Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley (pictured below), vice president product, demand and UI at Index Exchange discusses progress in the fight against fraud on the sell side, and how this can be replicated on the buy side to combat malicious actors. Over the past five years, [...]

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The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that their ads are published on appropriate platforms, and at a fair price. Ahead of the 2019 Brand Safety Summit on Thursday 9th May, Julia Smith (pictured below), partner at The 614 Group, writes exclusively for ExchangeWire on how firms are proactively [...]

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Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management methods have made this format one of the most exciting and rapidly developing sectors within the ad industry. In this article for ExchangeWire, Sue Hunt (pictured below), chief revenue officer of VIOOH, discusses how programmatic is affecting the oldest advertising medium, as well as what steps can be taken to scale OOH advertising going forward. Advertising’s oldest medium is becoming its [...]

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The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations across the categories. Celebrating businesses and their use of technology, expertise and innovation within ad tech and martech, The Wires is now in its third year globally, launching for the first time in APAC, to recognise the best the region has to offer. Cadreon/UM Malaysia are up for Best Digital Campaign, Best Mobile Campaign and Best Video Campaign for their work with [...]

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UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlightsQ4 2018 growth totalled £6.5bn, a year-on-year increase of 5.7%. This also marked the 22nd consecutive quarter of growth. Ad spend in 2019 is predicted to increase by 4.8%, reaching an estimated total of £24.7bn. Growth is predicted to be faster in 2020, with a rate of 5.5%, taking [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack; S4Capital announces strong Q1 2019 growth; FEPE International to rebrand as World Out of Home Organization; Adstream launches new project to help solve USD$80bn (£61.3bn) of global ad and marketing inefficiencies; and Telaria is first video management platform to institute comprehensive transparency initiative. Appodeal introduces Stack, scales mobile app businesses Appodeal, an ad tech company that recently [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest madtech news and trends In this week’s episode: – Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming? – Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self [...]

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The digital out-of-home (DOOH) market is one of the most rapidly growing sectors within advertising, with the global market predicted to be worth USD$11.33bn (£8.78bn) by 2023. However the market is poorly understood compared to ‘traditional’ forms of digital media, which are far easier to measure and optimise. The effectiveness of DOOH campaigns can also be blighted by a lack of creative innovation, essentially nullifying the possibilities of engagement and interactivity which the format can offer. For instance the use of [...]

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In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide array of carpooling and navigation apps set to capitalise on this sector. Following her keynote speech at ATS Paris on 3 April, ExchangeWire talks to Maude Menant (pictured below), agency manager at Waze, to discuss the programmatic launch of their Zero Speed Takeover Unit, the importance of varied ad formats and opportunities within in-vehicle advertising. ExchangeWire: What triggered the decision to [...]

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Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the most substantial purchases of all time within the marketing industry. Taming the unwieldy beast Data and digital transformation are clearly at the forefront of the group’s rationale for making such a substantial purchase, with the intended aim of becoming the “preferred transformation [...]

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