• ID5's Mathieu Roche Discusses Cookie Syncing

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing.

    Roche discusses:

    – How users are currently identified across the digital supply chain and how matching tables work – How the existing systems in place affect page latency and user experience – The existing challenges of data leakage and match rates – The impact the impending GDPR will have on cookie syncing – Why a centralised infrastructure will clean up the cooking syncing process

     

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  • AdWeek Europe 2018: Industry Responds

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  • Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data

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  • Trusted & Transparent Leadership in Verification – Why Now Is the Time for Action: Q&A with Nick Morley, EMEA MD, Integral Ad Science

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  • The Future of Personalisation: Q&A with Monetate

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  • Retail Technology Driving Change: Q&A with Sainsbury's-Argos

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  • Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava

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  • SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency

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  • Weekly Focus: Marketers Have More Options as Growing E-Commerce Expands SEA Digital Ecosystem

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  • China Mobile Market Requires Right Local Ad Experience

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