By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation (GDPR) and how its implementation will affect businesses globally. Those who think the ruling doesn’t apply to them should probably think again. Todd Ruback (pictured below), chief privacy officer, Ghostery takes ExchangeWire back to basics and tells businesses they must not panic, but they must understand how the law applies to [...]
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. With Facebook’s 1.7 billion users, it is the largest publisher to date to take such a tough stance against ad blockers; and the move has certainly sparked debate. ExchangeWire spoke to some industry [...]
Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing initiatives; but a change in this mindset will need to come first from agencies.
In an interview with ExchangeWire, VML Southeast Asia and India CEO Tripti Lochan expressed frustration over the overemphasis on numbers as the only way to measure campaigns.
Pointing to digital agencies, Lochan said the industry had so heavily championed the capabilities of digital to measure everything, including [...]
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet greater fragmentation due to the proliferation of devices. Gareth Davies (pictured below), CEO, Adbrain writes exclusively for ExchangeWire about the evolution of cross-device and how owning a unified customer view is crucial to delivering a personalised marketing strategy.
Cross-device, or people-based marketing (the ability to target, measure, or engage a single person across all their digital devices), [...]
Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing technology aiding its development? ExchangeWire speak with Erik Mikisch (pictured below), VP marketing, Performance Horizon about how affiliate marketing is becoming ‘digital partner marketing’ and how the changing face of digital is making its [...]
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical aspects of fighting digital ad fraud and improving the effectiveness of digital advertising. Here, Dr Fou explains how publishers are affected by ad fraud and [...]
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids’ digital market is burgeoning into a multi-billion-dollar opportunity. With the recent launch of REX, the world’s first child-safe programmatic exchange, the opportunity to tap into this market has just become easier. And safer. ExchangeWire speak with Collins (pictured below) about the launch of REX and what this means for advertisers and publishers looking to [...]
In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.
Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.
Key discussion points include:
– Ad tech versus martech identities – Bridging the gap between [...]
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify’s recent announcement that it’s partnering with The Trade Desk, Rubicon Project, and AppNexus to launch programmatic audio globally, ExchangeWire speak exclusively with Tim Sims (pictured below), VP inventory partnership, The Trade Desk about how the partnership will work and what the future of programmatic audio looks like.
ExchangeWire: With Spotify partnering with The Trade Desk for [...]
We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these changes mean, particularly in the worlds of TV and video.
ExchangeWire: Mediaocean have a relatively unique position within the advertising ecosystem – what trends do you see in the convergence of traditional and new media?
Ramsey McGrory: Clients deliver approximately USD$128bn (£96.7bn) [...]