On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends. This episode: – Reddit launches a CPC ad model to go after DTC brands using Facebook and Google – Rumours of Apple launching a streaming service and why its next diversification should be buying a production house – Apple and Cisco believe a version of GDPR should be rolled out in the U.S. – How brands [...]

Read more

In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga buying Gram Games to Niantic adding VR-focused Seismic Games. In this piece, Simon Spaull (pictured below), MD EMEA, AppLovin, charts the most significant acquisitions in the mobile gaming space of late and what they signal for the future of the [...]

Read more

Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech are purposely avoiding: Brexit. Borestrom also discusses diversity in the British advertising ecosystem, and encouraging homegrown talent. ExchangeWire: How do you think Brexit will impact the advertising industry in the short and long term? Fredrik Borestrom: Upon writing this, Brexit remains undefined – and, subsequently, so does its impact. Like every other sector, the advertising industry is [...]

Read more

Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, explains how his business is differentiating from traditional brands, the company’s acquisition strategy, and how they are building loyalty. Tell us how your product differs from more traditional legacy brands in your sector? The difference to other pure booking platforms is [...]

Read more

In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba’s Commerce Business Grows 40%; Singapore Launches Integrated Viewership Tracker; AirAsia Flies with AI-Powered Chatbot; and JD.com Takes Off with Drones in Indonesia. Lazada Eyes SEA E-Supermart Growth with RedMart Integration Lazada Group has unveiled plans to expand its supermarket business across Southeast Asia with the integration of e-grocer app, RedMart, into its online retail platform. From 15 March, RedMart customers in Singapore will have to purchase their [...]

Read more

UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV. UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015 UK ad spend rose 5.1% year-on-year to reach £5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry’s strongest third quarter of the year since 2015. This record investment highlighted in Monday’s (28 January) Advertising Association/WARC Expenditure [...]

Read more

Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest madtech news and trends. In this episode: – Facebook’s earnings results and why they will continue to growth in spite of continued scandal – Publisher diversification and why the new breed of digital-first publishers are starting to show cracks – The rumoured merger between Taptica and RhythmOne, and the need for ad [...]

Read more

Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal (pictured below), co-founder and CTO, Simplaex, in this piece for ExchangeWire. For every extra lane we add to the RTB motorway, it seems there’s an accompanying pile up somewhere further down the road. So it proves with header bidding, where leaping [...]

Read more

What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – Jet Jing, Alibaba’s president of Tmall – Satish Meena, Forrester’s senior forecast analyst – Alban Villani, Criteo’s Southeast Asia, Hong Kong, and Taiwan managing director – Jennifer Arnold, SAP’s Asia-Pacific Japan and Greater China vice president of marketing for customer experience RetailTechNews: What key [...]

Read more

DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner at The Programmatic Advisory, in this piece exclusive to ExchangeWire. Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them [...]

Read more