In the face of the Google and Facebook duopoly and squeezed margins, which models will survive?

If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and Google growing disproportionately to the rest of the industry and, as a result, think they are ultimately unstoppable. It’s a fair point. Their growth cannot be denied, but on closer examination it’s [...]

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Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially first-timers – would do well to take some advice from some seasoned Cannes veterans.

With meetings, networking, and what will seem like endless traipsing from one location to another (and back again), you’ll need to make [...]

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If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this logic to the digital media supply chain, it becomes clear the entire system has become virtually unmanageable, writes Michael Barrett, president and CEO, Rubicon Project, exclusively for ExchangeWire.

We see this in the growing frustration among marketers and advertisers. We see it in the public call for digital publishers to be more accountable for the [...]

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What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing.

Sophie Light-Wilkinson: While the phrase ‘artificial intelligence’ may prompt fear in some people’s minds – perhaps preconditioned by Hollywood and sci-fi dramatisations of malevolent robots – [...]

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The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want for it by consumers. Bad website experiences, poor technology, and subpar advertising, leads to the use of ad-blocking tools, which in turn inhibits publishers from monetising their site, and advertisers from not being successful. Stuart MacDougall (pictured below), CTO, SourceKnowlege, explains how ad blocking affects the overall industry and the standards that should be put [...]