• Take-Two Buy Zynga in Hefty Deal; European Parliament Violate GDPR

    In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]

  • ID Wars: The Battle for Contextual 2.0

    In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

  • Paytm Shares Plunge to Rock Bottom; The New York Times Agree to Purchase The Athletic

    In today's ExchangeWire news digest: Shares of Paytm have dropped 6% to a record low, from ₹1,226 (£12.2) to ₹1,155 (£11.5); The New York Times announce they have agreed to purchase The Athletic for USD$550m (£405.1m); and Sega executives re-consider [...]

  • Predictions 2022: Publishers & First-Party Data Part 2

    In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year.   Publishers will focus on facilitating well-informed consent, conveying the [...]

  • Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent take a stake in Monzo; China Mobile raise USD$9bn (£6.6bn) after Shanghai listing; and a new class [...]

  • foodpanda's Laura Kantor on "Q commerce"; Restaurants; and Environmental Consciousness

    On this week’s episode of TheMadTech Podcast, foodpanda's marketing & sustainability director Laura Kantor joins Mat Broughton and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - “Quick commerce” (or “Q commerce”) has taken [...]

  • Apple and Google Have Secret Deal, According to US Lawsuit; Meta Appeal CMA Decision to Sell GIPHY

    In today's ExchangeWire news digest: a new lawsuit has accused Google and Apple of having a non-compete agreement; Meta have applied to appeal the UK Competition and Markets Authority (CMA) ruling; and Integral Ad Science announce that they have acquired AI [...]

  • Predictions 2022: Contextual

    In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]

  • Predictions 2022: The Future of Measurement and Attribution

    In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

  • Predictions 2022: Publishers & First-Party Data Part 1

    In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]