On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s episode: – Sony shuts down its PlayStation Vue service. Are other streaming providers with a head start just too much competition for this type of service or could we see a diversified offering like Vue do well in markets outside the [...]
Ali Shah, head of technology policy at the Information Commissioner’s Office (ICO) joins ExchangeWire COO Rachel Smith to discuss the regulator’s viewpoint of the programmatic industry, following the publication of the Update Report into Adtech and Real-Time Bidding in June.
Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O’Kane detailing the past, present, and future of the advertising industry.
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. The world’s most popular video game console is sitting in our pockets right now. All brands should consider tapping into the gaming industry Research finds mobile gamers tend to be more receptive to advertising compared to non-gamers. Some 43% of mobile gamers [...]
In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is the foundation of digital advertising: the ability to individualise consumers (or their devices), rather than treat them as a group, is what enables audience qualification and targeting, frequency capping, and performance attribution – all fundamental to the success of digital [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by DoubleVerify’s Mark Pearlstein, CRO, and Tanzil Bukhari, managing director EMEA, to discuss the latest news in ad tech and martech. On this week’s episode: – Facebook is beginning its alpha-stage rollout of Facebook News to approximately 200,000 US users, its latest attempt to enter the News space, and is joining Apple News+ in directly paying certain “trusted” publishers to list their stories, distancing it from [...]
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following Safari’s lead, Mozilla’s browser released a feature automatically blocking third-party cookies for 100% of their user base. As one of the most popular browsers in Germany [...]
At ATS London 2019, ExchangeWire CEO Ciaran O’Kane was joined by Andrew Casale, president and CEO of Index Exchange, to discuss the future of the ad-funded model, the dichotomy between the anonymous and the authenticated web, and the effect of browser-enforced privacy initiatives on media spend.
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director – Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions. How can independent ad tech players outside of the walled gardens overcome restrictions on tracking caused by ITP and regulatory judgement? With regard to browsers that block third party cookies, there are few options: – For publishers who use Prebid as their header [...]