Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured below), chief strategy officer, Affectv about the steps marketers can take to overcome those challenges and take their creative campaigns to the next level.
For those marketers capitalising on the intersect between programmatic buying, audience targeting and dynamic creative, it is an exciting time to do so. We are seeing the opportunities truly emerge in 2016 [...]
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to hold back monetisation opportunities. In this week’s industry byliner, Vicki Lyon, Ooyala’s Asia-Pacific director of ad tech, highlights key issues that remain unresolved and explains why current solutions are not sufficient.
According to The Diffusion Group (TDG), the weekly average [...]
During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the IPA Q2 2016 Bellwether report (released 14 July). However, ad spend is predicted to fall for the first time since 2013.
Events, internet, and main media advertising were the primary beneficiaries of the upwards revisions to marketing budgets. Events marketing revealed a series record net balance of +13.4%, a sharp rise on Q1’s +6.3%. Internet recorded a net balance of +10.9%, [...]
There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind usage and how the industry can overcome the stigma of in-app investment.
ExchangeWire: When talking about mobile advertising, we are of course referring to mobile web and in-app. With the growth of in-app usage, how has the landscape of in-app advertising [...]
Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company’s flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon.
Microsoft’s earnings easily exceeded analysts’ expectations, highlights below:
– Revenue was USD$20.6bn (£15.72bn) GAAP, and US$22.6bn (£17.25bn) non-GAAP, compared to year-earlier revenue of USD$22.18bn (£16.93bn)
– Operating income was USD$3.1bn (£2.37bn) GAAP, and USD$6.2bn (£4.73bn) non-GAAP
– Net income was USD$3.1bn (£2.37bn) GAAP, and USD$5.5bn (£4.20bn) non-GAAP
– Diluted earnings per share [...]
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one important resource needed to achieve success: talent. In this piece, Michelle Chen (pictured below), director, learning and development, TubeMogul reveals to Exchangewire five top tips on how to source, recruit, and train programmatic talent.
1. Transparent and flexible
Every day is different in the field of programmatic ad buying. So, someone who likes structure and set patterns may not be [...]
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a single customer view is fundamental for delivering tailored and relevant experiences to consumers. In this piece, Jenna Tiffany, lead digital marketing strategist at Communicator (pictured below) explains why it’s time for businesses to break down silos [...]
Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix’s explosive growth period; and IBM close to showing year-on-year growth for the first time in 17 consecutive quarters.
Yahoo reported a year-on-year increase in revenue for the quarter ended 30 June. Both search and display revenue saw declines, dropping 13% and 7% year-on-year, respectively. Search revenue was USD$711m (£538m) for the [...]
Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? ExchangeWire speak with with Paul Carolan (pictured below), chief commercial officer, Widespace about the role mobile programmatic can play in advertising strategies.
ExchangeWire: As a business that focuses on branding, what encouraged the shift into [...]
This week’s Latin American Round Up brings news about iProspect Enterprise, which debuts its operations in Brazil; Colombia’s mobile market numbers, behind only Argentina and Chile in terms of mobile penetration; and Brazil’s newest startup accelerator: Smart Hub, which will focus on local players willing to work with data and performance in deals with agencies, advertisers, and publishers.