In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O’Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX.
– Header bidding in video versus display
– The necessity of header bidding in the display ecosystem, despite the supply constraint
– How SpotX is developing its ad server to manage holistic yield management as an evolution to the hack of header bidding
– The growth of programmatic TV and the future trend [...]
In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.
In this episode you will hear about:
– The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic
– How Adform has built privacy and security into its core products and how this works with the impending [...]
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.
– The key challenges facing publishers today
– How auction dynamics are impacting publishers
– The evolving role of the ad server and the SSP and how they will impact publishers’ future
– The support publishers need from the industry
– The dynamics of premium [...]
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change. Ray Kingman (pictured below), CEO, Semcasting, explains the advantages marketers have for cross-device campaigns with increased match rates using IP targeting.ExchangeWire: What is Mobile Footprints and how does it help marketers understand the customer journey more clearly? Who are some of your clients already using this technology?
Ray Kingman: Mobile Footprints provides a [...]
We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments in technology even faster. Challenges haven’t come sparingly to marketers, and approaches have had to change along the way, writes Chuck Moran, VP marketing, RhythmOne.
As programmatic and social began to take off, marketers too faced growing ad fraud, non-viewable impressions, a rise in bots, and increased uptake in ad-blocking technology. According to the IAB, 22% of British adults now use [...]
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.
These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers.
Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year's Mobile Marketing Association (MMA) Forum in Singapore.
During a panel discussion at about the region's programmatic landscape, focus inevitably centred on [...]
People who work remotely may sound like they are living the dream, and maybe they are. But they are professional, innovative, flexible, and could very well be your best employees. Writing exclusively for ExchangeWire, Dave Williams (pictured below), co-founder and chairman, NomadX, explains how ‘digital nomads’ are a growing pool of talent that the ad industry shouldn’t ignore, and could do well to support.
For most of us, going to work means waking up in the morning and going [...]
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk losing control of their revenue optimisation. At least, writes Jason Fairchild, CRO and co-founder, OpenX, this is what most publishers were led to believe as they began integrating one variety of containers or another to manage their programmatic revenue. Given the problems containers promise to solve, this evolution seems logical on the surface.
But the [...]
The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on people, businesses, and governments alike. This month, ExchangeWire’s Now & Next explores the methods and motivations behind cyber attacks, and how (or if) they can be mitigated.
Throwing your hat into the ring
Before we tar all hackers with the same brush, it is important to say that this [...]