Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director – Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the cookieless future. What are the key alternative targeting solutions for JAPAC marketers going forward in the absence of third-party cookies? What are the respective advantages and disadvantages of these? What we are seeing now is not a cookie versus no cookie situation [...]

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Following their recent partnership with TSB and Channel4, the7stars‘ Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is the role of agencies in helping brands and publishers navigate the new privacy-focused environment? In the new cookieless, privacy-first world, things can become unnecessarily complicated very quickly. Agencies are ideally placed to advise across the full ecosystem and to support their [...]

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In today’s ExchangeWire news digest: Apple have begun rejecting apps who don’t comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up for sale to raise capital for content investment.   Apple begin blocking non-ATT compliant apps on devices US tech giant Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework from their devices. First spotted last [...]

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In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement. At least they were until Google nixed that idea at the start of March, kicking up a storm in the process. Of course, it’s not the death knell [...]

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In today’s ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new consumer privacy law Colorado has become the latest US state to propose revamping its consumer privacy laws. State senators presented a new bill to Colorado lawmakers last month which will extend further protections to internet users’ personal data. Officially named SB 21-190 [...]

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In today’s ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO on the Nasdaq stock exchange by the close of 2021, potentially netting the firm up to USD$1bn (£726m) at a valuation of USD$12bn-USD$15bn (£8.7bn-£11bn), according to a report published by Bloomberg. Should the offering go ahead as outlined the startup, [...]

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In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has been released for initial testing in American and APAC markets, namely Australia; Brazil; Canada; India; Indonesia; Japan; Mexico; New Zealand; Philippines; and the USA. The limited roll-out comes after Google engineer Michael Kleber disclosed that FLoC would not be made [...]

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In today’s ExchangeWire news digest: News Corp purchase Investor’s Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue during 2020.   News Corp buys Investor’s Business Daily for $275m News Corp have forged a deal to purchase Investor’s Business Daily (IBD) for USD $275m (£200m). The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, [...]

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