At ATS London 2022, Rachel Smith was joined by an expert panel to discuss why environmental, social and corporate governance (ESG) has increasingly become a priority for brands. Together, the panel explore how the marketing and advertising industry stacks up [...]

Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.  Taking place on [...]

As podcasting, music streaming and home speaker use is expected to grow even more in the next 5 years, how can marketers effectively target these key audiences? An expert panel joined John Still at ATS London to explore what tools [...]

In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks.   Meta in hot water over VR app charges The Financial Times [...]

As consumers continue to move from linear TV consumption to a streamed TV environment, how is the industry adapting to this shift and what will continue to drive advertising growth in CTV over the coming 12 months? Ciaran O'Kane was [...]

In the wake of identifier depreciation and consumer-led pushback against targeted advertising, is contextual set to become the cornerstone of digital marketing? Our panel came together at ATS London 2022 to discuss the wealth of opportunities contextual advertising brings to [...]

In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]

In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...]

Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? [...]