ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick; Smartclip goes tech in Berlin; Adsquare appoints a new VP, and Fyber strengthens its leadership team.
First insights into Twitter’s MoPub native ad stats
Native ads have seen rapid growth in MoPub over the past 15 months, concludes Twitter in its first ever insight into [...]
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be featured at ATS London. Tickets for ATS London on Monday September 14 are now on sale. We do sell out every year, so make sure you get your ticket while they’re still available.
It is the age of the faux-publisher. It has become next to impossible to build a [...]
In today’s guest post, Time Inc. UK’s Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the digital advertising market has served technology entrepreneurs well in the past 10 years.
The emergence of networks, offerings of reach and scale, along with the ability to provide audience platforms that enable greater targeting, efficiencies and attribution has given these entrepreneurs the opportunity to change the fabric of the digital landscape.
Advertisers and publishers have watched as new advertising and marketing technology [...]
Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the dominant force in mobile display. How did they do it?
First, they adopted a native approach, building ads seamlessly into their content feed. It also helped that they logged data on hundreds of millions of active daily users to do cross-device targeting.
Now Facebook is looking to apply its targeting capabilities, as well native approach, to third-party mobile apps and sites. Using [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning in whirlpool of data; BuzzFeed inks joint venture with Yahoo Japan; APAC mobile users most active on Wednesdays; and Dentsu Aegis releases whitepaper on Asia user engagement.
Marketers drowning in whirlpool of data
Marketers across the Asia-Pacific region have access to ample data, but are struggling to extract useful information that can help them make better decisions.
UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers remain optimistic following positive growth in 2015; video ad popularity throughout the day by device; and global mobile advertising revenue reaches $31.9bn
More than a quarter of UK publishers achieved annual growth of more than 25% for the first time since early 2014
Deloitte, the business advisory firm, [...]
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those who can apply the learnings from TV into digital video, and vice versa, will be the ultimate winners. Sarah Lawson Johnston, managing director Europe, Mediaocean, speaks exclusively to ExchangeWire:
It won’t surprise anyone that media [...]
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.
Every major industry that has embraced a technological revolution, such as the assembly line, the combustion engine, investment banking, and so on, has found that many of the technologies that revolutionised their industry quickly became a low value commodity. This was due to the rapid rate of innovation this technology required with new players [...]
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves.
Without a proper measurement framework, distrust between brands and agencies, as well as vendors, will continue to play out and the gap between marketers and consumers will widen, says Peter Hubert, who is co-chair of IAB Singapore’s Measurement and Standards Committee and also [...]
Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch
In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis Group, tells about their newest client; and Edmardo Galli, IgnitionOne, LATAM, talks about how the digital market behaves in Brazil, where the economic growth is not as fast as it used to be.