Purpose Disruptors' Jonathan Wise Shares His Vision for a Sustainable Ad Industry
"As the architects of desire, we in the ad industry shape what people believe to be important, and this has a consequence." Jonathan Wise, Co-Founder of Purpose Disruptors, discusses why there is no better time than now for the ad industry [...]
As the Industry Evolves, so Does the Value of Contextual Targeting
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]
Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights
On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]
The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China
This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]
Connatix's Bill Swanson on the Evolution of Contextual Targeting
Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting. In this voxpop, Swanson details: How contextual targeting compares to alternatives in the post-cookie era Challenges faced by contextual How the industry can work [...]
Shula Sinclair Shares Insights on the Trials and Possibilities of Marketing to Gen Z
Ahead of her appearance at ATS London, CSO EMEA at mSix&Partners, Shula Sinclair, dissects the strategies and techniques that brands can employ to successfully engage with Gen Z. During this VoxPop, Shula discusses: Bridging the gap between technical and creative aspects [...]
The Cookie Cliff Is Coming. What Are You Going To Do Now?
The cookie deprecation date has been confirmed - so what's next? In the latest MadTech Sketch, Ciaran O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]
Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App
In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]
What to Expect at ATS London 2023
One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]
The Future of Data-Driven CTV: Interview with PubMatic & Adalyser
As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]
Popular Tradertalks
Latest Posts
-
The Stack: Apple Unveils New VR Headset; SEC Sues Coinbase -
Privacy: The State of Play -
Meta May be Taking AI to Instagram; Microsoft Chief Meets UK Chancellor Over Activision Deal -
ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon -
Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability
Follow ExchangeWire