• UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

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  • Is In-Housing Viable in a World of Walled Gardens?

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  • Panel Discussion: The Evolution of Agencies & Technology

    To announce the launch of ExchangeWire’s latest research report,  ‘Agents of Change: The Rise of the Programmatic Media Agency’, in association with IPONWEB, Lindsay Rowntree, ExchangeWire’s head of content, chairs a panel discussion between Carol Chung, SVP, head of programmatic and media technology, Digitas; Danny Hopwood, president digital display, EMEA, Omnicom Media Group; Gawain Owen, digital strategy director, Jellyfish Online Marketing; and Dan Larden, global strategic partnerships director, Infectious Media to address the changing role of agencies and their relationships [...]

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  • Road To ATS London 2018 - The Service Model Part 1: Where In Housing Stems From

    ExchangeWire’s founder and CEO, Ciaran O’Kane, sits down with Danny Hopwood, president digital display EMEA at Omnicom Media Group to discuss the service model in part 1 of this 3 part session.

    Hopwood goes into detail about what has motivated brands to bring programmatic capabilities in-house, and what impact this has had on the agency model. This builds on a discussion had at a recent ExchangeWire breakfast briefing ahead of ATS London on Monday, September 10.

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  • Agents of Change: The Rise of the Programmatic Media Agency

    To announce the launch of ExchangeWire’s latest research report,  ‘Agents of Change: The Rise of the Programmatic Media Agency’, in association with IPONWEB, Brian Fitzpatrick, general manager, demand business unit, IPONWEB; and Hugh Williams, senior research analyst, ExchangeWire, present the findings of the global research, as well as the rationale behind analysing the changing face of programmatic technology within the agency landscape.

    The full report is available to download here.

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  • Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships

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  • Singapore Startup Wants to Help 'Bricks' Target Audience via Location

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  • Grabbing Gamers & Gaining Visibility with Rewarded Video

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  • Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

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  • Road to ATS London: Sublime Skinz' Andrew Buckman on Opportunities in Mobile

    With ATS London only six weeks away, ExchangeWire’s head of content, Lindsay Rowntree, chats with Andrew Buckman, MD EMEA, Sublime Skinz, in the first of a series of video interviews.

    Buckman discusses why there’s much to be positive about in the world of ad tech and, ahead of his participation in the panel discussion, ‘Behind the Numbers: The Truth in Mobile Programmatic’, why there’s still a plethora of opportunity in the mobile space.

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