It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the ‘creative’ types, ad tech has built its own mini fringe festival around the main event. And let’s be honest here, it’s way more fun. I am not one of those hypocrites who badmouths the festival, while still indulging myself [...]

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In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency in some parts of [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN launches ethical advertising initiative; IX Open highlights: Index Exchange covers new programmatic industry leaps in identity, speed and partner value; and Adjust secures one of [...]

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This week’s edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O’Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; and Daniel Gerold, Director, Digital Technology, G+J EMS, discussing latest news in ad tech and martech. On this week’s episode: – Competition in the universal log-in space, with the launch of M-Login set to rival established players such as NetID. – Apple announcing [...]

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Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB Australia explains why this can cause significant strain, and how the launch of their new Mentorship Program aims to address this. Advertising businesses of all types have been experiencing rampant change over the past decade or so, much of it operationally [...]

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‘Transparency’, while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire industry, excluding the bad players. In a bid to promote transparency across their marketplace, Media.net have made the step to allow real-time third-party auditing of activity across the platform. Here ExchangeWire speaks with Namit Merchant, COO of Media.net to ascertain the [...]

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Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall. But does this truly mean the end for ad blockers, which [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest – a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round. If you have a story which you would like to be featured in an upcoming edition of the ExchangeWire APAC news roundup, please email press@exchangewire.com. Xandr launches Xandr Invest – a new global [...]

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There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage. ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s Blockgraph outlines new path for building the future of data-driven TV; Sublime announces acquisition of global measurement company Adledge; and IAS builds first-ever connected TV verification solution directly with leading video publishers including NBCUniversal and CBS Interactive. Stack makes its ad [...]

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