For International Women’s Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and CEOs, who are paving the way for the future generations of female leaders. They share their personal experiences in the industry; views on the frustrations and successes with gender diversity; and advice for achieving a thriving career in technology. Women shouldn’t have to make a choice “Unfortunately, the presence of women in the technology sector has not [...]

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In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall Aims for 1,000 Stores with Cosmetic Brands; JD.Com Has Eye on Luxury Fashion Through Farfetch; and Indonesia Health Tech App Snags £49.19m in Series B. Alibaba Partners with Office Depot to Widen SMB Reach U.S. retail chain Office Depot has joined hands with Alibaba to broaden their online offerings for small and midsize businesses (SMBs). The alliance aims [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance Division; TabMo Activates DOOH, Connected TV & Audio on Hawk; and IgnitionOne Introduces Industry-First Creative Capabilities. Merkle Unveils Dedicated Northern Hub in Edinburgh Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week’s episode: – The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms – Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong – DTC brand, Heist, choosing OOH to scale and build [...]

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Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two very well-established technical standards really generating some genuine excitement amongst digital ad product specialists, writes Jonas Jaanimagi (pictured below), technology lead, IAB Australia, in this piece exclusively for ExchangeWire. The first is the OpenRTB protocols, which underpin programmatic operationally and were [...]

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In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018; and the Digital, Culture, House of Commons Media & Sport Committee Final Report on Disinformation & Fake News. Publisher Platform Adomik Launches UK Office Adomik, a Paris-based platform that simplifies monetisation for publishers, launched its UK [...]

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This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity. In this week’s episode: – The Facebook way of doing data – Criteo’s latest earnings and what they say about the future of retargeting – The opportunities and challenges of second-party data – [...]

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In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the word ‘disruption’ in our industry discourse – names like Allbirds, Glossier, and ThirdLove. In fact, just this past autumn, IAB hosted its first-ever Direct Brand Summit, an event explicitly designed to recognise the recent dramatic shift from the realm of traditional [...]

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