Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform. Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent [...]

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In today’s ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google’s implementation of its Privacy Sandbox; and Publicis Groupe’s Marcel Sydney is absorbed into Saatchi & Saatchi Australia.   BuzzFeed buys HuffPost Online publisher BuzzFeed has reached a deal to acquire HuffPost. The agreement, which was announced last Thursday (19th November), forms part of a larger deal in which saw BuzzFeed join forces with [...]

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In today’s ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company’s Partner Program; and cord-cutting slows in the US over Q3, but experts expect the trend to resume pace.   Telenor sells Tapad to Experian Norwegian telecoms firm Telenor has sold its ad tech subsidiary Tapad to Experian. The move, which had been recommended by industry consultant LUMA Partners, saw Experian attain full [...]

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In today’s ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big tech action The EU has been too slow to respond to anticompetitive threats imposed by big tech companies such as Google, Facebook, and Apple, as well as lacks the legal firepower to intervene appropriately, according to a newly-published report by the [...]

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In today’s ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m (£151.1m) in Series C funding at a valuation of USD$4.15bn (£3.13bn). The financing was led by Accel and supported by Summit Partners. Boston-based Klaviyo has now raised USD$385.5m to-date, and will use the latest injection for international expansion, R&D efforts, [...]

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In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m (£14.0m) extension to its Series C financing round brokered in July this year, taking total funding raised through the tranche to USD$60.5m (£45.8m). The extension was led by SignalFire’s Breakout Fund vehicle, and will be used by Zeotap to further [...]

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In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has submitted its S-1 registration documents with the US Securities and Exchange Commission as it files for an IPO on the Nasdaq stock exchange under the ticker PUBM, potentially netting the firm up to USD$75m (£57m). Despite the turbulent economic conditions [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers’ data; the EU Commission launches a fresh investigation into Amazon, accusing the ecommerce giant of using third-party seller information to give itself a competitive edge; Spotify acquires podcast platform Megaphone for USD $235m; and China lays out new laws to curb the power of the [...]

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