In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.
In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.
Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...
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