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  • Unmasking the True Value of Cross-Device Data

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  • InMobi Acquires AerServ; Swrve Partners with Segment

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  • Header Bidding is Dead – Long Live Header Bidding!

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  • Supply & Demand Path Optimisation – We Need to Find a Happy Medium

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  • Ads.txt Is Only *One* Solution to Ad Fraud: Q&A with Andy Evans, CMO, Sovrn

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  • Brazil Against Fake News During Elections; ‘Omnishopper’ Consumer Behaviour

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  • Amazon TAM startet in Deutschland; Plista Trendradar

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  • How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

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