In today’s ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with a VR feature.   ByteDance to be omitted from TikTok Global, says Oracle   TikTok Global will be completely divested from original parent company ByteDance, according to a statement issued by executives at Oracle on Monday. The new iteration of the popular short-form video [...]

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In today’s ExchangeWire news digest: Google is accused of anti-competitive behaviour in India after removing Paytm from its Play Store; TikTok’s interim CEO calls on Facebook and Instagram to support it against a fresh ban from the US government; and the Australian government bolsters AAP with a $5m cash injection.   Google pulls Paytm, sparking concerns of app store monopoly in India   Concerns over the monopolisation of the app stores have surfaced in India after Google removed mobile payment service Paytm’s app from [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok’s US partner, but it’s revealed that it won’t be given the app’s original source code; digital publishers in Australia unite to express their fear that the ACCC’s News Media Bargaining Code could threaten diversity in the sector; sources predict that the FTC could be ready to file an antitrust lawsuit against Google by [...]

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Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges – with users often switching between several devices, and tighter regulation around targeting, advertisers must find a way to reach their audiences across devices in a compliant and transparent way. Mark Williams (pictured below), director EMEA at PubMatic, writes exclusively for ExchangeWire about the [...]

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In today’s ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns’ effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than a day’s notice; and Google faces probing questions at an antitrust subcommittee hearing on Tuesday.   WFA announces Cross Media Measurement Solution   The World Federation of Advertisers (WFA) has revealed that it has developed a dual cross-media measurement framework and technical solution for [...]

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It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking and socialising.  Unfortunately due to Covid-19, both the Glastonbury of ad tech, namely ATS London, and the physical DMEXCO have been canceled.  Sure, virtual events fill a tiny slice of this empty void – but ultimately it’s a bit like eating dry [...]

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Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology.  Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]

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In today’s ExchangeWire news digest: the Federal Trade Commission could reportedly file an antitrust suit against Facebook before the year is out; China reports its 5G users have climbed to over 110 million; and The Washington Post and Financial Times team up to offer joint digital subscriptions.   FTC predicted to file antitrust lawsuit against Facebook   The US’s Federal Trade Commission (FTC) is believed to be preparing to file an antitrust lawsuit against Facebook by the end of this year. The anticipated legal [...]

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