On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month’s time? Is there a comparable situation in [...]

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2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, a figure which is surely set to grow. Writing exclusively for ExchangeWire, Matt Harty (pictured below), senior vice president of Asia Pacific at The Trade Desk, discusses the rise of competitive gaming, and how advertisers in Asia can tap into the [...]

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Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of broadcaster landscape, publishers, and languages, making it challenging for brands used to the more homogenised US environment. To address this challenge, RTL AdConnect has expanded its operations within the US by opening a new office in Los Angeles. In this Q&A [...]

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While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’ approach may not be appropriate. For example, the global travel market is continuing to bloom, particularly in emerging regions, and with that comes opportunities for the ad tech industry. In this exclusive article for ExchangeWire, Max Ueno (pictured below), VP of APAC, Sojern, details the state of the travel market in the Asia-Pacific region, along with [...]

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Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands. Writing exclusively for ExchangeWire, Sergio Valente (pictured below), director of communications at Globo, discusses the importance of brand transparency and audience engagement for Brazil’s largest content producer. The world is in motion; and it’s never been more important that brands and content providers alike keep in motion with [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019. Taptica International rebrand reflects video [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week’s episode: – Former Snapchat Chief Strategy Officer, Imran Khan, launches Verishop, a digital marketplace for luxury goods. Is there really an online luxury market and if so, will this type of offering capture that market? What about Asia’s desire for luxury retail, [...]

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In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, and whether programmatic is fulfilling its potential. ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected? Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low [...]

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Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a recap of some of the news you may have missed in the flurry Français, as well as comments from industry executives on the ground. UK behind the US in ad diversityAdobe has launched a report which explores the state of diversity [...]

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