Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]

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This week, Alibaba’s logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to ‘speed-write’ product descriptions and shopping guides. To be located at the Chinese territory’s international airport, the project will be spearheaded by Alibaba’s Cainiao Network and its joint venture (JV) with China National Aviation Corporation and YTO Express. Cainiao owns a 51% stake in the JV, while China [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]

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Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]

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There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East will realise that the Chinese giants are facing no such issues. In this piece, Hannes Ben (pictured below), chief international officer, Forward3D, tells RetailTechNews just what British retailers could stand to gain by following the lead of their Chinese counterparts.  When the [...]

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In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it is to invest marketing budgets in user acquisition and then just let users fade away without a sustainable follow-up strategy. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active [...]

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Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, takes a look at dynamic creative, data sources, connectivity, native, and other factors that can improve personalised campaigns. Channel 4 was the first broadcaster to implement 100% targeted advertising across its on-demand service. Doing this involves drawing on first-party data to [...]

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Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively still requires using visual analytics when interpreting the results. It has become necessary to look for new ways of storing and indexing data, and at the same time, different methods of helping people [...]

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Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A with ExchangeWire, he talks about GDPR as an opportunity for mobile, how to create more transparency in the supply chain, and why MNOs and OEMs are the sleeping giants of mobile advertising. ExchangeWire: What are the challenges in mobile ad measurement [...]

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The retail industry has felt the impact of online shopping and, in 2017 alone, 5,855 high street retailers shuttered their doors. The first quarter of 2018 shows little hope for a storefront revival. In this piece, Kris McKenzie, SVP & general manager, EMEA, Calabrio, tells RetailTechNews that changes in customer behaviour have greatly determined the fate of many stores. Sky-high expectations, whether that’s online or offline, have caused a shift in everything from the tools retailers use to roles within [...]

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