In today’s ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US’ TV upfront market will grow by 7.6% in the 2021-22 season.   Irish Council for Civil Liberties sue IAB Tech Lab over RTB The Irish Council for Civil Liberties are taking the Interactive Advertising Bureau’s (IAB) Tech Lab to court. The legal challenge, filed [...]

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In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo.   Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]

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In today’s ExchangeWire news digest: GroupM release their mid-year forecast for the UK’s ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services’ linear TV ad spend increases.   GroupM mid-year forecast emphasises digital’s ascendancy The UK’s advertising market will grow by 24% in 2021, despite the ongoing economic impact of COVID-19. That’s according to GroupM’s mid-year forecast, released last week, which found that the space has experienced “impressive” growth over the past 6 months. Digital remains [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers’ IP addresses; the latest IIDEA census reveals that Italy’s gaming industry is on the rise; and Tesla agree to store their Chinese customers’ data within China.   Twitter trial “Blue” subscription service Twitter have launched a paid subscription service [...]

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Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group has been rapidly growing since its inception last year, following the acquisitions of Verve, a location-based mobile marketing platform, PubNative, a global mobile ad exchange, Platform161, a performance DSP, and Nexstar Digital’s video and connected TV (CTV) advertising platform (formerly [...]

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In today’s ExchangeWire news digest: Tesla agree to store their Chinese customers’ data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep Chinese data in China despite privacy concerns Tesla will store the data of their Chinese customers within China, having set up a domestic data centre to conduct the “localisation of data storage”. The move follows the introduction of new regulations surrounding [...]

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In today’s ExchangeWire news digest: Italy’s gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from TA Associates.   Italy’s gaming industry grows Italy’s gaming industry is on the rise, according to a census by the country’s game association. The sector has grown 45% in the past 3 years, and now employs over 1,600 developers across 160 game studios, [...]

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CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of the TV ad market, the driver of convergence between TV and digital, steering new opportunities for addressable advertising and format innovation – the idea of CTV stormed the news columns of our industry, promising a bright digital future for TV. [...]

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