TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site Tour deal integrates out-of-home, video ads; Most HK advertisers unhappy with cross-channel campaigns; Shoppers want omni-channel, multi-screen experience;
TubeMogul-Site Tour deal integrates out-of-home, video ads
TubeMogul has inked a partnership with out-of-home ad exchange Site Tour, which will allow advertisers to programmatically purchase video ads on billboards, kiosks, and elevator screens in Australia.
The video ad services [...]
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Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer intent based on the places consumers visit.
Most location-based marketing initiatives target consumers in real-time based on where they are during the duration of the campaigns. The real potential of location technology, however, is the insights that it can provide so marketers can gain better understanding of consumer behaviour, Regina Goh, BlisMedia’s Asia managing director, said in an interview with ExchangeWire.
In this week’s TraderTalkTV, Mikko Kotila – author of the recent WFA report on best practices for brands buying in programmatic – discusses in detail how ad fraud works in the digital ad ecosystem.
In a lengthy episode, Kotila covers a number of key areas:
– How fraudsters can set up sites in a matter of minutes, generating fake traffic through bots – How easy it is for bots to infect user machines through the ad ecosystem – The type of bots fraudsters [...]
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state of programmatic advertising in emerging markets for the first time.
The figures compile statistics from the first quarter of 2015, revealing the average ad viewability rate in the UK to number 46%, making it the the leading [...]
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Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Are your video ads making an impression?; Annual global advertising spend on mobile devices is expected to reach $105bn by 2019 and the growing popularity of native advertising.
Google’s latest viewability research reveals:
— State of Video Ad Viewability – the average viewability of video ads across the web (not including YouTube) [...]
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth areas in the ad tech sector for 2015. ExchangeWire speaks to Steve McCartney, managing director, digital and programmatic, Europe, of supply-side plater WideOrbit to gauge broadcasters’ interest and concerns over the prospect.
EW: Where do you see the most resistance to transition towards TV ad buying, and what in your opinion is at the root of it?
SM: The biggest obstacle we’ve [...]
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej Zawadziński, Clearcode, CEO, explores the issues media agencies need to explore before deciding where to place their bets.
Traditionally, ad agencies had the upper hand in media buying; but now the highly effective technology developed and offered by ad tech companies allows advertisers to almost bypass the ad agency – enabling them to avail of lower costs [...]
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst telco consolidation; In-housing on the rise, Data orgy as Britain goes to the polls.
Rocket Fuel reveals latest figures
After news of its recent ‘efficiency drive’, where it pledged to increase efficiency to the tune of $130m, plus a clear out of its leadership team, Rocket Fuel this week reported its latest financials, posting a 40% annual [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo APAC clocks 74% revenue growth in 1Q15; Publicis to bring digital consultancy to Singapore; We Are Social opens up in China; and News Corp Australia hires commercial innovator.
Criteo APAC clocks 74% revenue growth in 1Q15
The retargeting company said its global revenue for the first quarter of 2015, ended March 31, grew 71% over the [...]
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from last week’s big data conference I-COM, as well as recent industry debates to assess the market’s attitude towards this trend.
Digital marketing, and the ad tech sector in particular, has become renowned for buzz phrases since its very inception, and ‘big [...]
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