In today’s ExchangeWire news digest: GroupM survey reveals consumers’ concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers’ digital concerns Research released by WPP’s media investment arm, GroupM, reveals consumers’ feelings towards digital marketing. Surveying almost 14,000 consumers across 23 countries, the Consumer Trust in Digital Marketing survey made some notable discoveries, including that TV ads create a more positive impression on most consumers than digital, [...]

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Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation’s new CIIM metric. 1. What are the main objectives for the introduction of the CIIM metric? CIIM intends to prove the value of multicultural and inclusive advertising from a subjective conversation to an objective, empirical fact, demonstrating that culture enhances consumer connections while adding substantial incremental [...]

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In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with the ongoing crisis. COVID-19 sees publisher revenue guarantees falter Third-party revenue generating platforms for ad publishers have begun altering their payment processes. Altice-owned Teads and ad tech company GumGum Inc have sought changes to their payment arrangements with clients, with Teads invoking [...]

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In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition could expand after crisis I specialise in paid search and the two main clients I work on – a travel company and a global company with departments in several affected markets – have significantly limited spend, so day-to-day operations have quietened [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; ASOdesk raises USD$1M; and DoubleVerify Partners with Ad Council to Address COVID-19 Crisis. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of [...]

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In today’s ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of the web browser available on iOS, iPadOS and macOS, which were released on 24 March. The new measure should make browsing more secure for users [...]

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In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the sector can successfully adapt during such unprecedented times. Maintain salience through considerate branding activityWe are beginning to see the effects of these uncertain times and enforced changes on consumer behaviours. There has been caution from many brands about the best course [...]

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In today’s edition of ExchangeWire Daily Digest: the decision to postpone the Summer Olympics in Tokyo is expected to have a major impact on advertisers; Moove Media and XCO team up to help advertisers in Singapore; and Facebook announces it’s struggling to keep up with increased demand driven by the coronavirus outbreak. Tokyo 2020 postponement a blow to advertisers Japanese Prime Minister Shinzo Abe and the International Olympic Committee (IOC) confirmed yesterday that the upcoming Summer Olympics will be postponed until 2021. [...]

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