With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. Among the key takeaways from the event were insights into programmatic, and how we need to tackle the diversity issue, combining creativity and data, GDPR and transparency. A Need for Agility “At this year’s AdWeek Europe, there were a [...]

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RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half (46%) of UK shoppers are worried about security of card transactions, according to data released by Paymentsense. Despite this, 80% of Brits say card transactions, including contactless, were their favourite form of payment.

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Trust and transparency – two words that have kept the industry focused on developing a sustainable ecosystem that serves all players fairly. Stemming from brand-safety scandals, ad-fraud discoveries, and viewability concerns, ad tech has seen it all in the past few years. So, having passed the year milestone in his position at Integral Ad Science, Nick Morley (pictured below), EMEA MD, IAS, calls for increased efforts to foster transparent and accountable trading. ExchangeWire: 2017 opened up discussion on current hot topics [...]

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Whether it’s in-store, on their laptops, or through their mobiles, consumers expect an increasingly personalised shopping experience. In this Q&A with Jens Vang Lauridsen, vice president EMEA sales, Monetate, he explains why personalisation is a necessity, whether retailers are paying it enough attention, and how innovative technology, such as voice, will change the way personalisation works. RetailTechNews: Why is personalisation so important for retailers? Jens Vang Lauridsen: Personalisation is everything to retailers now because today’s consumers demand and [...]

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M&A is a massive part of today’s retail landscape; and in the UK this hasn’t got much bigger than Sainsbury’s 2016 takeover of Argos’ parent company Home Retail Group. RetailTechNews caught up with George Goley, CTO, Sainsbury’s-Argos recently at FUTR2020, to discuss how Argos is embracing retail technology, as well as some of the biggest trends in the space. RetailTechNews: How has retail technology helped Argos develop into a tech-driven company? George Goley: In 2012, Argos was [...]

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Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process. ExchangeWire: Why is brand safety such a difficult issue to solve for? Charles Manning, CEO, Kochava Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazines, Takes Others Digital-Only; IAB Tech Lab Unleashes Measurement SDK; and Dentsu Aegis Network Unveils New APAC Programmatic President. SPH Looks to Digital As 1H 2018 Falls Flat Singapore Press Holdings (SPH) has reported a 10.9% dip in its media business [...]

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This week, the spotlight is on marketers and the need for them to work within Southeast Asia’s expanding digital ecosystem, the growth of which is fuelled by Chinese investors and increasing use of e-commerce platforms and mobile payments. China’s tech giants in the past couple of years have been pumping big dollars into Southeast Asia. Specifically, Alibaba and its subsidiary Ant Financial, as well as Tencent, Didi, and JD.com last year invested more than USD$6bn (£4.33bn) in the region on mergers [...]

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Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market, said Katie Jansen, chief marketing officer of mobile marketing platform AppLovin. In addition, simply replanting marketing templates that worked in the West will almost certainly result in failure, Jansen cautions in this Q&A with ExchangeWire. ExchangeWire: Highlight [...]

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