclusively for ExchangeWire, Larder bluntly explains why AI still needs the human touch and asks whether it’s not all just hype.
Winston Smith, that tortured employee of The Ministry of Truth, famously railed against his [...]
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year’s dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter’s struggle to monetise their app points to a wider industry issue, and how it can be overcome.
dmexco is arguably Europe’s leading conference for advertising and marketing technology. In the eight years that the event has been around, it has continued to grow and attract executives, companies, and marketers by [...]
In the second of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.
This episode covers:
– How publishers should navigate the world of header bidding, including why they would need a [...]
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett (pictured below), says that, for the right publishers, now’s the time to make a move that will transform the whole industry.
Digital publishers have done an incredible job in gaining control of their space in the programmatic environment. The advent of header bidding has driven [...]
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying HR operations to focus on talent. With 14 years’ experience in HR management, Laura Probert does just that. Probert was recently hired as director of talent for EMEA, Xaxis. The first role of its kind at Xaxis EMEA, it challenges Probert to put her skills and expertise towards developing and retaining talent across the EMEA [...]
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver [...]
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend accounted for 30.5% (£2.6bn) of total digital ad spend in 2015, which is up 60% from the previous year. Video is representing an increasingly large share of mobile digital ad spend, with both demand and supply experiencing a surge and starting to achieve similar levels.
In this special edition of TraderTalk TV for dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.
This episode will cover:
– How programmatic TV is developing
– The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium
– The state of programmatic TV in the German market
– Freewheel’s recent acquisition of StickyADS.tv
An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry.
Langley explains how the current ad tech financial trends are not new and not to be worried about – the four-year trend of ad tech share prices resembles that same trend of the NASDAQ between 1998 and 2003. Boom and bust is to be expected; and it does not hinder global ad tech M&A. Langley reminds [...]
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: ‘The Future of Marketing’. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet to be fully realised.
While programmatic now dominates digital display, already accounting for 70% of UK ad spend and set to tip three-quarters by 2017, it hasn’t reached maturity yet.
According to speakers in ‘The Future [...]