A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or little knowledge of it. ExchangeWire talked exclusively to Jonathan Tom (pictured below), the recently appointed head of mobile programmatic for EMEA, RadiumOne, about the four things to bear in mind when developing a mobile programmatic strategy.
The disconnect between usage and knowledge [...]
This week’s LATAM RoundUp brings the following stories: Latin American online retailer OLX announces new media formats — allowing customised campaigns to be sold via programmatic; Kantar Ibope Media’s recent data of media consumption in Brazil; and the retailers in Brazil that had the highest amount of visits originated in mobile campaigns.
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Location Targeting.
Location has been a building block for marketers for over 100 years. In the offline world, whether a brand is delivering leaflets or planning where to open a new store, location has been a key [...]
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of all transactions. This research from specialist M&A advisor Results International showed that data-driven and marketing automation software platforms are playing an ever-increasing role in the mergers and acquisitions arena; but is this a sustainable trend?
If you look at 2015 as a whole, deals across the ad tech and martech [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the [...]
Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites traditionally do on mobile.
It’s all about the user experience, says Google. But the reality is a little different.
Facebook’s massive user numbers is forcing publishers to publish more and more content inside its walled garden.
Facebook’s Instant Articles is effectively its play for a ‘closed’ content distribution solution where publishers post most [...]
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how can they maintain the level of expertise required? Antti Pasila (pictured below), CCO and founder, Kiosked, tells ExchangeWire that, according to Kiosked’s research, agency skill sets are in great demand with brand marketers.
Flashing, blinking, desktop somersaulting and noisy ads are irritating and can raise the blood pressure of the calmest among us. Think about the [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK adspend grows 7% in Q3; Paid search growth down 12%; and 70% believe audience recognition will be key focus area in 2016.
UK advertising expenditure grows 7%
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
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