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Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: ‘The Future of Marketing’. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet to be fully realised.
While programmatic now dominates digital display, already accounting for 70% of UK ad spend and set to tip three-quarters by 2017, it hasn’t reached maturity yet.
According to speakers in ‘The Future [...]
Tags ATSats londondataDigital Marketingdigital marketingDisplayProgrammaticprogrammatic
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Dr Boris Mouzykantskii, IPONWEB Delivers Keynote Speech at ATS London 2016
The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation of the functionality of machine learning, which left the packed venue in awe, Dr Boris crescendoed into how machine learning fits into the modern world, outlining mistakes that can be made, describing data science as the Cheshire Cat to [...]
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Buyers & Sellers Need 100% Transparency on Intermediary Fees
With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view on the common theme present throughout the conference and, indeed, in the industry for a long time – transparency.
As the industry reflects on last week’s dmexco conference, an issue that was discussed at length – on the stage, at casual gatherings, and in closed-door conversations – is the persistent lack of transparency in the programmatic ecosystem. According to [...]
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Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two
In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.
This episode covers:
– How header bidding works and why it was developed in the first place
– The [...]
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Branding Automation: The Evolution of Digital Asset Management
Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand management, communication, and much more besides. However, the market being served by digital asset management is transforming; and the rise of digital is driving a shift, not only in how digital asset management is used, but also who uses it. Writing exclusively for ExchangeWire, Paul Rowley (pictured below), head of UK, Bynder, explains [...]
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Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem
In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.
In this episode Adams covers:
– Where BidSwitch sit within the programmatic ecosystem
– Some of BidSwitch’s latest developments
– BidSwitch’s take on header bidding and how it is [...]
Tags dmexcodmexcodmexco 2016dmexco 2016ProgrammaticprogrammaticTraderTalk TV
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The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What’s stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the future of the industry relies upon a universal ID.
The key inhibitors in the growth of cross-device are scale and persistence. When the scale issue even begins to [...]
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Looking for Programmatic to Mark Australia's Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul’s Australia and New Zealand managing director, Sam Smith (pictured below), believes the next decade will see more marketers turning to software to manage their buys. In this week’s industry byliner, he outlines why programmatic must drive the next industry shift so audiences can enjoy a more tailored experience and advertisers [...]
Tags Ad TechAustraliaBehavioural TargetingCross-deviceDataprogrammatic tvProgrammatic Video
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How Can Education Address the Gender Gap in Our Industry?
It is no secret there is an issue with the representation of women in the technology industry, with varying opinions around how this can change. Debbie Taylor (pictured below), strategic partnership and certification lead for EMEA, MediaMath tells ExchangeWire the key is education, education, education.
In the US, fewer than a quarter (25%) of jobs in STEM fields are held by women, while in the UK this is even lower, at one-in-seven ( Read more
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Is Email 2016’s Advertiser Panacea?
Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits of email for ExchangeWire, saying email’s poor reputation is masking its value in digital marketing strategies.
Reading articles, posts, and blogs on the state of online advertising in 2016, there are a lot of common issues affecting advertisers and agencies, and many that email could help with if, advertisers took another look at it.
Transparency & engagement
Too many buyers are [...]
Tags ad blockingAd Fraudbehavioural targetingcross-channelDigital Marketingemailemailemail marketingperformancetransparency
Weekly roundups
